Alma Mater food and beverage showcase

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Mausam Munch
The first season infused cafe

We partnered a banker to launch the first seasons infused food & beverage cafe. From naming to logo to identity to packaging to experiential space design; we kept it fresh and appetizing!
Marketing incubation
We started with Interpreting needs of prospects, markets and strengths
Articulating scenario scripts, estimate of potential and challenges
Enabling a scenario choice, defining a scenario to reality strategy and developing a scenario to reality plan
Defining the brand’s purpose,
Defining business strategy,
Service behavior blueprint,
Competitive positioning,
Marketing strategy and Marketing plans

Experiential brand strategy straddled the
Visual (logo, identity system, styling, Brochures)
Verbal (Name, Nomenclature, voice and story)
Touch (Stationery, Uniforms, Catalogues)
Olfactory (Fragrance)

Design Innovation infused across
Brand portfolio
Packaging
Interior design
Service Process
Retail environments
When god asked the warrior the reason he wants to live another day, the answer was the desire to live different. Live anew.  Live victorious. Conquer tomorrow today.

With changing times, organisations, people and their brands are expected to change faster than ever before.

Such expectation of pace are achievable only for the agile, spirited, buoyant and life loving souls.

At Alma Mater we pursue the creation, rejuvenation and maintenance of such soulful existence. For now and for times to come.

We call this process "incubating leaps". Starting with gauging an organisation's future readiness. We identify leaps. Curate tangible and intangible points of transformation. And see it all through.




So be it a leap towards digital migration or an attitudinal switch or a behavioural, design or aesthetic evolution. We will be happy to help you leap.

Our services:
Identifying the leap:
Curate tangibles
Curate intangibles
Digital migration
Attitudinal switch
Behavioural evolution
Design or aesthetic evolution

Connect with us now on +919820277319 or jma@almamaterplc.com.

Let’s co-create a happy tomorrow


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Alma Mater food and beverage showcase

