You've heard all the terms - Hummingbird, Structured Data, Semantic Search, Big Data, Rich Snippets, Knowledge Graph and more. This session will examine the new foundation for SEO best practices as search moves to data-based results. Google has Hummingbird and Knowledge Graph; Bing has Snapshots. Find out how you can stay ahead and make the most out of semantic search using markup approaches such as Schema.org. We'll present a real world case study; showing how the integration of Structured Data helped NexTraq achieve page one rankings for an elusive, high demand keyword.
You will walk away from this session with the following:
How to implement Schema.org with Google Webmaster Tools
How to communicate with your Developers to get them to hardcode your website Determine the right Structured Data to get started with for your website
Proof that it works (a real world review with NexTraq)