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Pre and Post Launch Startup - Roles & Need Of Digital Marketing Tactics 2019


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Know here about how startup process & about how digital marketing works with it.

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Pre and Post Launch Startup - Roles & Need Of Digital Marketing Tactics 2019

  2. 2. PRE LAUNCH : Goal: Work on the right product idea that excites your beta customers. BRAND DEVELOPMENT LOGO URL’S WEB PRESENCE WEBSITE SOCIAL MEDIAAPPS
  3. 3. Blog A Blog is a discussion or informational website published on the world wide web. It is a platform where a writer or even a group of writers share their views on an individual subject.  Blog Post  Infographic  Video  Podcast  Press Release  Whitepaper ONLINE ADVERTISIMENT  Crowd Sourcing Campaigns  E-Mail Marketing  Engage on Social Media  Online Communities
  4. 4.  Invite Influencers to Your Product Launch Event: Influencers have an impact on people’s opinions and purchase decisions  Host a Giveaway Contest: Host a contest in which the prize involves brand merchandise, or even the new product itself.  Build Suspense and Hype on Social Media: Include behind the scene images of product and the team  Provide a Pre-Order Option: Provide with an option to pre-order your new product before it even ships.  Review the product: Get influential experts in your niche to review the product.
  5. 5. Content Marketing for a Successful Product Launch  Use Visual Content to tease your Social Media Audience  Create and Distribute Intriguing Infographic  Build Hype Through user generated Content  Distribute Content Through Relevant Channels  Create a Captivating Explainer Video Content Mysterious Content and Curiosity for users Promote and Create Infograph GUEST POSTING or PRESS RELEASE
  6. 6. Social Media Marketing for a Successful Product Launch • Broadcast Information to different Audience. • Attract Investors Looking for Opportunities. • Build Your Following. Note : According to study 60% of startups use to spread awareness; 47% use ; and 36% use LinkedIn . Steps for Product Launch For Social Media 1. Research your Industry. 2. Plan a campaign that create interest. 3. Increase your reach with Influencers. 4. Add Contact to your Social CRM 5. Conduct a Follow Up.
  7. 7. Pay Per Click (PPC) Advertising PPC ads can be a quick, relatively cheap way to build awareness for your product. BENEFITS of PPC  Position On Page.  Reach Right Audience  Speed  Testing  Track ROI
  8. 8. Launch is the start of the marketing journey, not the end goal. Reach: get our messaging in front of the right audience Attract: get that audience to visit our site and become leads Convert: convince leads to signup and become customers Educate: help customers get increasing value and love our product
  9. 9. Post-Launch Feedback Loop Identify confusion or issues that might prevent people from buying the product. Monitor Your Social Media Channels Highlight Customer Stories Run A Contest Start a loyalty program. Ask for Ratings Listen to the unfiltered response Make sense of the feedback Ship continuously
  10. 10. THANK YOU