1.
Local SEO
Overview
How to Get Started with Local SEO
Schema : Local Business
Local Listing : Google Places
Google’s ‘Possum’ Algorithm Update

2.
Contents
 Overview
 How to Get Started with Local SEO
 Schema : Local Business
 Local Listing : Google Places
 Google’s ‘Possum’ Algorithm Update

3.
Overview
“Local SEO” is the major boost up for ranking
in Google's local search results.
It is lot different from average SEO campaign,
as the local search results changes more
rapidly than any other.
It allows local businesses to promote their
services to local customers.
As search engine optimization company are
taking advantages with Local SEO results.

4.
How to Get Started with Local SEO
• Location & Service based Keywords
• On Page Optimization (Title tags, Meta
descriptions, Header tags, Page content,
Map, External reviews)
• Name, address and phone (NAP) on every
page (with schema markup)
• Link (Location-specific, Industry-specific,
Authority sites)
• Google My Business page
• External Listings
• Social Profiles

5.
Schema: Local Business
Google crawls the address
information on your website with
the information on Google My
Business, and then validate this with
the information on your business
from around the web.
NAP consistency is must, so
Google can trust your info.

6.
Local Listing
It is an online profile of your business containing
business name, address, phone number, and other
details.
The importance of creating Local Listing is make your
business visible on the Internet.
With each new listing, it increases your chances of
being found by customers.
The local business indexes(many of) share data with
each other, which means more places you are listed
in, the more visible you are.

7.
How to do Local Listings
To get qualified for a local listing, these
attributes are must required for your business.
• Business name
• Local Phone Number
• Physical Street Address (not a shared
address)
• A Quality Source to list your business
(Google+ Local, Yelp, Bing Places, Internet
Yellow Pages).

8.
Few Important Attributes
For a successful local listing,
these listing attributes you
should not avoid
• Name
• Address
• Phone No.
• Business Website
• Business Mail
• Business Category
• Social Profiles

9.
Other Factors for Local Citation
Update your local listing with your marketing
materials (coupons, offers, events,
promotions, photos, videos)
Remove Duplicate Listings
Responding to Customer Reviews
(particularly negative ones)

10.
Google Places
Listing Service provided by Google to create your company profile on Google.
1)You will require Google account to setup Google Place Listing.

11.
After signing in you will be shown option of filling your business info.

12.
You have to Select Service Area Location

13.
Validate Your Business Listing

14.
Update has changed 64% of local search results. (Search Engine Land)
• Businesses that fall outside of the physical city limits saw a huge spike in
ranking.
Google’s ‘Possum’ algorithm update

15.
• Google is now filtering based
on address and affiliation.
• The physical location of the
searcher is more important than
it was before.
• Search results vary more based
on slight variations of the
keyword searched.
Reference:
http://searchengineland.com/everything-need-
know-googles-possum-algorithm-update-258900
Google’s ‘Possum’ algorithm update

16.
https://www.softprodigy.com/