Resumes for Older Workers:New Rules, New ToolsAARP Education & OutreachMarch 30, 2011
What We’ll Cover inThis WebinarWhat’s new in resume-writing   Resume formats   Issues for older workersChanges in job ...
How to Ask Questions                       3
How to Download theSlides and Handouts                      4
Your Presenters Deborah Russell   Susan Ireland   Susan Joyce                                                 5
Refresh Your Resumeto Succeed in Today’sJob MarketSusan Ireland                                    6                      ...
You Need TwoResume Versions     The “Magnet” Resume              and     The “Grabber” Resume                           ...
The “Magnet” ResumeMarkets you for ALL jobs you would acceptPost online for recruiters to search and find youIncludes s...
The “Grabber” ResumeMarkets you for a specific job or type of workSent or posted for specific jobTargeted for each job ...
When to Use:Magnet Resume   Use for online profiles (e.g., LinkedIn)   Post to job boards (e.g., Monster, Careerbuilder...
Which Comes First:Magnet or Grabber Resume?Step 1: Write your magnet resumeStep 2: Create grabber resume by customizing yo...
Step 1: Write Magnet Resume Make a list of ALL things you’re willing to do:   • Skills and responsibilities   • Incorpora...
MagnetResumeSample         13
Step 2: Create Grabber Resume Target your job objective   • Keywords from job post   • Delete irrelevant items Job objec...
GrabberResumeSample          15
Resume Format Use chronological format Add skill headings if needed Good for magnet and grabber resumes                ...
Chronological Format Remain in same field Vertical career move                               17                       ©S...
Chronological Formatwith Skill Headings  Career change  Long time at  same job                                 18       ...
Where to Download FreeResume Templates Chronological template    For staying in same field Chronological with Skill Hea...
Translate Experiencefor Career Change Job objective statement Format: Chronological with skill headings Highlight trans...
Use Dates Wisely Dates tell:    Your possible age    How much experience you have    How relevant you are             ...
For Many JobsOlder Is Better Senior management Teaching Financial services Business consultants Social services Find...
Rules of Thumb Employers expect only 10 or 15 years of experience on  your resume Earliest date – no more than 25 years ...
Early Relevant ExperienceAdd “Additional Experience” section with no datesExample:2008-pres. Graphic Artist, Rileys Print...
Conceal Employment Gaps List only years, not months2009-pres. Manager Joe’s Burgers, New York, NY2006-09    Manager Taco ...
"Job Titles" That ShowGood Character Student Independent Study Full-time Parent Family Management Estate Management ...
Write Achievements Quantify results    Screened up to 700 job applicants per month,     allowing an average of 3% to mov...
Brainstorming What projects am I proud of? When did I affect the bottom line?If someone replaced me, what would go wron...
Over-qualified for the Job Downplay over-qualifications    Degrees    High-level responsibilities    Lengthy career U...
Checklist Create a magnet resume that contains keywords for all    your job possibilities   Pick the right resume format...
Where to Find Susan Ireland Susan Ireland’s Resume Site: www.susanireland.com Resume template downloads: www.susanirelan...
Job Search Techniques:What Has Changed?  Susan Joyce
What Works TodaySuccessful job seekers:   Focus   Are PRO-active                                            33          ...
Job Boards Are Toughfor RecruitersFewer employers use job boardsWhy?   Expensive   Ineffective   Inefficient         ...
Job Boards Are Toughfor Job SeekersExtremely competitive!Ineffective and inefficient                                    ...
Where the Jobs AreOnline NOWEmployer websitesJob aggregatorsSocial media                                       36      ...
Where the Jobs Are:Employer WebsitesJob seekers can:Target employersApply appropriatelyConnect through social media    ...
Where the Jobs Are:Job AggregatorsCollect jobs from thousands of sourcesFind employers new to youMonitor “the job marke...
Where the Jobs Are:Social Media Post profiles Search for jobs Network                                        39        ...
Recruiting in 2011Moving to Social MediaLess expensiveMore efficientMore accurate                                      ...
Social Recruiting 92% recruit via social networks70% search thru profiles when recruiting       Source: 2010 Jobvite.com...
