Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Rising Can't see nothin' in front of me Can't see nothin' coming up behind I make my way through this darkness I can't...
It’s tough out there…
Media Spending??? Robert Coen MAGNA Global “ The outlook is not good.”
Media Spending Growth in the US First Half 2008 -1.6% 0.7% 1.6% Oct. 2008 ZenithOptimedia -0.8% -0.8% Oct. 2008 Wachovia -...
53%  of US marketers expect reduced ad budgets over the next 6 months (July/Aug ’08) Source: Association of National Adver...
What are marketers  seeing for their  traditional media budgets? 48 % will cut — MarketingSherpa, Sept. 2008 (n = 400 larg...
US online ad spending growth for  2008 Source: eMarketer, Nov. 2008 15.2%  growth in 1st Half, per IAB 15.0%  growth for M...
US online ad spending growth for 2009 Source: eMarketer, Nov. 2008 ???   ???
US online ad spending growth for 2009 Source: eMarketer, Nov. 2008 Double-Digit Gains
% of marketers planning to  increase  their  online  ad budget –  despite  the recession  *63% of (175) CMOs said they had...
IT’S TOUGH OUT THERE. You have 4 options... To get a free copy of Digital Marketing Now:   Seven Strategies for Surviving ...
Upcoming SlideShare
Loading in …5
×

Digital Marketing Now Geoff Ramsey

1,928 views

Published on

  • Be the first to comment

Digital Marketing Now Geoff Ramsey

  1. 1. The Rising Can't see nothin' in front of me Can't see nothin' coming up behind I make my way through this darkness I can't feel nothing but this chain that binds me… …On my back's a sixty pound stone On my shoulder a half mile line Come on up for the rising Come on up, lay your hands in mine. — Bruce Springsteen
  2. 2. It’s tough out there…
  3. 3. Media Spending??? Robert Coen MAGNA Global “ The outlook is not good.”
  4. 4. Media Spending Growth in the US First Half 2008 -1.6% 0.7% 1.6% Oct. 2008 ZenithOptimedia -0.8% -0.8% Oct. 2008 Wachovia -4.0% -1.3% Oct. 2008 Myers Publishing 3.1% 2.0% July 2008 MAGNA -6.0% 2.5% Oct. 2008 UBS 0.0% 2.0% Sept. 2008 Jeffries & Company 1.1% 1.9% Aug. 2008 eMarketer 3.1% 2.1% Aug. 2008 Carat Insight 1.9% 1.8% July 2008 BMO Capital 3.6% 3.7% Aug. 2008 Bernstein Research -5.5% -3.6% Oct. 2008 Barclays Capital 2009 2008 Date
  5. 5. 53% of US marketers expect reduced ad budgets over the next 6 months (July/Aug ’08) Source: Association of National Advertisers, July/August 2008; among 100 ANA-member marketers Epsilon (Summer ’08): 65% MarketingSherpa (Sept ’08): 70% MarketingProfs (Oct ’08): 31% say they’ve already cut!
  6. 6. What are marketers seeing for their traditional media budgets? 48 % will cut — MarketingSherpa, Sept. 2008 (n = 400 large companies) 59 % will cut — Epsilon, Sept. 2008 (n = 175 CMOs and senior marketers) 85 % will cut — MarketingProfs, Oct. 2008 (n = 600 marketers) “ Where’s the growth?!?”
  7. 7. US online ad spending growth for 2008 Source: eMarketer, Nov. 2008 15.2% growth in 1st Half, per IAB 15.0% growth for Microsoft in Q3 22.0% growth for Google in Q3 Double-Digit Gains
  8. 8. US online ad spending growth for 2009 Source: eMarketer, Nov. 2008 ??? ???
  9. 9. US online ad spending growth for 2009 Source: eMarketer, Nov. 2008 Double-Digit Gains
  10. 10. % of marketers planning to increase their online ad budget – despite the recession *63% of (175) CMOs said they had increased their online budgets in the past year N = 333 N = 1,811 N = 400 N = 175 N = 600 55% of global marketing execs plan to cut spending on traditional media in order to fund increased online efforts (June 2008) Over 70% of global marketing executives today believe online will determine how major campaigns are planned and executed Over the past 18 months, ROI for online has surpassed that of broadcast!
  11. 11. IT’S TOUGH OUT THERE. You have 4 options... To get a free copy of Digital Marketing Now: Seven Strategies for Surviving the Downturn [ ] Drop your card at booth #801 [ ] E-mail me at [email_address] [ ] Visit www.eMarketer.com

×