Search Impact Introduction Presentation


Published on See how our service provides social media assistance, online visibility reports, legitimate review building and online marketing advice and training.

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Search Impact Introduction Presentation

  1. 1. Reputation, Social and Marketing Services “ We Get your business where it needs to be seen online.”
  2. 3. Where can potential clients find your business online? Reputation Management
  3. 5. Local customers are switching to the internet to find local businesses <ul><li>64% of local customers use online search engines and directories as their main way to find local business; only 28% of people use old paper directories as their preferred source of local information </li></ul>*2010 Bright Local Survey
  4. 6. TMPDM/comScore Study, Local Search Market Share (2009) Local Intent, Local Traffic, Local Business
  5. 7. Where is your business even listed online? Have you entered a Google places listing for your business? Are you seen as an authoritative and helpful business online?
  6. 8. Highest conversion levels of all local advertising channels <ul><li>Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion on some directories. That means that you’ll convert 1 in 2 leads into an actual customer. </li></ul>*2010 Bright Local Survey
  7. 11. <ul><li>We start with Google Local, Yahoo Local and Bing Local to bring you visibility </li></ul>
  8. 12. Local Business Reviews <ul><li>Public reviews build trust </li></ul><ul><li>70% of local consumers trust online business reviews - *2010 Bright Local Survey </li></ul><ul><li>Think of reviews as “Testimonials 2.0” </li></ul><ul><li>87% of buyers would probably recommend their agent to others* NAR 2010 Profile Of Home Buyers and Sellers </li></ul><ul><li>Reputation was the 2 nd most important factor when choosing an agent* NAR 2010 Profile Of Home Buyers and Sellers </li></ul>
  9. 14. 48% of buyers were referred by an friend, neighbor or relative. <ul><li>116,010,760 Americans use Facebook, that’s over 1/3 residents. Source: </li></ul><ul><li>90% of people trust the recommendations of their Facebook friends. Source: </li></ul><ul><li>Are you taking advantage of social media? </li></ul>*2010 NAR profile of Buyers and Sellers
  10. 15. ®
  11. 16. Our Neighborhoods <ul><li>Locally Relevant Posts </li></ul><ul><li>Creates Cross Promotion </li></ul><ul><li>Improves your social influence </li></ul>
  12. 17. Social Media Assistance <ul><li>Build a Facebook page for your business </li></ul><ul><li>Improve/Develop your Facebook page </li></ul><ul><li>As Admin we will post to your page on a regular bases </li></ul><ul><li>Increase “engagement” </li></ul><ul><li>Gain Influence </li></ul><ul><li>Create Referral opportunities and base </li></ul>
  13. 18. Where can you improve your online presence? Online Marketing
  14. 20. Marketing Tasks <ul><li>Community and promo video production </li></ul><ul><li>Keyword Research </li></ul><ul><li>SEO guidance and advice </li></ul><ul><li>Meta-Titles and Descriptions </li></ul>
  15. 22. Reputation, Social and Marketing Services Http:// “ We get your business where it needs to be seen online.”