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PebbleStorm Immersion Learn, Create & Launch 011510


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PebbleStorm Immersion Learn, Create & Launch 011510

  1. 1. PebbleStorm “ Learn How To Create & Launch Your Business In A Weekend”
  2. 2. Intentions For Today <ul><li>You learn how to create (or recreate) & launch (or relaunch) your business in a weekend </li></ul><ul><li>Shift your perspective on how you can and want to work and make money </li></ul><ul><li>Meet great people to keep as friends and partners </li></ul><ul><li>Have fun! </li></ul>
  3. 3. What I Need From You <ul><li>An open mind & positive attitude </li></ul><ul><li>Your active listening and full participation </li></ul><ul><li>Your willingness to put aside what you already “know” </li></ul><ul><li>Your willingness to try on something new </li></ul><ul><li>Privacy during breaks so I can re-energize </li></ul>
  4. 4. In A Short Time From Now, You Could Be The One Saying… <ul><li>&quot;I am more focused on what I need to do” </li></ul><ul><li>&quot;I act more calmly” </li></ul><ul><li>“ I am more confident” </li></ul><ul><li>“ I am honest about what I want” </li></ul>
  5. 5. Casey Berman Testimonial
  6. 6. My Story (B.P.) <ul><li>Stanford Undergrad + Stanford Business School dropout </li></ul><ul><li>CEO of LeaseExchange: -$5 Million </li></ul><ul><li>Ironman Triathlon (+ a 3-day coma) </li></ul><ul><li>28-day Boulder Outdoor Survival School field course </li></ul><ul><ul><li>Aka “The bug eating trip” </li></ul></ul><ul><li>Four years at in sales & acquisitions </li></ul><ul><ul><li>Created a sales team that added $100 Million </li></ul></ul><ul><li>Married & divorced </li></ul><ul><li>Sales book deal with Wiley (#1 business publisher) </li></ul><ul><li>‘ Entrepreneur-in-Residence’ at Alloy Ventures ($1B) </li></ul><ul><li>On 10 advisory boards + investor in six companies </li></ul>
  7. 7. I Saw Business Transforming
  8. 8. How Can I Combine The Best Of… <ul><li>Capitalism… </li></ul><ul><li>Financial abundance </li></ul><ul><li>Creative evolution </li></ul><ul><li>Satisfying needs </li></ul><ul><li>Buddhism… </li></ul><ul><li>Happiness </li></ul><ul><li>Integrity </li></ul><ul><li>Acceptance </li></ul>
  9. 9. My ‘Big Wave’: Project 2057 <ul><li>Help 100 million people make money through enjoyment </li></ul><ul><li>Help them create $1 trillion in new wealth </li></ul><ul><li>Find ways to measure & increase their happiness with work </li></ul>
  10. 10. What Is PebbleStorm? <ul><li>PebbleStorm is a community of people that has fun helping each other succeed with: </li></ul><ul><ul><li>Teaching (blog, book, products, etc.) </li></ul></ul><ul><ul><li>Coaching </li></ul></ul><ul><ul><li>Community events </li></ul></ul>
  11. 11. PebbleStorm’s 5 Steps <ul><li>REFLECT on your Unique Genius & Dream Business </li></ul><ul><li>PLAY and experiment with your message and methods </li></ul><ul><li>ATTRACT an audience </li></ul><ul><li>PACKAGE products or services to share with your audience </li></ul><ul><li>RECEIVE money and expansion </li></ul>
  12. 12. My Story (A.P.) <ul><li>Founded PebbleStorm, for people who want to love their work and its rewards </li></ul><ul><li>Three types of coaching/consulting: </li></ul><ul><ul><li>PebbleStorm/Unique Genius: Individual entrepreneurs who want fulfillment, money and freedom from their work </li></ul></ul><ul><ul><li>CEOFlow: CEOs who want to turn employees into mini-CEOs </li></ul></ul><ul><ul><li>Build A Sales Machine: B2B sales consulting </li></ul></ul>
