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Moving Online - MIPA Preso

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This is a presentation that on 10 steps to moving online. By Aaron Manfull

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Moving Online - MIPA Preso

  1. 1. Publications 2.0
  2. 2. Aaron Manfull Media Adviser (NBCT, MJE) JEA Digital Media Chair Francis Howell North High School St. Charles, Mo [email_address] twitter.com/manfull www.JEADigitalMedia.org Knight Life Podcast
  3. 8. Joomla 2008-2010 Wordpress 2010-current
  4. 9. Give Your Publication Online An Online Presence Stop Thinking About Doing It Start Today
  5. 10. Everything must revolve around it. This is not an extra appendage. 1 <ul><li>Put an editor in charge </li></ul><ul><li>Offer incentives for students </li></ul><ul><li>Create positions that revolve around the web </li></ul>
  6. 11. Define your purpose. What is your mission? 2 <ul><li>How do each of the student media at the school differ? </li></ul><ul><li>What niche will the Web find itself fitting into? </li></ul>
  7. 12. Develop a sitemap. 3
  8. 13. Get an easy, memorable URL. Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com) 4
  9. 14. <ul><li>Ways of going about it: </li></ul><ul><li>Putting PDFs of your publication online </li></ul><ul><li>Using an application like Dreamweaver </li></ul><ul><li>Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress </li></ul>Choose your platform 5
  10. 15. <ul><li>Books </li></ul><ul><li>Find free tutorial handouts and videos by searching the Web </li></ul><ul><li>Pay for video tutorials from some place like Lynda.com </li></ul><ul><li>Hire someone in your community to come in and train you and your staff </li></ul>Learn all you can about the platform you choose 6
  11. 16. <ul><li>Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports </li></ul><ul><li>Teach editors how to post their own content </li></ul><ul><li>Make Web postings part of the grading criteria – don’t use Web work as punishment </li></ul><ul><li>Plan special coverage for the Web </li></ul>Develop a system for generating frequent updates 7
  12. 17. <ul><li>Start trying to just get a new story and photo up each day </li></ul><ul><li>Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc. </li></ul>Start small and add in small increments 8
  13. 18. <ul><li>Work with existing events first and tie in with the print publication </li></ul><ul><li>Expand to include other, web-only stories </li></ul><ul><li>Coveritlive, Livestream, Ustream, Soundslides, Smugmug, </li></ul><ul><li>Tools such as ‘College Guide’ or ‘Guide for New students’ </li></ul>After you get a solid foundation, look to add bells and whistles 9
  14. 19. <ul><li>Wait to promote widely until a system is in place and working </li></ul><ul><li>E-mail alerts </li></ul><ul><li>Twitter & Facebook </li></ul><ul><li>Cross-promotions between print and Web </li></ul><ul><li>News Web site as in-school home page </li></ul><ul><li>Contests </li></ul>Promote what you do every chance you get 10
  15. 20. Aaron Manfull Media Adviser (NBCT, MJE) JEA Digital Media Chair Francis Howell North High School St. Charles, Mo [email_address] twitter.com/manfull www.JEADigitalMedia.org

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