AGENDA • Color Theory • Color Contrast • Color Temperature • Texture in Makeup • Review
COLOR THEORY TERMINOLOGY HUE - Name of color TINT - Made by adding white to a color SHADE - Made by adding black to a color
COLOR THEORY TERMINOLOGY TONE - Temperature of a color (warm/cool/neutral) COOL COLORS - blue, purple, blue-green; are said to recede. WARM COLORS - red, orange, yellow; come forward or pop-out at.
COLOR THEORY TERMINOLOGY VALUE - Lightness or darkness of a color INTENSITY - Vibrancy of a color
LIGHT & DARK THEORY MEDIUM TO DARK COLORS tend to recede, push back, define, shape, or make a feature look smaller. LIGHT COLORS advance, make a feature look larger, or draw attention to a feature. SHINE OR SHIMMER (referring to texture) will make whatever it touches stand out and bring attention to a feature. MATTE will tend to ground or minimize, shape, contour, or pull back a feature.
LAWS OF COLOR PRIMARY COLORS Red, Yellow, Blue • Can not be created by using any other colors • All other colors are created by mixing primary colors in varying amounts
COLOR MAP • What is a primary color? • What are the three primary colors? • What are secondary colors? • What are tertiary colors? • Why is it important as a makeup artist to understand the color map? • Why is it important to understand complimentary colors? By the end of today’s class you will understand the importance of warm colors, cool colors, and neutral colors
COLOR CONTRAST Applying makeup at an individuals contrast level according to their personal features and contrast level will achieve the most pleasing result. Each individual can be characterized into three main groups using their features. 1. Hair 2. Eyes 3. Skin
LOW CONTRAST • Light eyes, light skin, and light hair • Medium eyes, medium skin, and medium hair • Dark eyes, dark skin, and dark hair
MEDIUM CONTRAST • Light and medium values in any combination of skin, eyes, and hair • Medium and dark values in any combination of skin, eyes, and hair
HIGH CONTRAST • Light and dark combination in eyes, skin, or hair — no medium
COLOR TEMPERATURE • Warm colors of the sun have a yellow undertone • Cool colors of water have a blue undertone • Neutral colors have equal amounts of warm and cool undertones • Refer to Color Temperature Handout
COLOR TEMPERATURE Steps to determine an individual s color temperature: • Two components determine the color temperature of the skin: the wrist and the palm of the hand. See below: • Check the inside of the wrist for color undertone and observe the vein colors: (Blue vein = cool) (Teal vein = warm) • Check the palm of the hand and observe the color: (Pink palm = cool) (Red or peach palm = warm) • When there is a combination of surface color or undertone in the wrist and palm (for example: cool wrist, warm palm), the color temperature is considered neutral.
COLOR TEMPERATURE Hair Temperature • Cool Hair — Absence of gold or golden highlights, or ash • Warm Hair — Golden or warm highlights Eye Temperature • Cool Eyes — Absence of gold tones in blue, green, or brown eyes or a brown eye or dark eye without any color • Warm Eyes — Golden flecks in the eyes; amber dominates the eye color Neutral temperatures • If coloring is naturally warm and cool, choose from both warm and cool color hues. • Four areas of the eye to consider: the base, rim, fleck, and ray of colors
TEXTURE IN MAKEUP It is important to understand what texture is in relationship to makeup. Texture is matte, shine, shimmer, light, and dark. Each aspect is important to understand when choosing makeup to enhance or define the face.
TEXTURE IN MAKEUP MATTE • Absence of glow; absorbs light • Longer lasting • Denser coverage • Works best with smokey eyes • Oily skin loves matte • Strategically place on mature skin
TEXTURE IN MAKEUP SHIMMER • Draws attention to anything it touches • Mirror reflects light in various directions • Apply to features you feel good about • Gives youthful look • Use on cheekbones, center bottom lip
TEXTURE IN MAKEUP SHINE • Soft, natural- looking glow without shimmer • Will refract light back to source • Semi-matte • Dewy look, slight glow • Buff into mature skin
TEXTURE IN MAKEUPDARK• Absorbs light makes area recede, add depth and intensity• Use on areas to minimize• Use to define lips and eyes• Dark colors give dramatic effect• Create sultry smoky eyes Bling Bling Blonde Every girl loves platinum. Channel your inner diva with a platinum
TEXTURE IN MAKEUPLIGHT• Will reflect the light to cause area to appear larger• Make area pop, draws attention• Light colors give softer feeling• Use on center forehead, brow bone, corner eye, above cheekbones, around lips, center chin
COLOR INTENSITYThe intensity of the colordetermines its impact.• Dark colors such as green, purple, burgundy, give a hint of seduction• Pale colors are soft, ethereal, and innocent• Color wash- thin layer of sheer color• Neutral colors are safe, brown, beiges, creams, whites and grays
EYE COLOR BLUE EYES • Orange is the complementary color for blue eyes • Shadows to use: Gold, warm brown, peach copper, red brown, warm plums, taupe and carmel. • All neutral colors
EYE COLOR GREEN EYES• Red is the complimentary color for green eyes. Pure red shadows may make the eyes look tired.• Shadows to use: Brown based reds, red orange, red violet, copper, rust, pinks, mauves, and purples.• All of the neutral colors
EYE COLORBROWN EYES• Brown sits in the middle of the color map and can wear most any color• Shadows to use: Blues, gray, green, peach, gold, silvers• Neutral colors
WHERE DO I START? Refer to the Color Map • Warm colors- yellows,oranges, reds • Cool colors- blues, greens, violets • Neutrals- browns, gray, black, beiges Review color selection: • Determine the skin level: Light/Medium/Dark • Determine the temperature: Warm/Cool/Neutral • Determine the eye color: Blue, Green, Brown • Determine the complementary colors. • Determine the hair color: Warm/Cool/Neutral • Choose an eye shadow color based on the complementary colors or contrasting colors. • Coordinate the cheek and lip color within the color family: Warm/Cool/Neutral
1. Understand the basics!2. Learn the rules!3. Apply the rules!4. Expand the rules! HAVE FUN!
REVIEW • What do dark colors do? • What light colors do? • What is color contrast? how do we use this? • What is color temperature? • What is texture in makeup? • What is it important to understand texture in makeup?