MUSE B E A U T Y. P R O become a fan facebook.com/musebeauty.pro
UNDERSTANDINGTHE BRIDALBUSINESSEDUCATOR’S MANUAL
What is your motivation for doing wedding services?
ARTIST SELF ASSESSMENT
MAKEUP KIT
Bridal Kit EssentialsFACE                                              BRUSHES                               BRIDAL SPECIF...
Makeup Kit Organization
Makeup Kit Organization
Makeup Kit Organization
Makeup Kit Organization
Makeup Kit Organization
BREAK
INDUSTRY STATISTICS
The bridal business is arecession resistant industry.
2010 US Wedding Statistics• 2,078,000 weddings• Average cost $24,066• $50,009,148,000 total revenue
HOMEPLAYFIND THE MOST CURRENT BRIDAL   STATISTICS FOR YOUR AREA     • Number of weddings     • Average cost     • Total re...
The Engagement        Most popular engagement month: December         Average engagement length: 16 months                ...
Weddings by Month                                                            January                                      ...
2010 US Wedding Budgets              5%        16%                                                      $10,000           ...
Who Pays for the Wedding?             10%        8%                 30%                                                   ...
Combined Income          9%                        38%                                                  $60,000 - $80,000 ...
Popular Planning Options         Internet Search                                63                  Friend                ...
Type of Wedding                   2%              3% 3%         5%                                                      Tr...
The Wedding         Average number of attendants: 12          Average number of guests: 140             Average age of Bri...
The Wedding    Bride 1st Time Wedding                                      93          Bride 2nd Time +        5  Groom 1s...
Wedding Times16% Morning Bride   53% Afternoon Bride   31% Evening Bride
MARKETING YOURSELF
Getting Started                  • Continued education                  • Network                  • Social networking    ...
Your Professional Network                            • Photographers                            • Bridal Stores           ...
MARKETING ACTIVITY
LUNCH
PRICING
Price Points   The only rule in setting up your fees:   You cannot charge more for your services than your clients believe...
Pricing Structures        Hourly Rate        • Cost of product        • Overhead of your business (cost of doing business)...
THE CONTRACT
The Bridal Contract         Contract may include:         • Name, address, email, phone number         • Wedding coordinat...
Not Working
Working
Working
Arranging Payments       • Collect deposit during consultation (standard is 50%)       • Discuss collection of balance dur...
THE CONSULTATION
There are two parts to the consultation:         Timeline Consultation         Service Consultation
Timeline Consultation         Sample of questions for timeline consultation:         • How many in the Wedding party      ...
The Service Consultation                  • Is your consultation complimentary or fee based?                  • Start to fi...
BREAK
MOCK CONSULTATION
Timeline Example6:00 PM Wedding Scenario with a bride and both mom’s hair & makeup services
Q&A
REVIEW ARTIST SELF ASSESSMENT
MUSE B E A U T Y. P R O become a fan facebook.com/musebeauty.pro
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MUSE Business of Bridal