  13. 13. Recent Accomplishments <ul><li>Spent <$100 and four hours (each) to create two businesses that generated >$25,000 in passive income </li></ul><ul><li>Created and developed PebbleStorm into a $10,000-per-month speaking, coaching, events business… while spending less than 4 hours per week on it </li></ul><ul><li>Spent <$100 to create and grow PebbleStorm into a profitable business </li></ul><ul><li>Without me asking , a top internet marketing guru helped me launch PebbleStorm with a webinar of 1300 registrants & a sold-out mastermind program </li></ul><ul><li>I wrote a book in a single weekend: CEOFlow: Turn Your Employees Into Mini-CEOs (on Amazon in February) </li></ul>
  14. 14. And I Did This While Adventuring! <ul><li>Month in Nepal/Bhutan/Tibet </li></ul><ul><li>Month in Bali </li></ul><ul><li>Month in Buenos Aires </li></ul><ul><li>Month in China/Japan </li></ul><ul><li>PebbleStorm Retreat in Kauai </li></ul>
  15. 15. … And Taking ‘Internal’ Adventures <ul><li>10-day Silent Vipassana Meditation Retreat </li></ul><ul><li>Burning Man </li></ul><ul><li>Landmark </li></ul><ul><li>Hoffman Institute </li></ul>
  16. 16. Unique Genius Powers Your Dream Business
  17. 17. What Is “Unique Genius”? <ul><ul><li>Your life purpose translated into fulfilling work that generates money </li></ul></ul>
  18. 18. The Value Of Clarity <ul><li>More clarity on your Unique Genius = the easier it is to attract your dream business </li></ul><ul><li>Would you listen to a radio station saying ”we play Jazz, HipHop, Rock n Roll, Country, & Classics at 106.5, 89.1, 99.3 and 104.5...we can play anything anywhere!” </li></ul>
  19. 19. Example: Al Gore <ul><li>Al Gore came alive after politics and in doing “An Inconvenient Truth” </li></ul><ul><li>He reconnected with his “trunk”, the environment </li></ul><ul><li>Net worth: >$100 million* </li></ul>*Fast Company, July 2007
  20. 20. Three Starting Questions <ul><li>What are you already doing for free to help people? (Or what would you do?) </li></ul><ul><li>If you could be successful at anything, what would it be? </li></ul><ul><li>What’d you want to be when you were 8? </li></ul>
  21. 21. The 6 Best Areas To Explore <ul><li>Yourself: what problems of yourself (past, present and future) are you called to solve for others? </li></ul><ul><li>Fulfillment: what would you do for free? </li></ul><ul><li>Desire: what do you want most from life? </li></ul><ul><li>Attraction : what draws people to you, or you to them? </li></ul><ul><li>Compelled : you couldn’t not do it!  </li></ul><ul><li>Superpowers : yours are too natural for you to see </li></ul><ul><ul><li>X-ray vision: you see ___ as no one else does </li></ul></ul><ul><ul><li>Spidey sense : what are you extra-sensitive too? </li></ul></ul>
  22. 22. Exercise: Ego Indulgement <ul><li>Be more selfish than you’ve ever been… </li></ul><ul><li>If you had more money than you could ever spend… </li></ul><ul><li>And all the friends and love you wanted... </li></ul><ul><li>After spending a couple of years ‘on the beach’, now you’re bored… </li></ul><ul><li>You don’t need to work but want to do something meaningful… </li></ul><ul><li>What do you do? </li></ul>
  23. 23. Align What Makes You Happy
  24. 24. Tree Exercise <ul><li>Leaves: Results </li></ul><ul><ul><li>Projects, results </li></ul></ul><ul><li>Branches: Themes & Passions </li></ul><ul><ul><li>“ Help entrepreneurs”, “fun”, “give back”, “adventure”… </li></ul></ul><ul><li>Trunk: Purpose </li></ul><ul><ul><li>Purpose: What ties it all together? “Make money through enjoyment” </li></ul></ul><ul><li>Values </li></ul>
  25. 25. Dream Business Passion Flower <ul><li>Core Values, Commitments </li></ul><ul><li>Perfect People </li></ul><ul><li>Great Places </li></ul><ul><li>Time – How Much, When </li></ul><ul><li>Enjoyments </li></ul><ul><li>Rewards (Money, Security, Toys…) </li></ul><ul><li>Ideal Day (How, What) </li></ul>
