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One stop solution to create a buzz or viral content soft prodigy


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Are you influenced with trendsetters? Do you want to know how to create buzz or viral content? Watch and learn about process involved in viral marketing with expert viral leaders of social media. Visit us online for more details at .

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One stop solution to create a buzz or viral content soft prodigy

  1. 1. All You Should Know About Viral Marketing Submitted by:
  2. 2. Viral marketing Concept • Viral marketing can be called as viral advertising/word-of- mouth/creating a buzz/network marketing. • Definition: Marketing techniques that use pre-existing social networks and other technologies to, 1. Increases brand awareness 2. Achieve other marketing objectives such as product sales through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
  3. 3. History of Viral marketing • peaked popularity in the 1990s. • later popularized by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing.“ • first to write about viral marketing on the Internet was the media critic Doug Rushkoff
  4. 4. Images for Viral Marketing Viral advertising Network marketing Word-of-mouth Creating a buzz
  5. 5. Methods Of Viral Marketing • Customer participation and polling services • Internet search engines and blogs • Mobile smartphone integration • Search engine optimization (SEO) • Social media optimization (SMO) • Television and radio
  6. 6. • Customer participation and polling services: -Customer feedback - Question and Answer websites • Internet search engines and blogs: -Can use search engines and blogging websites. -Ex. Google and • Mobile smartphone integration: -Applications with ads. -Applications with links.
  7. 7. • Search engine optimization (SEO): -process of affecting the visibility of a website or a web page in a search engine's natural or un-paid search results. -more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. • Social media optimization (SMO): -use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. -social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, • Television and radio: -Ads on TV and Radio. -various channels and FM stations.
  8. 8. Viral Marketing Ideas and Strategies 1.Organize a referral contest: -An old-schooled viral marketing idea, yet extremely effective. -It means encourage people to work extra hard to promote for you. 2. Provide free ‘viral’ online services: -Google being a search engine, Google has really created tons of useful applications, such as Google Map, Google Doc, Google Analytics, Google Mail, etc that we can use free. 3. Target-based referral program: -We set a minimum target for our referrals to hit. -In specific ,when our members reach 20 referrals.
  9. 9. 4. Bait post: - Idea of a bait post is to turn your blog post into an online resource that other people will link to. -Q&A type of sites such as Ask Yahoo! 5. ‘Sure-win’ referral program: - Email sent out to promote business. - Getting paid for it by the client. 6. Video marketing: -Publish videos on Youtube ,those videos can bring you traffic for years. -Chances are they will visit your website. 7. Leverage on social networking: -Viral marketing through social networking. -Facebook ,Gmail , LinkedIn etc.
  10. 10. Conclusion Viral marketing campaigns can be unpredictable, but with proper planning can experience rapid exponential growth to reach large audience in a short space of time at a reasonable cost.
  11. 11. ANY QUESTIONS…..???? DOUBTS…..???? QUERIES…..???? +1-866-235-9128