Effective Online Marketing Tools


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Aaron S. Robertson, president of Muskego, Wisconsin-based Intrepid Innovations Inc. presents on a number of online marketing tools and resources that are highly effective, search engine-friendly, and best of all: they're all either FREE or dirt-cheap!

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Effective Online Marketing Tools

  1. 1. Best of all…they’re FREE or dirt-cheap! By Aaron S. Robertson President, Intrepid Innovations Inc. Effective Online Marketing Tools Copyright 2012 Aaron S. Robertson
  2. 2. About Intrepid Innovations Inc. <ul><li>Been in business since 2007 </li></ul><ul><li>Three partners – all old college buddies </li></ul><ul><li>Provider of online marketing services, such as: </li></ul><ul><li>Web site and graphic design </li></ul><ul><li>Copy writing </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Social media profile set-up </li></ul><ul><li>In addition, Aaron is also a freelance journalist </li></ul>
  3. 3. About This Presentation <ul><li>Intentionally staying away from talking about Facebook, LinkedIn, and Twitter in detail </li></ul><ul><li>Focus is on sites and resources you may never have heard of </li></ul><ul><li>Or perhaps you have, but never considered using them </li></ul><ul><li>All resources mentioned are extremely search engine-friendly! Take advantage of them! </li></ul>
  4. 4. Online Press Release Distribution <ul><li>WisBusiness.com </li></ul><ul><li>MilwaukeeBusinessOpportunities.com </li></ul><ul><li>WisPolitics.com </li></ul><ul><li>TheWheelerReport.com </li></ul><ul><li>I-Newswire.com (free option, $35 option) </li></ul><ul><li>GlobalTalkRadio.com (free option, $3.95 option) </li></ul><ul><li>FreePressRelease.com (free option, a couple of paid options) </li></ul>
  5. 5. Document Sharing Sites <ul><li>Scribd.com </li></ul><ul><li>SlideShare.net </li></ul><ul><li>Scribd profile example </li></ul><ul><li>SlideShare profile example </li></ul>
  6. 6. Write Expert Articles For: <ul><li>Suite101.com </li></ul><ul><li>AssociatedContent.com (Now the Yahoo Contributor Network) </li></ul><ul><li>EzineArticles.com </li></ul><ul><li>Video on article marketing </li></ul>
  7. 7. Misc. Web sites <ul><li>The local NOW sites run by the Journal Sentinel </li></ul><ul><li>The local Patch sites (see Patch.com) </li></ul><ul><li>TheBubbler.com </li></ul><ul><li>HelpAReporter.com (HARO) </li></ul><ul><li>Manta.com </li></ul><ul><li>Google Maps and Google Profiles </li></ul>
  8. 8. Taking Advantage of Keywords <ul><li>Should be as precise as possible in all of your Web copy </li></ul><ul><li>Be specific with your geography, service area, etc. </li></ul><ul><li>When it comes to any certifications, spell them out! </li></ul><ul><li>Use variants of the same keywords and phrases </li></ul><ul><li>Are there any technical terms in your line of work? Use them! </li></ul><ul><li>Make use of as many fill-in-the-box opportunities as possible when filling in a profile </li></ul>
  9. 9. Using Links to Their Fullest <ul><li>Interlink whatever you can!!! </li></ul><ul><li>Your online press releases to your Web site </li></ul><ul><li>Your Facebook fan page to your Google Profile </li></ul><ul><li>Your slideshow presentations to your expert articles </li></ul><ul><li>Your LinkedIn profile to your blog </li></ul><ul><li>Your Manta profile to your YouTube channel </li></ul><ul><li>And vice-versa, and every point in between!!! </li></ul>
  10. 10. MilwaukeeBusinessOpportunities.com <ul><li>Offering YOU Free Publicity! </li></ul><ul><li>We’ll publish ready-to-go press releases, announcements, events, etc. </li></ul><ul><li>Ready-to-go articles that showcase your expertise in your field </li></ul><ul><li>A brief listing for your business or organization (contact info, directions, a paragraph or two) </li></ul><ul><li>Seen by hundreds of visitors EVERY DAY! </li></ul>
  11. 11. Save the Date: May 8, 2012! <ul><li>3rd biannual LinkedIn training event, 7:30-11:00AM! </li></ul><ul><li>Hosted by St. Paul’s Business Builders </li></ul><ul><li>St. Paul’s Lutheran Church in Muskego </li></ul><ul><li>LinkedIn expert and author Wayne Breitbarth </li></ul><ul><li>Rick Moon of Lunar Communications Public Relations and Writing Services </li></ul><ul><li>Admission: $10 in food items for Muskego Food Pantry </li></ul><ul><li>Event sponsorship opportunities available! </li></ul><ul><li>Contact Craig Lesser: calesser@lsrtechnology.com </li></ul>
  12. 12. Organic Vs. Paid Search Results <ul><li>Paid search results do serve a purpose </li></ul><ul><li>But your goal should always be achieving organic results </li></ul><ul><li>Organic search results = free </li></ul><ul><li>Organic search results = permanent </li></ul><ul><li>Derived from many sources (your main Web site, profiles, blog posts, press releases, articles, videos, online news stories, etc.) </li></ul>
  13. 13. The Social Media Revolution <ul><li>Video on the power of “Socialnomics” </li></ul>
  14. 14. Questions? <ul><li>Contact me at: </li></ul><ul><li>Aaron S. Robertson </li></ul><ul><li>Intrepid Innovations Inc. </li></ul><ul><li>P.O. Box 151 </li></ul><ul><li>Muskego, WI 53150 </li></ul><ul><li>414.418.2278 </li></ul><ul><li>aaron@boldlyinnovative.com </li></ul>