  26. 26. How Can You Inspire Yourself? <ul><li>On a blank sheet of paper, ask yourself “If I was assured of success and could do A N Y T H I N G for work, I would…” </li></ul><ul><li>“ My dream business would be…” </li></ul><ul><li>How would you make it enjoyable or fun , for yourself & others? What would be your ‘twist’? </li></ul>
  27. 27. My Passions & Enjoyments
  28. 28. Example: Yanik Silver <ul><li>Took a blank sheet of paper and designed his dream business of how to “Make more money, have more fun, give more back”: Maverick Business Adventures </li></ul><ul><li>Adventure, CEO networking, helping others </li></ul><ul><li> </li></ul>
  29. 29. Dream Business Exercise <ul><li>What core values do you work by? </li></ul><ul><li>Who are you working with? </li></ul><ul><li>Where are you working? </li></ul><ul><li>How are you helping people? </li></ul><ul><li>How many hours per week do you work? </li></ul><ul><li>What enjoyments do you love to include in your work? </li></ul><ul><li>What rewards do you earn? </li></ul><ul><li>What is an ideal day in your life? </li></ul>
  30. 30. The Rules Of Your Game… <ul><li>Set valuable boundaries </li></ul><ul><li>Make work interesting </li></ul><ul><li>Amp your creativity </li></ul><ul><li>Increase your productivity </li></ul>
  31. 31. My Rules For PebbleStorm <ul><li>Unenjoyable work is “out of bounds” (one rule that rules them all) </li></ul><ul><li>Max of $100 personally invested per project </li></ul><ul><li>No raising money to start a business </li></ul><ul><li>Max of 4 hours per week per project </li></ul><ul><li>No formal legal contracts with partners </li></ul><ul><li>These rules amp up my creativity like crazy!!! </li></ul>
  32. 32. Mistake: The Passive Income Leap <ul><li>For MOST people, attempting to create passive income right away is a big distraction </li></ul><ul><li>First create a foundation for yourself (monthly income, content, an audience) </li></ul><ul><li>Then it is much easier to generate passive income </li></ul><ul><li>My Examples </li></ul><ul><ul><li>DataSalad </li></ul></ul><ul><ul><li> </li></ul></ul>
  33. 33. Don’t Quit Your Day Job (Yet) <ul><li>A job, consulting, or other income creates mental space for your true work to evolve. </li></ul><ul><li>What job would pay bills & be relevant to your dreams? </li></ul>
  34. 34. Your Enjoyment Path
  35. 35. What’s NEEDED To Start A Business? <ul><li>Website </li></ul><ul><li>Raise money </li></ul><ul><li>Big Twitter following </li></ul><ul><li>A perfectly clear description of what you do </li></ul><ul><li>Legal registration </li></ul><ul><li>Clients </li></ul><ul><li>An audience </li></ul><ul><li>Office </li></ul><ul><li>A business name </li></ul><ul><li>Business cards </li></ul><ul><li>Trademark / intellectual property protection </li></ul><ul><li>A product, service or experience to offer </li></ul><ul><li>Supporters/Champions </li></ul><ul><li>A means of delivering a product or service </li></ul><ul><ul><li>Branding:  creating a name, logo, tagline, visuals </li></ul></ul><ul><ul><li>Professional clothes </li></ul></ul>
  36. 36. Can’t Fit Today Or Don’t Matter Yet <ul><li>Designing webinars </li></ul><ul><li>How to help clients sign up / buy </li></ul><ul><li>Technical help – how to use the tools </li></ul><ul><li>Building an email list </li></ul><ul><li>Creating & packaging products </li></ul><ul><li>SEO / internet marketing </li></ul><ul><li>Social media / Twitter </li></ul><ul><li>Raising money </li></ul><ul><li>Building software </li></ul><ul><li>Trademarking </li></ul><ul><li>Publishing a book </li></ul><ul><li>Getting press </li></ul>