  1. 1. Food & Beverage SHOWCASE OF OUR PRIDE© Alma Mater Biz Solutions Pvt Ltd 2012.
  2. 2. © Alma Mater Biz Solutions Pvt Ltd 2012.
  3. 3. Exexcutive SummaryThere are shops and brands aplenty across the globe. A few though rise to being a McDonalds while most remainanonymous.Apart from global chains which are customising to local tastes like Aaloo tikki Burgers there also are the home bredstores like Bikaji / Haldirams which are going global.Whether it is a McDs or the corner shop, consumers need a differentiated identity to get attracted to; an experiencethey want to repeat and customisation that makes it all relevant.The project aims at defining the identity, experience & customisation aspects for a Food & Beverage Start-up.Starting with a market visit coupled with secondary analysis leading to creative identity and an year long promotionalplanThe idea is to support growth and be there if course correction is required basis a change in market scenarioThe first store is launched and benchmarked ready to take on franchises to develop a chain of stores.Our challenge was to launch in a pristine market of Patna! And have sufficient possibilities of going national. 3
  4. 4. Patna in a nutshell•  the 14th most populous city in India (Population of 18 lakhs)•  Second largest city in eastern India after Kolkatta•  Educational Hub with IIT and similar other important instis.•  Highest per capita gross district domestic product in Bihar: Rs 31,441 – higher than a lot of other cities like bengaluru / kolkata!•  The source of affluence is agriculture, trading and remittance from those staying in other cities•  High disposable black money due to corrupt bureaucracy•  21st-fastest growing city and urban area in the world and the 5th-fastest growing city in India•  In June 2009, The World Bank ranked Patna as the second-best city in India to start a business, after Delhi•  Patliputra, Buddhism and Ganges are highlights to its history attracting tourists•  People are religious and family-oriented, and their lives are deeply rooted in tradition. The interests of the family take precedence over that of an individual.•  Extended families often live together in one home because of economic necessity.•  Many talented people of Bihar have emigrated for better opportunities and look for a hang out joint in Patna every time they come back 4
  5. 5. Showcase of our pride! We partnered a banker to launch the first seasons infused food & beverage cafe. From naming to logo to identity to packaging to experiential space design; we kept it fresh and appetizing! Marketing incubation •  We started with Interpreting needs of prospects, markets and strengths •  Articulating scenario scripts, estimate of potential and challenges •  Enabling a scenario choice, defining a scenario to reality strategy and developing a scenario to reality plan •  Defining the brand’s purpose, •  Defining business strategy, •  Service behavior blueprint, •  Competitive positioning, •  Marketing strategy and Marketing plans Experiential brand strategy straddled the •  Visual (logo, identity system, styling, Brochures) •  Verbal (Name, Nomenclature, voice and story) •  Touch (Stationery, Uniforms, Catalogues) •  Olfactory (Fragrance)Mausam Munch Design Innovation infused acrossThe first season infused cafe •  Brand portfolio •  Packaging •  Interior design •  Service Process •  Retail environments © Alma Mater Biz Solutions Pvt Ltd 2012.
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  17. 17. 1 a c b d
  18. 18. Usage Guide1.  Ambience, color scheme, mirror style a.  Mirror on White colored wall on left to be placed horizontally for 20 feet + Lamp shades above kitchen + Dark stone work above kitchen; b.  Fresh pink flowers in transparent acrylic / glass vases to be kept around the front portion of the shop facing the lobby c.  Depicts the front portion of the shop with a bold bright orange strip at the entrance where the door opens. 3 slim Shelves (6 to 8 inches) to stack Reading material (Newspapers / Mags / Books) along with take away packs to be created where the door opening ends. Flooring could be simple White & black checkered Bright colored lampshades to be dispensed from ceiling in front area d.  Color palette percentage as defined below to be spread across the shop except stone work / flooring where black / darker shades too could be used. Dominant color (40%) to be white to create a sense of space 20:10:10:10:10:40  
  19. 19. 2 a b
  20. 20. Usage Guide 2. Bar stools a.  A type stools to be used in front area facing the lobby; b.  B type stools to be used around the serving / kitchen area if space permits The choice of color to be kept non white and preferably as per the color palette Darker shades of same palette could also be used in case of non availability 20:10:10:10:10:40  Alma Mater
  21. 21. 4 a c bAlma Mater
  22. 22. Usage Guide 4. Nature inspired wall graphics a.  The center area of the shop to have b.  Front area of the shop to have grey shade graphics as the rest of the elements in this area are the brightest. Also, the light in this area is highest and is exposed to sunlight. Grey colored nature inspired wall and ceiling graphics on white walls will help create a cozy soothing ambience c.  The back wall can be in darkest color like pink as shown with bench style seating made of wood / wrought iron sprinkled with bright colored cushions from, the color palette. A couple of wooden chairs as shown will be placed in the center These chairs could also be in wrought iron with bronze paint. The above to be further supported with a large (5x5ft) logo on the ceiling at the center of the shop with spotlights on sides to highlight it 20:10:10:10:10:40  Alma Mater
  23. 23. 5 a c bAlma Mater
