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Curating Conference Content to Promote Member Engagement

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Aaron delivered this webinar as part of Higher Logic's 2012 third quarter Learning Series on Thursday, July 26, from his office in Grand Rapids, Mich.

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Curating Conference Content to Promote Member Engagement

  1. 1. Curating Conference Content toPromote Member Engagement Thursday, July 26, 2012 2 – 3 p.m. ET
  2. 2. Contact InformationAaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: aaron@eventgarde.comWeb: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC
  3. 3. Housekeeping• Participants attending live will have a chance at the end of this webinar to win a complimentary 30-minute consultation with Aaron.• All participants will receive 1 CAE credit hour for full participation in this live webinar.
  4. 4. Tweet! Tweet!@AaronWolowiec of#EventGarde shares 5strategies for curatingconference content during@HigherLogic webinar.#gameon #awesome #rockstar
  5. 5. Post-annual conference
  6. 6. Resource andcontent treasurers
  7. 7. Curate conference content that already exists.
  8. 8. Poll QuestionDoes your organization currently “curatecontent” in some way following your majorannual meeting?• Yes.• No.• I don’t know.• What does “curate content” mean?
  9. 9. Schedulefollow-oneducation.
  10. 10. Repeat or expandpopular sessions.
  11. 11. 10:25 - 10:45: Idea Swap 1 11:15 - 11:35: Idea Swap 310:50 - 11:10: Idea Swap 2 11:40 - 12:00: Idea Swap 4
  12. 12. Link theorywith practice.
  13. 13. ▪ Follow through▪ Offer support▪ Remove barriers▪ Celebrate successes
  14. 14. Keep theconversation flowing.
  15. 15. Online communitiesencourage engagement.
  16. 16. Develop alibrary ofresources.
  17. 17. ▪ Blog posts▪ Newsletter articles▪ White papers▪ YouTube videos
  18. 18. Aggregatesocial media content.
  19. 19. Develop ameaningful story.
  20. 20. Explore Storify at www.storify.com.
  21. 21. Final Thoughts• Conference content already exists.• Repackage, repurpose and leverage it. – Engage volunteer leaders as curators. – Create quality products/services members value.• Experiences  loyalty  engagement.• Technology and social media can enhance deliverables.
  22. 22. Top 5 Strategies1. Schedule follow-on education.2. Link theory with practice.3. Keep the conversation flowing.4. Develop a library of resources.5. Aggregate social media content.
  23. 23. Contact InformationAaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: aaron@eventgarde.comWeb: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC

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