  37. 37. What Kind Of Business Allows You To… <ul><li>Work when and how you want </li></ul><ul><li>Make as much money as you want </li></ul><ul><li>Get famous </li></ul><ul><li>Be invited to speak in front of people </li></ul><ul><li>Get paid to be yourself – in all aspects </li></ul><ul><li>Clarify your Unique Genius by working </li></ul><ul><li>And… </li></ul><ul><li>CHANGE LIVES & MAKE A BIG DIFFERENCE! </li></ul>
  38. 38. Value Of Coaching/Teaching <ul><li>To you & how you can help others </li></ul><ul><li>Find your blind spots </li></ul><ul><li>Personalized guidance & instruction </li></ul><ul><li>Accountability </li></ul><ul><li>Acceptance & encouragement </li></ul><ul><li>Supportive community </li></ul>
  39. 39. Challenges <ul><li>Resistance to terms like ‘coach’, ‘consultant’, ‘teacher’ </li></ul><ul><li>You haven’t thought of yourself as a coach </li></ul><ul><ul><li>I didn’t realize I am a coach until recently </li></ul></ul><ul><li>You have to break new ground in areas of confidence and self-worth </li></ul><ul><li>Results based on your ‘inner game’ more than outer action </li></ul><ul><li>Patience </li></ul>
  40. 40. Creating Your Business <ul><li>This section is focused on helping you specifically create and launch a knowledge business (coaching, consulting, teaching) </li></ul><ul><li>However, you can apply the lessons to any kind of business </li></ul>
  41. 41. Five Steps To Launch <ul><li>Reflect on your own value & what you want </li></ul><ul><li>Clarify your Ideal Client </li></ul><ul><li>Get clear on their core challenges </li></ul><ul><li>Create a program (framed in their language) that helps them address those challenges </li></ul><ul><li>“Throw a rock” by telling people the date for your next event </li></ul><ul><ul><li>Mash a passion into your event </li></ul></ul>
  42. 42. What Are Your Messes & Successes? <ul><li>What have you succeeded at? </li></ul><ul><li>Failed at? </li></ul><ul><li>What resources do you have? </li></ul><ul><ul><li>Talents (secret or known), passions </li></ul></ul><ul><ul><li>Your network </li></ul></ul><ul><ul><li>Awards </li></ul></ul><ul><li>These are ALL sources of inspiration, value and power </li></ul>
  43. 43. 7 Qualities Of Ideal Clients <ul><li>Have money to invest </li></ul><ul><li>Really wants (not needs) help </li></ul><ul><li>Is ready to take advantage of your gifts </li></ul><ul><li>You enjoy working with them </li></ul><ul><li>You can find them (or they can find you) </li></ul><ul><li>They can refer others </li></ul><ul><li>You can genuinely help them </li></ul>
  44. 44. Who Is Your Ideal Client? <ul><li>A Company? </li></ul><ul><li>Size of company </li></ul><ul><li>Culture </li></ul><ul><li>Industry </li></ul><ul><li>Internal functions </li></ul><ul><li>Geography </li></ul><ul><li>Growth rate </li></ul><ul><li>An Individual? </li></ul><ul><li>Male, female, age range? </li></ul><ul><li>Hobbies, interests, activities </li></ul><ul><li>Core beliefs </li></ul><ul><li>Executive, unemployed, employee, consultant </li></ul><ul><li>Single, married, divorced, kids, pets </li></ul>
  45. 45. Need Clarity On Ideal Individual Clients? <ul><li>Your Ideal Client is a past YOU </li></ul><ul><li>At some point in your life when you struggled </li></ul><ul><li>You needed help </li></ul><ul><li>You were open to receiving help </li></ul>
  46. 46. Need Clarity On Ideal Business Clients? <ul><li>Your Ideal Client is a company you already worked for </li></ul><ul><li>It was at a point you succeeded </li></ul><ul><li>You solved their problems </li></ul><ul><li>They were open to receiving and paying for help </li></ul>
  47. 47. Get Uber-Specific <ul><li>Pick a niche, get rich </li></ul><ul><li>By trying to serve everyone, you serve no one </li></ul><ul><li>Think of a firehose on ‘spray’ versus ‘stream’ </li></ul>
