Pre and Post Launch Startup - Roles & Need Of Digital Marketing Tactics 2019
PRE LAUNCH & POST LAUNCH
ACTIVITIES OF A STARTUP
PRE LAUNCH :
Goal: Work on the right product idea that excites your beta customers.
A Blog is a discussion or
informational website published
on the world wide web. It is a
platform where a writer or even
a group of writers share their
views on an individual subject.
Invite Influencers to Your Product Launch Event:
Influencers have an impact on people’s opinions and purchase decisions
Host a Giveaway Contest:
Host a contest in which the prize involves brand merchandise, or even the new
Build Suspense and Hype on Social Media:
Include behind the scene images of product and the team
Provide a Pre-Order Option:
Provide with an option to pre-order your new product before it even ships.
Review the product:
Get influential experts in your niche to review the product.
Content Marketing for a Successful Product Launch
Use Visual Content to tease your Social Media
Create and Distribute Intriguing Infographic
Build Hype Through user generated Content
Distribute Content Through Relevant Channels
Create a Captivating Explainer Video
and Curiosity for
Social Media Marketing for a Successful Product Launch
• Broadcast Information to different Audience.
• Attract Investors Looking for Opportunities.
• Build Your Following.
Note : According to study 60% of startups use
to spread awareness; 47% use ; and 36% use
Steps for Product Launch For Social
1. Research your Industry.
2. Plan a campaign that create interest.
3. Increase your reach with Influencers.
4. Add Contact to your Social CRM
5. Conduct a Follow Up.
Pay Per Click (PPC) Advertising
PPC ads can be a
quick, relatively cheap
way to build
awareness for your
Launch is the start of the marketing journey, not the end
Reach: get our messaging in front of the right audience
Attract: get that audience to visit our site and become leads
Convert: convince leads to signup and become customers
Educate: help customers get increasing value and love our
Identify confusion or issues that might prevent people from buying the product.
Monitor Your Social Media Channels
Highlight Customer Stories
Run A Contest
Start a loyalty program.
Ask for Ratings
Listen to the unfiltered response
Make sense of the feedback