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Google Display Network
Building Successful Advertising Campaign
Campaign Setup
Choose “Search Network with Display or Display Network Only”
Campaign Setting
Display Network only
with: Marketing objectives
Campaign Setting
Display Network only
with: No Marketing objective
Display Network only
with: No Marketing objective
Display Network only
with: No Marketing objective (Built Awareness)
Increase brand awareness
The purpose of a brand-engage...
Ad Group
with: No Marketing
objective
Ad Group
with: No Marketing
objective
Ad Creation
with: No Marketing
objective
Ad Creation Done
with: No Marketing
objective
Ad Creation Done
with: No Marketing
objective
How to
change
Target
with: No Marketing
objective
Display Planner
An AdWords tool that provides ideas and estimates to help you plan a Display
Network campaign that you can...
Display
Planner
Display
Planner
Where ads might appear in the
Display Network
Ads can appear across a large collection of websites, mobile apps, and video...
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Google display network ppt 2

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Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.

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Google display network ppt 2

  1. 1. Google Display Network Building Successful Advertising Campaign
  2. 2. Campaign Setup Choose “Search Network with Display or Display Network Only”
  3. 3. Campaign Setting Display Network only with: Marketing objectives
  4. 4. Campaign Setting Display Network only with: No Marketing objective
  5. 5. Display Network only with: No Marketing objective
  6. 6. Display Network only with: No Marketing objective (Built Awareness) Increase brand awareness The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers. If you're interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in AdWords to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding. Brand-engagement campaigns can help you: Increase interactions with your brand. Build more positive brand associations. Increase brand loyalty by connecting with your target audience. Motivate customers to engage with your brand and its associated products.
  7. 7. Ad Group with: No Marketing objective
  8. 8. Ad Group with: No Marketing objective
  9. 9. Ad Creation with: No Marketing objective
  10. 10. Ad Creation Done with: No Marketing objective
  11. 11. Ad Creation Done with: No Marketing objective
  12. 12. How to change Target with: No Marketing objective
  13. 13. Display Planner An AdWords tool that provides ideas and estimates to help you plan a Display Network campaign that you can add to your account or download. • Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing. • Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance. • You can find Display Planner under the Tools tab in your account.
  14. 14. Display Planner
  15. 15. Display Planner
  16. 16. Where ads might appear in the Display Network Ads can appear across a large collection of websites, mobile apps, and video content. • Google AdSense publisher sites, including AdSense for Domains and AdSense for Errors • DoubleClick Ad Exchange publisher sites • Google sites such as Google Finance, Blogger, and YouTube (Google web search not included)
  17. 17. https://www.softprodigy.com/

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