  24. 24. Usage Guide 5. Crockery a.  White crockery in the suggested shape to be used for dark serious foods like brownies, pastas and brown bread sandwiches b.  Transparent good quality plastic / glass containers / to be used for juices drinks, salads & all light food with fresh raw ingredients. Decorating the drink with juicy limes could just help make mouths water and create a more sensorial experience c.  Colorful crockery in plastic or melamine to be used for Bland foods with lesser self color 20:10:10:10:10:40  Alma Mater
  25. 25. 1 2 4 3 5Alma Mater
  26. 26. Allow us to nurture your growthThere comes a time in every business journey where the Our diagnostic tools help identify specific areas ofstatus quo is no longer satisfying, where the owners feel improvement, intervention as well as possible solutionsthe next leap is beyond them. across brand, design, service, process and resource mobilisation.Such a feeling stifles not just the big leap but negativelyimpacts even the status quo. Our “Profitable-Execution” led approach ensures we leverage the learning from diagnostics into arriving at aAt Alma Mater we support the ones we partner with to cohesive action plan.take the next big leap of growth, challenge the status quoand be a turnaround story. Our monitoring tools keep a track of not just the turnarounds progress but also enable correctiveOur processes ensure a nurturing experience measures wherever essential.instrumental to rejuvenate the motivation andcapabilities of our business partners. As a token to express our faith in making your success a reality, we commit ourselves to work on a nominal feeOur network of specialists bring forth specific expertise along with a stake in the incremental profits.in articulation of the opportunity through understandingof consumer, culture, market and business realities. Connect with us now and soar to greater heights © Alma Mater Biz Solutions Pvt Ltd 2012.
  27. 27. SERVICES TO DELIGHT YOU© Alma Mater Biz Solutions Pvt Ltd 2012.
  28. 28. Our approachWhat’s the need How are we different Alma Mater understands the business and social challengesWith evolving mindsets, consumption is becoming faced by those who choose to follow their heart; defines andpurposeful and people expect brands & corporate nurtures their path to vision through innovative designentities to go beyond a mere function, transaction or solutions keeping brand led marketing logic at the core of all creations.profit maximization machines. Considering during the gestation period, most new ventures & turnarounds face budgetary constraints as well as severeThese needs are also driving a host of new age uncertainties, we choose to partner the growth curves of thevisionaries, not wanting to be a cog in the wheel; who, few we truly believe in.driven by a cause venture into the unknown to achieve aparadigm shift for themselves, their surroundings and As an expression of our faith in realizing the ventures’ potential, we work for a very basic fee + stake-holding.the society at large. We focus on being the harbingers of quality assurance andAlma Mater is committed to co-nurture the initiatives of effectiveness in brand led business initiatives.such free spirited individuals and help them achieve Pragmatic process orientation, holistic proprietarysuccess in its true sense. tools and hand picked experts in the field of research, strategy, design, digital and media give us a dynamic edge towards mobilizing the best suited resources for your business rather than be bogged by a set of standard staff. © Alma Mater Biz Solutions Pvt Ltd 2012.
  29. 29. Services to delight youMarketing incubation Experiential brand strategyAlma Mater specializes in marketing incubation of startups and Crafting the brand identity from logo to relevant applicationsturnarounds by working like an extended Marketing intelligence &execution arm. •  Visual (logo, identity system, styling, Brochures) •  Verbal (Brand Name, Nomenclature, baseline, voice and story)Hence, while holistic scope of engagement is defined only after •  Sonic (Signature tunes, Music)understanding the requirements of the business, here is a list to ponderover: •  Touch (Stationery, Uniforms, Catalogues) •  Olfactory (Fragrance)•  Interpreting needs of prospects, markets and strengths •  Taste (Brand Food!)•  Articulating scenario scripts, estimate of potential and challenges •  Synthesia (Digital & Physical Experiences)•  Enabling scenario choice, scenario to reality strategy, scenario to reality plan and Design Innovation in•  Monitoring •  Brand portfolio /Avatars•  Defining your brand’s purpose, •  Packaging•  Defining business strategy, •  User Experience•  Service behavior audit, •  Website design•  Competitive positioning, •  Interaction & Navigation•  Marketing strategy, •  Digital Campaigns•  Marketing plans and more •  Social Media •  Culture infusion •  Interior design •  Service Process •  Communication Campaigns •  Retail environments © Alma Mater Biz Solutions Pvt Ltd 2012.
  30. 30. CollaboratorsSameer Aasht Sunita Khadwal Priyanka Khedekar Siddharth SoniFounder Director Experience Design Design Expert Mentorship & Expert & Word craft Head, South India © Alma Mater Biz Solutions Pvt Ltd 2012.
  31. 31. Connect to stay in touchAs a young organization we look forward to partner turnarounds & start-ups fromall across the world!Our representatives at Mumbai, Bengaluru, Delhi & Ahmedabad are keen tonurture your business with our experienced talent.Email us on Sameer@AlmaMaterPLC.comOr call us on +91 98202 77319 © Alma Mater Biz Solutions Pvt Ltd 2012.
  32. 32. We look forward to hearing from you THANK YOU© Alma Mater Biz Solutions Pvt Ltd 2012.

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