Level 2Makeup Color Theory
AGENDA         •  Color Theory         •  Color Contrast         •  Color Temperature         •  Texture in Makeup        ...
COLOR THEORY TERMINOLOGY   HUE - Name of color   TINT - Made by adding white to a color   SHADE - Made by adding black to ...
COLOR THEORY TERMINOLOGY TONE - Temperature of a color (warm/cool/neutral) COOL COLORS - blue, purple, blue-green; are sai...
COLOR THEORY TERMINOLOGY   VALUE - Lightness or darkness of a color   INTENSITY - Vibrancy of a color
LIGHT & DARK THEORY     MEDIUM TO DARK COLORS tend to recede, push     back, define, shape, or make a feature look     sma...
The Coloring DVDThe Laws of Color
LAWS OF COLOR PRIMARY COLORS Red, Yellow, Blue  •  Can not be created by     using any other colors •  All other colors ar...
COLOR MAP   •  What is a primary color?   •  What are the three primary colors?   •  What are secondary colors?   •  What ...
COLOR THEORY ACTIVITY
COLOR CONTRAST    Applying makeup at an individuals contrast    level according to their personal features    and contrast...
LOW CONTRAST               •    Light eyes, light skin, and                    light hair               •    Medium eyes, ...
MEDIUM CONTRAST                  •    Light and medium values in any                       combination of skin, eyes, and ...
HIGH CONTRAST                •    Light and dark                     combination in eyes, skin,                     or hai...
COLOR CONTRAST ACTIVITY
COLOR TEMPERATURE   •  Warm colors of the sun have a yellow undertone   •  Cool colors of water have a blue undertone   • ...
COLOR TEMPERATURE   Steps to determine an individual s color temperature:   •    Two components determine the color temper...
COLOR TEMPERATURE  Hair Temperature  •    Cool Hair — Absence of gold or golden highlights, or ash  •    Warm Hair — Golde...
COLOR TEMPERATURE ACTIVITY
TEXTURE IN MAKEUP It is important to understand what texture is in relationship to makeup. Texture is matte, shine, shimme...
TEXTURE IN MAKEUP MATTE •  Absence of glow; absorbs light •  Longer lasting •  Denser coverage •  Works best with smokey e...
TEXTURE IN MAKEUP SHIMMER •  Draws attention to anything it    touches •  Mirror reflects light in various    directions •...
TEXTURE IN MAKEUP SHINE •  Soft, natural- looking glow    without shimmer •  Will refract light back to source •  Semi-mat...
TEXTURE IN MAKEUPDARK•  Absorbs light makes area   recede, add depth and   intensity•  Use on areas to minimize•  Use to d...
TEXTURE IN MAKEUPLIGHT•  Will reflect the light to cause   area to appear larger•  Make area pop, draws attention•  Light ...
TEXTURE IN MAKEUP ACTIVITY
COLOR INTENSITYThe intensity of the colordetermines its impact.•  Dark colors such as green,   purple, burgundy, give a hi...
Complementary Colors  are best for eyes.
EYE COLOR BLUE EYES •  Orange is the complementary    color for blue eyes •  Shadows to use:     Gold, warm brown, peach  ...
EYE COLOR	GREEN EYES•  Red is the complimentary   color for green eyes. Pure red   shadows may make the eyes   look tired....
EYE COLORBROWN EYES•  Brown sits in the middle of   the color map and can wear   most any color•  Shadows to use:   Blues,...
WHERE DO I START? Refer to the Color Map •  Warm colors- yellows,oranges, reds •  Cool colors- blues, greens, violets •  N...
1.  Understand the basics!2.  Learn the rules!3.  Apply the rules!4.  Expand the rules!   HAVE FUN!
REVIEW  •  What do dark colors do?  •  What light colors do?  •  What is color contrast? how do we use this?  •  What is c...
Level 2Makeup Color Theory
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PMAE Level 2 Certification