  48. 48. The Most Powerful Desires <ul><li>Make more money </li></ul><ul><li>A better lifestyle </li></ul><ul><li>Peace of mind / freedom </li></ul><ul><li>Self-improvement </li></ul><ul><li>Sense of belonging / community </li></ul><ul><li>Fame / respect / acknowledgement </li></ul><ul><li>Sex / attraction / beauty </li></ul><ul><li>Relief from pain / healing </li></ul>
  49. 49. Just Ask Them <ul><li>What are your greatest challenges? </li></ul><ul><li>What keeps you up at night? </li></ul><ul><li>What are your main frustrations? </li></ul><ul><li>What are you afraid of? </li></ul><ul><li>What’s most important to you? </li></ul><ul><li>What do you spend money on? </li></ul><ul><li>What do you really, really, REALLY want? </li></ul>
  50. 50. Questions To Practice <ul><li>Build confidence and clarity by practicing answers to: </li></ul><ul><li>“ What do you do?” </li></ul><ul><li>“ How does it work?” </li></ul><ul><li>“ How much is it?” </li></ul>
  51. 51. “ What Do You Do?”: Think BENEFITS <ul><li>No one cares what you do </li></ul><ul><li>They only care what you can do for them </li></ul><ul><li>Answer by pretending they asked you “How do you help people?” </li></ul><ul><li>Speak in their terms: </li></ul><ul><ul><li>“I am a sales consultant” -> “I help companies create predictable sales revenue and growth.” </li></ul></ul><ul><ul><li>“I am a CEO coach” -> “I help CEOs turn their employees into mini-CEOs.” </li></ul></ul>
  52. 52. How Does It Work? <ul><li>You don’t need to literally explain how </li></ul><ul><li>Tell them the method rather than details </li></ul><ul><ul><li>“ I have a step-by-step system I offer clients through consulting” </li></ul></ul><ul><ul><li>“ Software” </li></ul></ul><ul><ul><li>“ I have an ebook/book that will tell you” </li></ul></ul><ul><li>Focus on the results you produce more than how you do it </li></ul>
  53. 53. How Much Is It? <ul><li>How much do you want to charge per hour? </li></ul><ul><li>How much is your package? </li></ul><ul><li>Practice saying it confidently, matter-of-factly </li></ul><ul><ul><li>Tell them as if you’re telling them your birthday </li></ul></ul>
  54. 54. What Is Your Step-By-Step System? <ul><li>Work backwards from the end result your clients want </li></ul><ul><li>What are the steps to lead them there? </li></ul><ul><li>You want to arrive in New York, which takes 5 steps… </li></ul>
  55. 55. Offer Programs, Not Hours <ul><li>Would you rather charge $150 or $3,000 per client? </li></ul><ul><li>Is it easier to find 10 clients, or 200? </li></ul><ul><li>What about 10 clients that pay you $3,000 each, versus 200 clients that pay you $150 each? </li></ul>
  56. 56. Design A Program Around Your System <ul><li>Rather than getting paid per hour/session, create a program that produces a result </li></ul><ul><li>What is the result you can help them with? </li></ul><ul><li>How many weeks or months should it take for you to help them get there? </li></ul><ul><li>How many hours of your time? </li></ul><ul><ul><li>Price = your hours * hourly rate </li></ul></ul><ul><li>What are your boundaries? (Establish upfront) </li></ul>
  57. 57. Design Your Work Into Your Life <ul><li>How many hours per week? </li></ul><ul><li>How much money per week/month? </li></ul><ul><li>Where? </li></ul><ul><li>When? </li></ul><ul><li>With who? </li></ul>
  58. 58. “ Throw A Rock” By Picking A Date <ul><li>Pick a date </li></ul><ul><li>Pick a topic (focus on benefits/outcomes!) </li></ul><ul><li>What kind of event will stretch you, but not be too overwhelming? </li></ul><ul><ul><li>60-90 minute webinar or conference call </li></ul></ul><ul><ul><li>Get invited to speak (by phone or in person) </li></ul></ul><ul><ul><li>3-hour in-person event </li></ul></ul><ul><li>Mash your passion(s) into it </li></ul>
  59. 59. Mash Your Passions How could you combine your favorite things all into one business? Yoga + poetry + travel + X = ?