Social Hiring58% have hired via social networks     Source: 2010 Jobvite.com Social Recruiting SurveyOnly 13% of hires v...
Job Search in 2011:Social MediaBusiness resource“Permanent personal marketing”Connect with employers and jobsShow you ...
Job Search in 2011Starts with LinkedInYour LinkedIn profile is your online resumeProfile should be 100% complete        ...
LinkedIn Profile Tips Create a strong headline Copy and paste from Word resume Bite-size pieces:    Insert bullet poin...
Sample Profile                 46
Sample Profile                 47
More Ways to UseLinkedInGroups & AnswersNetworkingCompany Profiles                                      48             ...
LinkedIn Group:Job-Hunt Help                  49
You  Are Being ResearchedBy Potential Employers – Often!   Employers:                             Job Seekers:            ...
Online Reputation ManagementWhat Could Go Wrong? Damaging material about you Someone else with your name Nothing = invi...
Recap   Less time on job boards   Explore social media   Join LinkedIn   Be active on LinkedIn   Invisible = out-of-d...
Where to FindSusan P. Joyce Job-Hunt.org www.job-hunt.org Job-Hunt Help LinkedIn Group linkd.in/JobHuntHelp LinkedIn ww...
Links from Susan JoyceLinkedIn for Job SearchOnline Reputation ManagementActivate and Manage Your Job Search AvatarsLi...
Other resources forresumes and cover lettersAARP Job TipsRileyGuide.comQuintCareers.comAbout.com Job Searching Blog   ...
AARP Resources for 50+ Workers www.aarp.org/work News and information on work and  careers at 50+ www.aarp.org/jobtips T...
Q&A with presenters We may not be able to address all questions during the webinar,  but your questions help us develop co...
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Resume Bootcamp

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  • Thanks for sharing AARP! Resume keywords are way more important than resume formats. Because recruiters conduct keyword searches during the initial sourcing process in Applicant Tracking Systems. You're not found if your resume doesn't contain the exact keywords. But it's a pain to find those keywords from the job descriptions. I found the site Jobscan http://ow.ly/RmPcR that identify keywords for your. All you do is paste in your resume plus the job description, then Jobscan analyzes your job description for you automatically and identify the most important keywords for you. It literally takes seconds and it so worth the copy and paste. Saved me so much time AND I got more interviews using Jobscan! I recommend it as well.
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Resume Bootcamp

  1. Resumes for Older Workers:New Rules, New ToolsAARP Education & OutreachMarch 30, 2011
  2. What We’ll Cover inThis WebinarWhat’s new in resume-writing  Resume formats  Issues for older workersChanges in job search techniques  Searching online  Using social media 2
  3. How to Ask Questions 3
  4. How to Download theSlides and Handouts 4
  5. Your Presenters Deborah Russell Susan Ireland Susan Joyce 5
  6. Refresh Your Resumeto Succeed in Today’sJob MarketSusan Ireland 6 ©Susan Ireland
  7. You Need TwoResume Versions The “Magnet” Resume and The “Grabber” Resume 7
  8. The “Magnet” ResumeMarkets you for ALL jobs you would acceptPost online for recruiters to search and find youIncludes skills and keywords for ALL jobs you want 8 ©Susan Ireland
  9. The “Grabber” ResumeMarkets you for a specific job or type of workSent or posted for specific jobTargeted for each job you apply for 9 ©Susan Ireland
  10. When to Use:Magnet Resume  Use for online profiles (e.g., LinkedIn)  Post to job boards (e.g., Monster, Careerbuilder)  Hand out at career fairsGrabber Resume  Email or snail-mail to an employer  Post on company website for specific job 10 ©Susan Ireland
  11. Which Comes First:Magnet or Grabber Resume?Step 1: Write your magnet resumeStep 2: Create grabber resume by customizing your magnet resume for specific job or type of work 11 ©Susan Ireland