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PMAE Level 2 Certification

  1. 1. Level 2Makeup Color Theory
  2. 2. AGENDA •  Color Theory •  Color Contrast •  Color Temperature •  Texture in Makeup •  Review
  3. 3. COLOR THEORY TERMINOLOGY HUE - Name of color TINT - Made by adding white to a color SHADE - Made by adding black to a color
  4. 4. COLOR THEORY TERMINOLOGY TONE - Temperature of a color (warm/cool/neutral) COOL COLORS - blue, purple, blue-green; are said to recede. WARM COLORS - red, orange, yellow; come forward or pop-out at.
  5. 5. COLOR THEORY TERMINOLOGY VALUE - Lightness or darkness of a color INTENSITY - Vibrancy of a color
  6. 6. LIGHT & DARK THEORY MEDIUM TO DARK COLORS tend to recede, push back, define, shape, or make a feature look smaller. LIGHT COLORS advance, make a feature look larger, or draw attention to a feature. SHINE OR SHIMMER (referring to texture) will make whatever it touches stand out and bring attention to a feature. MATTE will tend to ground or minimize, shape, contour, or pull back a feature.
  7. 7. The Coloring DVDThe Laws of Color
  8. 8. LAWS OF COLOR PRIMARY COLORS Red, Yellow, Blue •  Can not be created by using any other colors •  All other colors are created by mixing primary colors in varying amounts
  9. 9. COLOR MAP •  What is a primary color? •  What are the three primary colors? •  What are secondary colors? •  What are tertiary colors? •  Why is it important as a makeup artist to understand the color map? •  Why is it important to understand complimentary colors? By the end of today’s class you will understand the importance of warm colors, cool colors, and neutral colors
  10. 10. COLOR THEORY ACTIVITY
  11. 11. COLOR CONTRAST Applying makeup at an individuals contrast level according to their personal features and contrast level will achieve the most pleasing result. Each individual can be characterized into three main groups using their features. 1.  Hair 2.  Eyes 3.  Skin
  12. 12. LOW CONTRAST •  Light eyes, light skin, and light hair •  Medium eyes, medium skin, and medium hair •  Dark eyes, dark skin, and dark hair
  13. 13. MEDIUM CONTRAST •  Light and medium values in any combination of skin, eyes, and hair •  Medium and dark values in any combination of skin, eyes, and hair
  14. 14. HIGH CONTRAST •  Light and dark combination in eyes, skin, or hair — no medium
  15. 15. COLOR CONTRAST ACTIVITY
  16. 16. COLOR TEMPERATURE •  Warm colors of the sun have a yellow undertone •  Cool colors of water have a blue undertone •  Neutral colors have equal amounts of warm and cool undertones •  Refer to Color Temperature Handout
  17. 17. COLOR TEMPERATURE Steps to determine an individual s color temperature: •  Two components determine the color temperature of the skin: the wrist and the palm of the hand. See below: •  Check the inside of the wrist for color undertone and observe the vein colors: (Blue vein = cool) (Teal vein = warm) •  Check the palm of the hand and observe the color: (Pink palm = cool) (Red or peach palm = warm) •  When there is a combination of surface color or undertone in the wrist and palm (for example: cool wrist, warm palm), the color temperature is considered neutral.
  18. 18. COLOR TEMPERATURE Hair Temperature •  Cool Hair — Absence of gold or golden highlights, or ash •  Warm Hair — Golden or warm highlights Eye Temperature •  Cool Eyes — Absence of gold tones in blue, green, or brown eyes or a brown eye or dark eye without any color •  Warm Eyes — Golden flecks in the eyes; amber dominates the eye color Neutral temperatures •  If coloring is naturally warm and cool, choose from both warm and cool color hues. •  Four areas of the eye to consider: the base, rim, fleck, and ray of colors
  19. 19. COLOR TEMPERATURE ACTIVITY
  20. 20. TEXTURE IN MAKEUP It is important to understand what texture is in relationship to makeup. Texture is matte, shine, shimmer, light, and dark. Each aspect is important to understand when choosing makeup to enhance or define the face.
  21. 21. TEXTURE IN MAKEUP MATTE •  Absence of glow; absorbs light •  Longer lasting •  Denser coverage •  Works best with smokey eyes •  Oily skin loves matte •  Strategically place on mature skin
  22. 22. TEXTURE IN MAKEUP SHIMMER •  Draws attention to anything it touches •  Mirror reflects light in various directions •  Apply to features you feel good about •  Gives youthful look •  Use on cheekbones, center bottom lip
  23. 23. TEXTURE IN MAKEUP SHINE •  Soft, natural- looking glow without shimmer •  Will refract light back to source •  Semi-matte •  Dewy look, slight glow •  Buff into mature skin
  24. 24. TEXTURE IN MAKEUPDARK•  Absorbs light makes area recede, add depth and intensity•  Use on areas to minimize•  Use to define lips and eyes•  Dark colors give dramatic effect•  Create sultry smoky eyes Bling Bling Blonde Every girl loves platinum. Channel your inner diva with a platinum
  25. 25. TEXTURE IN MAKEUPLIGHT•  Will reflect the light to cause area to appear larger•  Make area pop, draws attention•  Light colors give softer feeling•  Use on center forehead, brow bone, corner eye, above cheekbones, around lips, center chin
  26. 26. TEXTURE IN MAKEUP ACTIVITY
  27. 27. COLOR INTENSITYThe intensity of the colordetermines its impact.•  Dark colors such as green, purple, burgundy, give a hint of seduction•  Pale colors are soft, ethereal, and innocent•  Color wash- thin layer of sheer color•  Neutral colors are safe, brown, beiges, creams, whites and grays
  28. 28. Complementary Colors are best for eyes.
  29. 29. EYE COLOR BLUE EYES •  Orange is the complementary color for blue eyes •  Shadows to use: Gold, warm brown, peach copper, red brown, warm plums, taupe and carmel. •  All neutral colors
  30. 30. EYE COLOR GREEN EYES•  Red is the complimentary color for green eyes. Pure red shadows may make the eyes look tired.•  Shadows to use: Brown based reds, red orange, red violet, copper, rust, pinks, mauves, and purples.•  All of the neutral colors
  31. 31. EYE COLORBROWN EYES•  Brown sits in the middle of the color map and can wear most any color•  Shadows to use: Blues, gray, green, peach, gold, silvers•  Neutral colors
  32. 32. WHERE DO I START? Refer to the Color Map •  Warm colors- yellows,oranges, reds •  Cool colors- blues, greens, violets •  Neutrals- browns, gray, black, beiges Review color selection: •  Determine the skin level: Light/Medium/Dark •  Determine the temperature: Warm/Cool/Neutral •  Determine the eye color: Blue, Green, Brown •  Determine the complementary colors. •  Determine the hair color: Warm/Cool/Neutral •  Choose an eye shadow color based on the complementary colors or contrasting colors. •  Coordinate the cheek and lip color within the color family: Warm/Cool/Neutral
  33. 33. 1.  Understand the basics!2.  Learn the rules!3.  Apply the rules!4.  Expand the rules! HAVE FUN!
  34. 34. REVIEW •  What do dark colors do? •  What light colors do? •  What is color contrast? how do we use this? •  What is color temperature? •  What is texture in makeup? •  What is it important to understand texture in makeup?
  35. 35. Level 2Makeup Color Theory

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