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LinkedIn Marketing PPT

LinkedIn marketing is the most efficient way to generate the leads from the social media marketing . Get complete information on linkedIn marketing.

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LinkedIn Marketing
Why Should You Use LinkedIn for Your
Business?
• Attract Business Clients
• Generate New Leads
• Shorter Sales Cycles
• Effective social media platform for content
distribution.
• Create a Targeted Tribe/ Online Communities
• Maintain “Top of Mind Awareness”
• Effective Platform for Product Launch(B-B)
• Effective way to recruit new talent
Ways to Get LinkedIn Followers
• If your employees are on LinkedIn, ask them to add your page as their workplace.
• Participate in industry-related groups (sharing your thoughts and insights.)
• Create multiple LinkedIn Showcase pages . (product, dept.)
• Include a link to your company page (in the bio of your guest blog posts.)
• Include a call to action at the end of your blog post
• Assign multiple administrators to your page.
LinkedIn Pulse Publishing
Get Article Featured:
• Catchy Headline/Engaging
• Banner
• Audience In Mind
• Tag Your Posts (3 )
• Topic - unique and original
Tip-
Tweet your articles-Tip @LinkedInEditors
Join Targeted Groups
5 levels of LinkedIn 'Profile Strength':
(5) All-Star
(4) Expert
(3) Advanced
(2) Intermediate
(1) Beginner
Customize Your
Websites
LinkedIn Analytics

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LinkedIn Marketing PPT

  • 2. Why Should You Use LinkedIn for Your Business? • Attract Business Clients • Generate New Leads • Shorter Sales Cycles • Effective social media platform for content distribution. • Create a Targeted Tribe/ Online Communities • Maintain “Top of Mind Awareness” • Effective Platform for Product Launch(B-B) • Effective way to recruit new talent
  • 3. Ways to Get LinkedIn Followers • If your employees are on LinkedIn, ask them to add your page as their workplace. • Participate in industry-related groups (sharing your thoughts and insights.) • Create multiple LinkedIn Showcase pages . (product, dept.) • Include a link to your company page (in the bio of your guest blog posts.) • Include a call to action at the end of your blog post • Assign multiple administrators to your page.
  • 4. LinkedIn Pulse Publishing Get Article Featured: • Catchy Headline/Engaging • Banner • Audience In Mind • Tag Your Posts (3 ) • Topic - unique and original Tip- Tweet your articles-Tip @LinkedInEditors
  • 5. Join Targeted Groups 5 levels of LinkedIn 'Profile Strength': (5) All-Star (4) Expert (3) Advanced (2) Intermediate (1) Beginner Customize Your Websites
  • 7. Showcase Page’s Details: https://business.linkedin.com/marketing- solutions/company-pages/showcase-pages#! Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative.
  • 10. LinkedIn Marketing Solutions Send personalized messages to prospects Dynamic Ads allow you to precisely target decision-makers and influencers with highly relevant and customizable creative
  • 11. Create a Sponsored Update Requirement: • LinkedIn company page/showcase page • Click on your account from the list
  • 12. Create a Sponsored Update If you don’t see an account in your Campaign Manager, you’ll need to click the Add Account button to create one.
  • 13. Create a Sponsored Update Select your account>click on the Create Campaign button. Select Sponsored Updates
  • 14. Create a Sponsored Update Enter a name for your campaign Choose an update to sponsor from your company page or showcase page, or click the link to Create New Sponsored Content.
  • 15. Target Relevant Audiences Select the locations you want to include or exclude target your audience with a variety of professional traits: company name, company industry, company size, job title, job function, job seniority, school, fields of study, degrees, skills, LinkedIn group membership, gender and age.
  • 16. How it Looks Like?
  • 18. Benchmarking for LinkedIn Advertising • Results will vary by industry & type of campaign • Still, these benchmarks are a good indication of what you can expect. • If your numbers are substantially lower than these, it’s an indicator that the campaign needs to be adjusted.
  • 19. How to Optimize for Success? ->Run multiple variations of each ad ->Try different copy job functions CTA text Visual experience levels geographic areas Possible Issues- Getting a high CTR but low conversions: -Evaluate your landing page. Is it optimized for mobile? -Is the copy clean and convincing to inspire action? -Is the landing page consistent with the ad (that is, does it keep the promise the ad makes)?
  • 20. Why Avoid LinkedIn Ads? • We can’t upload videos to LinkedIn • No Remarketing option • Over Priced Detailed information’s present here
  • 21. Curious to know? How does LinkedIn use LinkedIn for marketing? Quick Link: Download Ebook • How we define objectives for marketing on our platform • How we balance organic and paid • What we’ve learned about targeting, testing and optimising campaigns • Our approach to bidding and budget management • How we built an always-on content strategy