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MUSE Business of Bridal

  1. 1. MUSE B E A U T Y. P R O become a fan facebook.com/musebeauty.pro
  2. 2. UNDERSTANDINGTHE BRIDALBUSINESSEDUCATOR’S MANUAL
  3. 3. What is your motivation for doing wedding services?
  4. 4. ARTIST SELF ASSESSMENT
  5. 5. MAKEUP KIT
  6. 6. Bridal Kit EssentialsFACE BRUSHES BRIDAL SPECIFICFace Wipes / Makeup Remover Airbrush System Safety PinsMoisturizer Camouflage Brush Lint RollerPrimer Foundation Brush Packets of KleenexFoundations Powder Brush Nail FileConcealers Face Contour Brush Extra MintsPowder Blush Brush Utility ScissorsEYES Natural Filbert Eye Brushes Extra Business CardsEye Shadow Base / Primer Synthetic Filbert Eye Brushes Invoice or Balance Due ReceiptEye Shadows: (matte and shine) Eye Contour Brushes Deep Hydrating Mask (Clarins Beauty Bomb)a variety of light and dark colors Eye Liner Brushes Lip Color SealerPencil Eyeliner: brown, black and cream - white Brow Brush Waterproof Lash Sealer or Waterproof MascaraGel / Liquid Eyeliner: brown and black Mascara Fan Brush Body LotionMascara: black Fan / Blending Brush Tattoo Coverup - WaterproofLashes Lip Brush Kett Fixx Cream FoundationDuo Lash Glue Extra Sets of brushes TOOLSBROWS Blotting Papers Spoolies / Disposable Mascara WandsBrow Pigment Extra disposable items Lash CurlerBrow Gel (q-tips, spoolies, sponges & puffs) Brush CleanerBrow Pencil 1 pair of lashes per person scheduled Makeup Sponges / Beauty Blender Small Digital ClockCHEEKS Tweezers - Slant Tip StrawsBlush: (crème and powder) a variety of colors Eyebrow Scissors / TwissorsHighlighter Colors Pinky Puff / Powder PuffShading Colors Q-tipsBronzer TissueLIPS Face Wipes / Makeup RemoverLip Conditioner / Balm Hand Sanitizer - JaoLipstick: a variety of color including red 99% Isopropyl AlcoholLip Gloss: a variety of color Metal Palette and SpatulaLip Pencils: including red CameraPencil Sharpener Pen & Notepad Business Cards
  7. 7. Makeup Kit Organization
  8. 8. Makeup Kit Organization
  9. 9. Makeup Kit Organization
  10. 10. Makeup Kit Organization
  11. 11. Makeup Kit Organization
  12. 12. BREAK
  13. 13. INDUSTRY STATISTICS
  14. 14. The bridal business is arecession resistant industry.
  15. 15. 2010 US Wedding Statistics• 2,078,000 weddings• Average cost $24,066• $50,009,148,000 total revenue
  16. 16. HOMEPLAYFIND THE MOST CURRENT BRIDAL STATISTICS FOR YOUR AREA • Number of weddings • Average cost • Total revenue www.theweddingreport.com $25 - $99
  17. 17. The Engagement Most popular engagement month: December Average engagement length: 16 months Source: The Wedding Report, Inc.
  18. 18. Weddings by Month January February 3% 7% 1% 5% 1% March 2% 12% April 13% May June July August 17% 16% September October November 10% 13% December Source: The Wedding Report, Inc.
  19. 19. 2010 US Wedding Budgets 5% 16% $10,000 $20,000 $30,000-60,000 58% 21% $60,000 + Average Cost in 2010: $24,007 Source: The Wedding Report, Inc.
  20. 20. Who Pays for the Wedding? 10% 8% 30% Bride & Groom Brideʼs Parents Bride, Groom & Both Parents Both Parents Only 25% Other 27% Source: The Wedding Report, Inc.
  21. 21. Combined Income 9% 38% $60,000 - $80,000 $80,000 - $100,000 $100,000 + 53% Source: The Wedding Report, Inc.
  22. 22. Popular Planning Options Internet Search 63 Friend 59 Family 45 Local Bridal Website 42 Bridal Fair/Event 38 National Bridal Website 33 Local Magazines 31 National Magazines 17 0 17.5 35 52.5 70 Source: The Wedding Report, Inc.
  23. 23. Type of Wedding 2% 3% 3% 5% Traditional 6% Casual Unique 41% Formal 13% Destination Theme Extravagant Other 17% Eco Friendly 10% Source: The Wedding Report, Inc.
  24. 24. The Wedding Average number of attendants: 12 Average number of guests: 140 Average age of Bride: 28 Average age of Groom: 30 Source: The Wedding Report, Inc.
  25. 25. The Wedding Bride 1st Time Wedding 93 Bride 2nd Time + 5 Groom 1st Time Wedding 89 Groom 2nd Time + 10 Destination Wedding 6 Outdoor Weddings 20 Church Weddings 73Hotel/Country Club Location 5 0 25 50 75 100 Source: The Wedding Report, Inc.
  26. 26. Wedding Times16% Morning Bride 53% Afternoon Bride 31% Evening Bride
  27. 27. MARKETING YOURSELF
  28. 28. Getting Started • Continued education • Network • Social networking • Become an assistant • Learn wedding etiquette • Develop a professional make up kit • Research your market • Create a business strategy • Create your brand • Comp your services 3-5 Weddings • Build a portfolio and testimonials (Yelp) • Develop a website
  29. 29. Your Professional Network • Photographers • Bridal Stores • Florists • Friends • Family • Salons • Hairdressers • Spas • Dermatologists • CraigsList • Bridal Wedding Expos • Wedding Planners • Hotel Concierge
  30. 30. MARKETING ACTIVITY
  31. 31. LUNCH
  32. 32. PRICING
  33. 33. Price Points The only rule in setting up your fees: You cannot charge more for your services than your clients believe you are worth. Things to consider when setting up pricing: • What will my market bear? • What are others charging? • How much experience do I have? • Is there anything that sets me apart (airbrushing)?
  34. 34. Pricing Structures Hourly Rate • Cost of product • Overhead of your business (cost of doing business) • Your hourly rate for your talent and time" " • Range $35.00- $600.00 • Time expectations • Ideal for small parties to single brides Charge per Service • Menu of services and prices • Skill, service and rate comparisons in your area • Ideal for small parties to single brides Day Rate • Full day and half day • Portal to portal rates • Simple and easy to give quotes"" • Identify your pace and skill level • Ideal for the seasoned professional • Ideal for large parties • Ideal for weddings that include travel time
  35. 35. THE CONTRACT
  36. 36. The Bridal Contract Contract may include: • Name, address, email, phone number • Wedding coordinator contact • Date, location, time • Consultation fee, deposit and balance • Travel and kit fee if applicable • List of services and timelines • Refund and cancellation policy • Agreement should be signed during consultation
  37. 37. Not Working
  38. 38. Working
  39. 39. Working
  40. 40. Arranging Payments • Collect deposit during consultation (standard is 50%) • Discuss collection of balance during consultation • Arrangement payment exchange day of Wedding
  41. 41. THE CONSULTATION
  42. 42. There are two parts to the consultation: Timeline Consultation Service Consultation
  43. 43. Timeline Consultation Sample of questions for timeline consultation: • How many in the Wedding party • When are you doing photos? • Will photographer take photos of you getting ready? • Who would you like done 1st last? • Are you taking a limousine? • What is the drive time to Wedding location? • Do you want me to stay for reception? • Photos after Ceremony? • Will you want touch ups? • What else?
  44. 44. The Service Consultation • Is your consultation complimentary or fee based? • Start to fill out her information (contract) • Look at her makeup images she likes • Ask all the questions about why she likes the look • Allergies, contacts, needs • Do the service: hair, makeup, airbrushing • Fill out head sheets and face charts • Document with photos/email them to Bride • Recap all details of service and timeline and document with notes
  45. 45. BREAK
  46. 46. MOCK CONSULTATION
  47. 47. Timeline Example6:00 PM Wedding Scenario with a bride and both mom’s hair & makeup services
  48. 48. Q&A
  49. 49. REVIEW ARTIST SELF ASSESSMENT
  50. 50. MUSE B E A U T Y. P R O become a fan facebook.com/musebeauty.pro

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