Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email software vendors.

573 views

Published on

Evaluation of the different Email Software Vendors. Thanks to April.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Email software vendors.

  1. 1. E-mail Marketing Software Requirements Transaction Flow Monitor Test & Roll Communicate Target Subscribe
  2. 2. 1 .Subscribe <ul><li>Registration </li></ul>B. User Preferences
  3. 3. <ul><li>Event Logging Tags </li></ul>B. Segmentation 2. Target
  4. 4. C. List Management 2. Target D. User Profile
  5. 5. A. Customization & Domain Preview 3. Communicate Templates/CSS
  6. 6. A. Customization 3. Communicate Email Provider Preview
  7. 7. A. Customization 3. Communicate SNS / Forward Link Embed
  8. 8. B. Split Test 4. Test & Roll A. Spam & Bounce Test
  9. 9. C. Scheduling D. Auto-responders 4. Test & Roll
  10. 10. A. Campaign Statistics 5. Monitor
  11. 11. 1. Top Email Providers 5. Monitor 2. Inbox Monitoring 3. SNS Shares 4. Forwarded Emails 5. Opt Out 6. Auto responder Statistics 7. Event Tags Reports on top email providers being used Tracks how many recipients have opted-out Tracks how many times the newsletter is being forwarded Determine trends of our subscribers after receiving follow up mail Tracks user behavior through interaction with email functions Tracks which SNS is used for sharing content Determines folder where mail is sent 8. Time Optimization Determine responsiveness of recipients on a given time/day 9. Suppression List Consists of recipients who marked email as spam, opted out who will be taken out of the subscriber list.
  12. 12. <ul><li>Maximize opportunity for monetization </li></ul><ul><li>Serve relevant ad content to specific target markets </li></ul><ul><li>Monitor ad response, lead generation </li></ul>Targeted Ad Selling
  13. 13. Email Marketers Creation of Fields Integration of User Preferences Creation of Micro site Event Logging Tags Segmentations User Profiles List Management Email Templates Email Provider Preview Link Embed CSS Design Upload SNS Share Function
  14. 14. Email Marketers Forward Function Spam Test Split Test multiple multiple 2 samples only Auto responders Segmentations Campaign Statistics Top Email Provider SNS share stats Forward emails & Opt-out reports Auto responder stats Inbox Monitoring Event Tags stats
  15. 15. $495 per campaign’ 12 months maintenance period 22,639Php $ 8.50 CPM 353.94Php 3,539Php $5 fixed rate $0.01 per recipient 4,829Php Dell, Siemens, Shell, Kraft, Vodafone, Monster.com, Chevron, Intel, GE, NASA BBC Worldwide, Honda, Paypal, Techsmith, PUMA, Redbull, ToysRus Nike, Facebook, WWF, Hewlett-Packard, Intel, Apple, Xero, Myspace, Twitter Price Rate in Peso (10,000 recipients) Clients Email Marketers Time Optimization Suppression List Targeted Ad Selling
  16. 16. Email Marketers 1. Hosted Yes Software & download license only Yes Yes Hosting through partner Software download only 2. OS N/A Windows or Linux N/A Windows or Linux Linux <ul><li>Web Server </li></ul>N/A ISS 6.0 or Apache N/A ISS 6.0 or Apache Apache 4. PHP/Others N/A PHP 5.1.3 or above N/A Python 2.x for Windows or JDK 6 PHP 4.3.X or higher <ul><li>Database </li></ul>N/A My SQL 4.1.1 or above N/A My SQL 5.0x with Python My SQL 4.0 or above 6. Create Emails Yes Yes Yes Yes Yes <ul><li>Available </li></ul><ul><li>Templates </li></ul>Yes Yes Yes Yes Yes
  17. 17. Email Marketers <ul><li>Manage </li></ul><ul><li>Subscriber </li></ul><ul><li>List </li></ul>Yes Yes Yes Yes Yes 9. Manage Bounce List Yes Yes Yes Unknown Yes 10. Reports Yes Yes Yes Yes Yes 11. Email Authentication Unknown Unknown Yes Unknown Unknown <ul><li>Basic </li></ul><ul><li>Pricing Scheme </li></ul><ul><li>for Hosting </li></ul>$12.50 Per Thousand Impressions N/A $ 0.01 per recipient and $5 delivery rate N/A N/A 13 . Fixed Cost N/A N/A $5 N/A N/A 14. Variable Cost N/A N/A $ 0.01 N/A N/A
  18. 18. Email Marketers <ul><li>Volume </li></ul><ul><li>Discounts </li></ul><ul><li>Available </li></ul>N/A N/A Yes N/A N/A <ul><li>Other </li></ul><ul><li>Hosting </li></ul><ul><li>Features </li></ul>Bandwidth included in cost/ Email blacklist management Yes Bandwidth included in cost/ Email blacklist management Bandwidth included in cost/ Email blacklist management N/A 17. Pricing Scheme for Software only N/A Per User N/A Open Source Open Source <ul><li>Fixed Cost </li></ul>N/A See table N/A Open Source Open Source 19. Other Cost N/A Hosting N/A Hosting Hosting 20. Other concerns if not hosted N/A Bandwidth/ email blacklist management/ SMTP set up N/A Bandwidth/ email blacklist management/ SMTP set up Bandwidth/ email blacklist management/ SMTP set up 21. Can be integrated with Web Analytics Yes Yes Yes Unknown Unknown

×