  60. 60. Example: Adventure Yoga Retreats <ul><li>Ted McDonald combines yoga, world travel and excursions </li></ul><ul><li>The beaches of Fiji, horseback riding in Patagonia, safari in Africa… </li></ul><ul><li> </li></ul>
  61. 61. Slow Down! Your First Goal <ul><li>Find two free or trade clients </li></ul><ul><li>You will </li></ul><ul><ul><li>Learn </li></ul></ul><ul><ul><li>Refine </li></ul></ul><ul><ul><li>Build confidence </li></ul></ul><ul><ul><li>Gain testimonials </li></ul></ul>
  62. 62. Review: Five Steps To Launch <ul><li>Reflect on your own value & what you want </li></ul><ul><li>Clarify your Ideal Client </li></ul><ul><li>Get clear on their core challenges </li></ul><ul><li>Create a program (framed in their language) that helps them address those challenges </li></ul><ul><li>“Throw a rock” by telling people the date for your next event </li></ul><ul><ul><li>Mash a passion into your event </li></ul></ul>
  63. 63. Lunch – Yum Yum! “Genius Seat” Begins @ 1pm Work on your: Messes & Successes Ideal Client & Challenges Five-Step Program/Process Pick A Date For An Event
  64. 64. Who’s The Lucky Devil In The Genius Seat?
  65. 65. Ways PebbleStorm Can Help You Now <ul><li>21-Day Unique Genius Program </li></ul><ul><li>6-Month Content Subscription </li></ul><ul><li>6-Month Mastermind Group </li></ul><ul><li>6-Month Private Coaching With Aaron Ross </li></ul>
  66. 66. Amy Applebaum Testimonial
  67. 67. Bookings Since I Hired A Coach
  68. 68. Break
  69. 69. Online Tools: The Basics <ul><li>Events: Eventbrite </li></ul><ul><li>Reserve URLs: GoDaddy </li></ul><ul><li>Business email addresses: Google Apps </li></ul><ul><li>Blog/website: Wordpress </li></ul><ul><li>Mass email: Mailchimp or 1ShoppingCart </li></ul><ul><li>Host videos: YouTube </li></ul><ul><li>Host any file: Wordpress or MediaFire </li></ul><ul><li>Groups: Facebook, Meetup </li></ul>
  70. 70. Time Tools: Bursts & Time-boxing <ul><li>Bursts (time-boxing) can be fun, hyper-productive and perfectionism killers </li></ul><ul><li>Set short, specific deadlines to accomplish something – and DO IT (no cheating!) </li></ul><ul><ul><li>Write a blog post in an hour </li></ul></ul><ul><ul><li>Build a product and website in 4 hours </li></ul></ul><ul><ul><li>Write a book in a weekend </li></ul></ul><ul><ul><li>Create and launch a business in a weekend </li></ul></ul>
  71. 71. Is Your Work A Wasteland?
