Moving to the Internet - Steps 1-5

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This preso included the first five tips I gave for schools looking to move online. This is for the presentation I gave at the ASNE Reynolds High School Journalism Institute at Arizona State University in June of 2011.

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Moving to the Internet - Steps 1-5

  1. 1. Publications 2.0
  2. 8. Joomla 2008-2010 Wordpress 2010-current
  3. 9. Give Your Publication An Online Presence Stop Thinking About Doing It Start Today
  4. 10. Everything must revolve around it. This is not an extra appendage. 1 <ul><li>Put an editor in charge </li></ul><ul><li>Offer incentives for students. Writing for the Web shouldn ’t be used as punishment. </li></ul><ul><li>Create positions that revolve around the web </li></ul>
  5. 11. Class Structure newspaper yearbook Writers Designers Photographers Writers Designers Photographers
  6. 12. Class Structure newspaper yearbook Writers Designers Photographers Some Web Video newspaper Writers Designers Photographers Some Web
  7. 13. Class Structure newspaper yearbook digital media Writers Designers Web Video Photographers Some Writers Some Designers Writers Designers
  8. 14. Editor Roles Social Networking Web Editor Beats Digital Media Director Photo Editor Video/ Podcast Editor Publicity EIC Digital Media
  9. 15. Define your purpose. What is your mission? 2 <ul><li>How do each of the student media at the school differ? </li></ul><ul><li>What niche will the Web find itself fitting into? </li></ul>
  10. 16. Develop a sitemap. 3
  11. 17. Get an easy, memorable URL. Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com) 4
  12. 18. <ul><li>Ways of going about it: </li></ul><ul><li>Putting PDFs of your publication online ( issuu.com ) </li></ul><ul><li>Using an application like Dreamweaver </li></ul><ul><li>Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress </li></ul>Choose your platform 5

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