With the opening of a 1.6 million square-foot medical complex approaching, the Johns Hopkins Digital Strategy Team saw an opportunity to recreate how patients and staff visit and navigate the hospital. Learn how they gained the support of executives and internal stakeholders, shaped the vision, managed conflicting expectations, and balanced old and new technologies to launch responsive web environments for desktop and mobile users. Examine the ongoing evolution of technologies for interactive mobile way-finding.
Brian Harder, Manager, Strategic Web Services, Johns Hopkins Medicine
Melissa McMacken, Manager, Information Architecture & Web Services, Johns Hopkins Medicine Aaron Watkins, Director of Internet Strategy & Web Services, Johns Hopkins Medicine
Presented at the 16th Annual Healthcare Internet Conference in Las Vegas, Nevada on November 15, 2012