Top SEO Mistakes that Every Small Business Should Avoid
Top SEO Mistakesthat Every SmallBusiness ShouldAvoid!
This article is written especially for Small Businesses. On the basis of my personal experience,providing SEO Services to SMBs is much convenient as opposed to large firms. Search EngineOptimization is very important for every type of organization. Optimizing their websites hasbecome imperative due to ever increasing popularity and usage of internet in very corner ofthis world.Following are some common mistakes which most of the small scale companies make:1- Duplicity of ContentOne of the most serious mistakes that SMBs make is the duplicity of content. They often failto create fresh, informative and unique content. Usually they copy content from thecompetitor website or other blogs of same niche. We all know that Google frequently launchtheir Panda Update for penalizing low quality content websites. As a result, the website getsnegatively affected.2- Selection of Wrong KeywordsThe other problem which SMBs face is the selection of keywords. They fail to understand therelationship between searches on a keywords and its competition level. In most of the cases,they choose keywords which have high volume of searches and ignore the competition level.As a result of it, they commit a mistake of choosing wrong keywords.
3- Duplicate Title TagsTitle tags are very important part of your onsite optimization. They play important role inwebsite’s search engine rankings. Small businesses often ignore to optimize these tags.Providing duplicate or non descriptive title tags is not good SEO practice. So, SMBs arerequired to focus on optimizing these tags.4. Poor Quality BacklinksSince the small businesses don’t have huge funds, they fail to build quality backlinks for theirwebsites. Their tendency is always to get maximum backlinks in short time. Due to this, theyprefer to buy links rather than building genuine/manual backlinks. As a result of this, Googleputs such websites into “Sandbox”. According to Google’s guidelines, buying links is notuseful and can also be cause of penalty.
5- Google Locals ListingThis is a fact that many companies still don’t know how effective Google Places can be fortheir businesses. When it comes to small businesses, Google Local Listing is very importantand it is suggested for them to add their businesses. This will help in targeting the localclients.About Author:This article is exclusively provided by SoftProdigy Inc. which is leading SoftwareDevelopment Company based in United States. They also have regional offices in Canada,Australia and India as well.