This document describes a program called "PebbleStorm Feed Your Freedom" that helps professionals start a consulting or coaching practice to generate $5,000-$10,000 per month while only requiring 1-3 days of work per week. The 3-month program includes tele-seminars, accountability teams, and support to help participants get their first two clients. It aims to help people design services that preserve their freedom and lifestyle. Common questions the creator has heard are addressed, and it is noted that further development is needed before launching the program.
2. Where Weâre Going
⢠Why Iâve Created This Program
⢠My Story
⢠George Kaoâs Story
⢠The PebbleStorm Feed Your Freedom Program
⢠Whatâs Next
3. Why I Created This Program
⢠I have talented friends who are trapped in
unfulfilling (and soul-eating) jobs
⢠I have talented friends that have escaped the
cube and yet donât have real freedom because
of a lack of regular income
⢠Iâve been in both situations â and didnât enjoy
either.
⢠I can help you create regular income that
preserves your freedom
5. This Is For...
⢠Professionals who have been successful
⢠You know what you DONâT want to do
⢠You arenât sure yet what you DO want to do
(clearly enough to live on it)
⢠You want to make enough money to be
comfortable, while preserving your freedom to
travel, play or work on other projects
⢠People would find your expertise valuableâŚif you
knew where to find them and what to offer
6. Why Feed Your Freedom?
⢠Create your own stream of income
independent of a risky or unfulfilling job
⢠Get the lifestyle you want now, not years from
now!
⢠Give yourself the mental space to discover
your Unique Genius
⢠So you can come adventure-work-travel with
me ď
7. Why âFreedom Consultingâ?
⢠Consulting can be just another j-o-b, OR
⢠Consulting can be designed to feed your
freedom!
⢠Begin with the end in mind
8. What Does Feed Your Freedom Mean?
⢠A consulting or coaching practice that
generates âenoughâ predictable income per
month ($5k-$10k) to be comfortable, yet only
requires 1-3 days of work per week
⢠You deliver your services in ways that support
the freedom you want for travel, relationships
or other business ideas
9. What This Isnât
⢠Make millions of dollars now
⢠Massive passive income
⢠Rocket science
11. It Can Be As Simple AsâŚ
Step 1: Get Clear â What Do You Want?
Step 2: Determine The Ideal Client
Step 3: Decide How You Want To Serve Them
Step 4: Have Conversations
Step 5: Sign Clients
12. Aaron Ross
Past
⢠CEO of LeaseExchange: $0
⢠Director at Salesforce.com: $100 Million
⢠âEntrepreneur-in-Residenceâ at Alloy Ventures ($1B)
⢠With consulting in between
Over the past two yearsâŚ
⢠PebbleStorm: âMake money through enjoymentâ
⢠CEOFlow: âCreate sales, freedom and adventure with
inspired employeesâ
⢠Also DataSalad.com, ColdCalling2.com and more
13. I Didnât See The True Beauty Of
Freedom Consulting
⢠Leaving salesforce.com, I thought I didnât want to
do sales consulting
⢠Kept getting asked for it
⢠I realized
â I enjoyed some consulting (short projects / variety /
good people / money / challenge)
â I enjoyed it even more when it was in a coaching
format, with weekly calls rather than intense projects
â Better use of the time and money of clients
â Created freedom for myself
14. Over Two YearsâŚ
⢠While creating those businessesâŚ
⢠Worked the equivalent of 1-3 days a week
⢠Invested little money beyond URLs and Wordpress
⢠And I spent months traveling or living in Bali, Japan,
China, India, Bhutan, Nepal, Brazil, Argentina, KauaiâŚ
(Pix: Fickr, Facebook)
Iâm creating the path so you can join me â itâs more fun
with others!
15.
16. The PebbleStorm âFeed Your
Freedomâ Program
⢠3 months long
⢠Tele-seminars every two weeks
⢠TBD: In-person workshops in SF, LA
⢠Team/community focus: get the group mind
working to refer each other clients
⢠Options for extra 1-1 coaching
⢠Pricing: must be affordable, but also enough to
ensure only COMMITTED people are in
â This is an Action program
17. Your 3 Month Program Goal
⢠If you donât have a practice yet:
â Get your first two (2) clients
⢠If you do have a practice:
â Get your first two (2) clients of your redesigned
services
The follow up program will be to multiply your monthly income
18. How It Works
1) TBD? One in-person kickoff workshop (SF, LA)
â NYC or DC when _?_ people sign up there
2) Six (6) Tele-seminars (each two week)
3) Accountability teams
â Groups of 4
â Weekly team call keep each other on track
4) Referral groups
â Groups of 8
â Based on common industries, geographies, etc, to make it easy to
refer each other clients
19. Example Program Topics
⢠How to find clients ⢠How you can get clients
⢠Marketing, pricing without âsellingâ
⢠Designing your services ⢠The PebbleStorm support
system
⢠Getting clear (what to do,
for who) ⢠Building credibility
⢠Risks, fears, roadblocks ⢠George Kaoâs Webinar
Method
⢠âTwo jobsâ
Timing ⢠How to design your services
⢠to feed your freedom
⢠Tools/apps ⢠Juggling two jobs
⢠Time management ⢠The people around you
⢠Investing in yourself (discouragers/supporters)
through a coach
20. Why Invite Professional Friends In?
⢠You will earn $
⢠They will get a discount
⢠Working with them will help you succeed
faster and more easily:
â You already know and trust them
â More referrals more easily
â Extra support
â Youâll enjoy it more keeping you moving forward!
21. I Havenât Heard A Question I Canât
Answer
⢠Who can do this, who canât? ⢠How do I make it predictable?
⢠How much do I have to do? ⢠What do I do about my fears holding me back?
⢠How much time does the program require, and ⢠What if people donât want what I have to offer?
how do I find that time? ⢠How do I design my services to protect my
⢠How do I find my niche? freedom?
⢠What programs do I offer? ⢠How do I create my program rules (when clients
⢠What if people canât afford me? can call, etc)
⢠Where can I find clients? ⢠What are the risks?
⢠How much do I charge? ⢠What are the most common fears, roadblocks?
⢠When do I cut off free advice? (when you have ⢠How do I know when the time is right to do this?
a program) ⢠Women tend to wait until things are fully
⢠How do I market to clients? developed before they decide/commit â how do
How do I be ok making mistakes? I gain the confidence to do this?
â˘
How do I value my time? How do I price? ⢠What if the people around me are discouraging
â˘
me?
⢠How do I know Iâm ready for a coach?
⢠How do I find a community of people who do
⢠What is my competition? what I do?
⢠How do I justify my rate? ⢠What if I canât let my work/boss know Iâm doing
⢠What do I outsource or delegate? this?
⢠How does a sales process work? ⢠How can I transition w/o worrying about paying
rent?
22. Good News / Bad News
⢠The Good News:
â Itâs real and all the pieces are right here
⢠The Bad News:
â My marketing coach says DO NOT DO THIS
PROGRAM (yet)
â Because: he wants me to focus 100% on a
CEOFlow program that blows him away (for CEOs)
â When I hire people for their expertise, I listen
23. Next Steps?
You Tell Me!
aaron@pebblestorm.com