  12. Step 1: Write Magnet Resume Make a list of ALL things you’re willing to do: • Skills and responsibilities • Incorporate throughout magnet resume Concise headline • Professional title • Line of work Broad Summary • Highlight breadth of experience 12 ©Susan Ireland
  13. MagnetResumeSample 13
  14. Step 2: Create Grabber Resume Target your job objective • Keywords from job post • Delete irrelevant items Job objective • Job objective statement • Professional title Tailor your Summary • Only what’s relevant to job objective 14 ©Susan Ireland
  15. GrabberResumeSample 15
  16. Resume Format Use chronological format Add skill headings if needed Good for magnet and grabber resumes 16 ©Susan Ireland
  17. Chronological Format Remain in same field Vertical career move 17 ©Susan Ireland
  18. Chronological Formatwith Skill Headings  Career change  Long time at same job 18 ©Susan Ireland
  19. Where to Download FreeResume Templates Chronological template  For staying in same field Chronological with Skill Headings template (aka Combination)  For making a career change www.susanireland.com/aarp 19 ©Susan Ireland
  20. Translate Experiencefor Career Change Job objective statement Format: Chronological with skill headings Highlight transferable skills Incorporate new keywords Special skills section Relevant education/training 20 ©Susan Ireland
  21. Use Dates Wisely Dates tell:  Your possible age  How much experience you have  How relevant you are 21 ©Susan Ireland
  22. For Many JobsOlder Is Better Senior management Teaching Financial services Business consultants Social services Find 50+ friendly employers: www.aarp.org/employerteam 22 ©Susan Ireland
  23. Rules of Thumb Employers expect only 10 or 15 years of experience on your resume Earliest date – no more than 25 years ago Dates under education are optional 23 ©Susan Ireland
  24. Early Relevant ExperienceAdd “Additional Experience” section with no datesExample:2008-pres. Graphic Artist, Rileys Printing, Oakland, CA2005-2008 Sales Associate, High Records, Berkeley, CAAdditional experience: Package Designer, Grabbit, Inc. 24 ©Susan Ireland
  25. Conceal Employment Gaps List only years, not months2009-pres. Manager Joe’s Burgers, New York, NY2006-09 Manager Taco Bell, Woodmount, NY List unpaid "job titles" that are relevant to job objective (volunteering, personal projects, professional development)2007-09 Classroom Assistant, Brio High School, Brio, NV 25 ©Susan Ireland
  26. "Job Titles" That ShowGood Character Student Independent Study Full-time Parent Family Management Estate Management Caregiver Personal Travel 26 ©Susan Ireland
  27. Write Achievements Quantify results  Screened up to 700 job applicants per month, allowing an average of 3% to move to the next hiring level. PAR (Problem, Action, Results)  Improved reliability rates 15% by introducing an internal technical support system. Honors and awards  Earned two Employee of the Month awards during peak sales period. 27 ©Susan Ireland
  28. Brainstorming What projects am I proud of? When did I affect the bottom line?If someone replaced me, what would go wrong?What do people rely on me for?What would my supervisor say about me? 28 ©Susan Ireland
  29. Over-qualified for the Job Downplay over-qualifications  Degrees  High-level responsibilities  Lengthy career Use appropriate language  No management-level achievements  Less attention to bottom-line  Teamwork, not leadership 29 ©Susan Ireland
  30. Checklist Create a magnet resume that contains keywords for all your job possibilities Pick the right resume format Translate experience for career change Use dates wisely Conceal employment gaps Write about achievements Don’t look over-qualified Create a grabber resume by editing your magnet resume 30 ©Susan Ireland
  31. Where to Find Susan Ireland Susan Ireland’s Resume Site: www.susanireland.com Resume template downloads: www.susanireland.com/aarp LinkedIn: www.linkedin.com/in/susanireland Facebook: www.bit.ly/fbresumes Twitter: www.twitter.com/susanireland YouTube: www.youtube.com/susanirelandresumes 31