  72. 72. How Do You Hold Yourself Back? <ul><li>“ I don’t have a great idea” </li></ul><ul><li>“ I don’t have any time” </li></ul><ul><li>“ I don’t have any money” </li></ul><ul><li>“ My friends & family discourage me” </li></ul><ul><li>“ I’m not an entrepreneur” </li></ul><ul><li>“ I can’t focus” </li></ul><ul><li>“ What if I fail?” </li></ul><ul><li>“ I’ve never done this” </li></ul><ul><li>“ I didn’t graduate” </li></ul><ul><li>“ I don’t know where to start” </li></ul><ul><li>“ I’m not special enough” </li></ul><ul><li>“ I don’t have connections” </li></ul>“ I could never make money doing what I love”
  73. 73. “ Like Attracts Like”
  74. 74. Your Top 7 Enemies <ul><li>Negative people </li></ul><ul><li>Self-doubt </li></ul><ul><li>Perfectionism </li></ul><ul><li>Ego </li></ul><ul><li>Assumptions </li></ul><ul><li>Impatience </li></ul><ul><li>Illusion of control </li></ul><ul><li>They are all forms of fear </li></ul>
  75. 75. Enemy #1: Negative People <ul><li>Energy vampires </li></ul><ul><li>Dream killers </li></ul><ul><li>Eeyores </li></ul><ul><li>Crazy-makers </li></ul><ul><li>Party poopers </li></ul><ul><li>Bozos </li></ul><ul><li>But-ers (“But…”) </li></ul>
  76. 76. Enemy #2: Self-Doubt <ul><li>I know you can do this </li></ul><ul><li>Your friends believe in you </li></ul><ul><li>Your doubt isn’t yours – it was taught to you </li></ul><ul><li>Doubt can be unlearned with practice </li></ul><ul><li>It’s ok to have doubt if don’t let it stop you </li></ul>
  77. 77. Enemy #3: Perfectionism <ul><li>It made you successful in your career, and now it’s killing your enjoyment and success </li></ul><ul><li>Don’t worry, be crappy </li></ul><ul><li>Meticulous is ridiculous! </li></ul><ul><li>Antidotes: </li></ul><ul><ul><li>Throw a rock! </li></ul></ul><ul><ul><li>Time-boxing </li></ul></ul><ul><ul><li>Practice being imperfect </li></ul></ul>
  78. 78. The Value Of Support <ul><li>Everyone needs an Onna Young! </li></ul><ul><li>You underestimate the support you have </li></ul><ul><li>Make a list: who would help you if you asked? </li></ul><ul><li>Who are the top 2-3? </li></ul>
  79. 79. The PebbleStorm Community
  80. 80. My Personal Success Routine <ul><li>Enough sleep </li></ul><ul><li>Meditation </li></ul><ul><li>Writing (Morning Pages) </li></ul><ul><li>Happiness exercises </li></ul><ul><li>Healthy food </li></ul><ul><li>Activity </li></ul>
  81. 81. Have A Plan, Hold It Lightly <ul><li>Be committed - but not attached </li></ul><ul><li>Focus on the process rather than the outcome </li></ul><ul><li>Right thinking -> </li></ul><ul><ul><li>Right activities -> </li></ul></ul><ul><ul><ul><li>Right results </li></ul></ul></ul>
  82. 82. Patience & Marshmallows I Want Some Marshmallows!
  83. 83. Patience & Marshmallows <ul><li>Ten years later, the children who held out had grown up to be significantly more successful than those who had eaten their marshmallow immediately.  </li></ul><ul><li>Key to success: ability to delay gratification. </li></ul><ul><li>&quot;Marshmallow eaters” accumulated debt and dissatisfaction despite their occupations or incomes. </li></ul>
  84. 84. Learn The Power Of Baby Steps Patient, persistent baby steps will get you there better than crash-and-burn big leaps What can you get done in an hour or three?
  85. 85. The Buddy System <ul><li>Find a buddy (or several), in or out of PebbleStorm, and meet regularly </li></ul>
  86. 86. Practice Enjoying Your Current Work <ul><li>An awareness training exercise: track “Enjoyment Points” </li></ul><ul><li>Give yourself 10 points whenever you enjoy work! </li></ul><ul><li>Write it down and what you enjoyed </li></ul>
  87. 87. There’s No Wrong Path
  88. 88. Enjoyment Is Your Compass - Follow Your Fun!
  89. 89. How Fun Can Make Money! Where The Hell Is Matt?
  90. 90. IMPORTANT!! If You Only Take Away One Thing… <ul><li>Redesign who you spend time with </li></ul><ul><li>Minimize time with toxic people </li></ul><ul><ul><li>Set boundaries with family </li></ul></ul><ul><li>Maximize time with inspiring & supportive people (find your Onna Young!) </li></ul>
  91. 91. Your 30-Day Business Plan <ul><li>What are your Three Big Rocks? </li></ul><ul><ul><li>If you can only do three things this month, what would make the biggest impact? </li></ul></ul><ul><li>People: </li></ul><ul><ul><li>Which energy vampires will you avoid? </li></ul></ul><ul><ul><li>Who are your top three champions? </li></ul></ul><ul><ul><li>Your buddy(s)? </li></ul></ul><ul><li>What is your immediate next step? </li></ul><ul><li>When will you take it? </li></ul>
  92. 92. Example Next Steps <ul><li>EARLY STAGE </li></ul><ul><li>Register a URL </li></ul><ul><li>Start a blog & write a first post </li></ul><ul><li>Schedule an event </li></ul><ul><li>Publish a group on Facebook, </li></ul><ul><li>Join a coaching program or group </li></ul><ul><li>Meet with a buddy </li></ul><ul><li>LATER STAGE </li></ul><ul><li>Write an (e)book </li></ul><ul><li>Design a 1-day or multi-day event </li></ul><ul><li>Start a MasterMind </li></ul><ul><li>Package your or others’ content into products </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  93. 93. Enjoy The Unfolding It’ll continue, through your life, to unfold petal by petal
  94. 94. THANK YOU! Now Get The Heck Outta Here 
  95. 95. Bonus: Aaron’s Lessons Learned Six Months After PebbleStorm Launch
  96. 96. My Advice To My “Past Self” <ul><li>Don’t worry, be crappy </li></ul><ul><li>You aren’t “arriving” – you are arrived </li></ul><ul><li>You are far more valuable and helpful to others than you realize </li></ul><ul><li>Start with 1-1 coaching before groups </li></ul><ul><li>Spend time really getting clear on your “Ideal Client” – and be very specific and “niche-y”! </li></ul>
  97. 97. I Learned About Fear (Mine & Others) <ul><li>Don’t stop moving forward, even when feeling paralyzed </li></ul><ul><li>When fear or uncertainty stop you, </li></ul><ul><ul><li>Take a tiny, tiny babystep </li></ul></ul><ul><ul><li>Throw a rock: pick a date 2-3 weeks out for any kind of event (webinar, coffee, dinner, seminar…) </li></ul></ul>
  98. 98. I Learned The Value Of Permission, Acceptance & Support <ul><li>I watched people literally blossom, like a seed moving from the desert to fertile soil, with… </li></ul><ul><li>Permission to explore any part of who/what you want to be </li></ul><ul><ul><li>Passions you had forgotten about </li></ul></ul><ul><ul><li>A purpose you think would never make you money </li></ul></ul><ul><li>Acceptance of it </li></ul><ul><li>Support of you in first exploring it, and then how you can make money from it </li></ul>
  99. 99. I Learned More About My Work Enjoyment <ul><li>I have a great time creating things with people! (Partners, client, friends…) </li></ul><ul><li>Work is often burdensome when I do it alone </li></ul><ul><li>Lesson: a pure passive income business would be torture for me! I enjoy daily collaboration. </li></ul><ul><li>Try this at home: track Enjoyment Points. Give yourself 10 points whenever you enjoy work! </li></ul>
  100. 100. PLUS: 14 Ways To Add Fun To Work Today <ul><li>Follow your fun! </li></ul><ul><li>Find a playmate </li></ul><ul><li>Keep it simple </li></ul><ul><li>Shrink it to a babystep </li></ul><ul><li>Add color & pictures </li></ul><ul><li>Break out some toys </li></ul><ul><li>Make it a gift </li></ul><ul><li>“ Let’s play a game” </li></ul><ul><li>Take recess </li></ul><ul><li>Build something cool </li></ul><ul><li>Mash it up </li></ul><ul><li>Make your sandbox fun </li></ul><ul><li>Mix in some silly </li></ul><ul><li>Do it outside </li></ul>Keep your hands (issues) to yourself, play nice, and no raining on parades