  32. Job Search Techniques:What Has Changed? Susan Joyce
  33. What Works TodaySuccessful job seekers:  Focus  Are PRO-active 33 © Copyright Job-Hunt.org
  34. Job Boards Are Toughfor RecruitersFewer employers use job boardsWhy?  Expensive  Ineffective  Inefficient 34 © Copyright Job-Hunt.org
  35. Job Boards Are Toughfor Job SeekersExtremely competitive!Ineffective and inefficient 35 © Copyright Job-Hunt.org
  36. Where the Jobs AreOnline NOWEmployer websitesJob aggregatorsSocial media 36 © Copyright Job-Hunt.org
  37. Where the Jobs Are:Employer WebsitesJob seekers can:Target employersApply appropriatelyConnect through social media 37 © Copyright Job-Hunt.org
  38. Where the Jobs Are:Job AggregatorsCollect jobs from thousands of sourcesFind employers new to youMonitor “the job market” 38 © Copyright Job-Hunt.org
  39. Where the Jobs Are:Social Media Post profiles Search for jobs Network 39 © Copyright Job-Hunt.org
  40. Recruiting in 2011Moving to Social MediaLess expensiveMore efficientMore accurate 40 © Copyright Job-Hunt.org
  41. Social Recruiting 92% recruit via social networks70% search thru profiles when recruiting Source: 2010 Jobvite.com Social Recruiting Survey 41 © Copyright Job-Hunt.org
  42. Social Hiring58% have hired via social networks Source: 2010 Jobvite.com Social Recruiting SurveyOnly 13% of hires via job boards Source: 2010 CareerXRoads.com Sources of Hire survey 42 © Copyright Job-Hunt.org
  43. Job Search in 2011:Social MediaBusiness resource“Permanent personal marketing”Connect with employers and jobsShow you are up-to-date 43 © Copyright Job-Hunt.org
  44. Job Search in 2011Starts with LinkedInYour LinkedIn profile is your online resumeProfile should be 100% complete 44 © Copyright Job-Hunt.org
  45. LinkedIn Profile Tips Create a strong headline Copy and paste from Word resume Bite-size pieces:  Insert bullet points  Add spaces  Use all CAPS to emphasize words -- don’t overdo it Check the PDF version of your profile to be sure it’s employer-ready 45 ©Susan Ireland
  46. Sample Profile 46
  47. Sample Profile 47
  48. More Ways to UseLinkedInGroups & AnswersNetworkingCompany Profiles 48 © Copyright Job-Hunt.org
  49. LinkedIn Group:Job-Hunt Help 49
  50. You Are Being ResearchedBy Potential Employers – Often! Employers: Job Seekers: 29% of consumers think their online 79% of reputations is worth employers worrying about conduct online research always or most of the time. * Source: Microsoft funded privacy research reported in Dec, 2009. 50 © Copyright Job-Hunt.org
  51. Online Reputation ManagementWhat Could Go Wrong? Damaging material about you Someone else with your name Nothing = invisibility = out-of-date 51 © Copyright Job-Hunt.org
  52. Recap Less time on job boards Explore social media Join LinkedIn Be active on LinkedIn Invisible = out-of-date 52 © Copyright Job-Hunt.org
  53. Where to FindSusan P. Joyce Job-Hunt.org www.job-hunt.org Job-Hunt Help LinkedIn Group linkd.in/JobHuntHelp LinkedIn www.linkedin.com/in/susanjoyce Facebook www.facebook.com/JobHuntOrg Twitter twitter.com/JobHuntOrg 53 © Copyright Job-Hunt.org
  54. Links from Susan JoyceLinkedIn for Job SearchOnline Reputation ManagementActivate and Manage Your Job Search AvatarsLinkedIn Learning Center for Job Seekers http://learn.linkedin.com/job-seekers/ 54
  55. Other resources forresumes and cover lettersAARP Job TipsRileyGuide.comQuintCareers.comAbout.com Job Searching Blog 55
  56. AARP Resources for 50+ Workers www.aarp.org/work News and information on work and careers at 50+ www.aarp.org/jobtips Tip sheets and videos to help you succeed in your job search www.aarp.org/jobs Search for jobs online www.aarp.org/thewatercooler Online community forum www.aarp.org/jobwebinars Learn about upcoming webinars and view archived events 56
  57. Q&A with presenters We may not be able to address all questions during the webinar, but your questions help us develop content for future events. 57
  58. 58

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