Moving Online - MIPA Preso


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This is a presentation that on 10 steps to moving online. By Aaron Manfull

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  • As we know, people are online today. Just look at these people. All are online in some form and all of them are so happy. We want to make people happy, don’t we? Ok – that’s not my standard intro but I don’t think I need to sell anyone in this room on the fact that web journalism is here to stay. You have a product that you want people to see. Where are people? On the web. What makes them happy? Stuff on the web. Let’s give them some stuff.
  • Would be remiss if I didn’t give you a little history – a bit to set the stage, but more importantly to tell you where not to start. If there are mistakes to make along the way, I’m sure I have made them all and wthe ones I have missed, my staff has done. So, learn from a little of what’s in my brain.
  • Keys to a Popular Site: Memorable url Lots of pictures Recent – and frequent, updates Engage & Interact the audience
  • Moving Online - MIPA Preso

    1. 1. Publications 2.0
    2. 2. Aaron Manfull Media Adviser (NBCT, MJE) JEA Digital Media Chair Francis Howell North High School St. Charles, Mo [email_address] Knight Life Podcast
    3. 8. Joomla 2008-2010 Wordpress 2010-current
    4. 9. Give Your Publication Online An Online Presence Stop Thinking About Doing It Start Today
    5. 10. Everything must revolve around it. This is not an extra appendage. 1 <ul><li>Put an editor in charge </li></ul><ul><li>Offer incentives for students </li></ul><ul><li>Create positions that revolve around the web </li></ul>
    6. 11. Define your purpose. What is your mission? 2 <ul><li>How do each of the student media at the school differ? </li></ul><ul><li>What niche will the Web find itself fitting into? </li></ul>
    7. 12. Develop a sitemap. 3
    8. 13. Get an easy, memorable URL. Our progression: (considered 4
    9. 14. <ul><li>Ways of going about it: </li></ul><ul><li>Putting PDFs of your publication online </li></ul><ul><li>Using an application like Dreamweaver </li></ul><ul><li>Using a CMS like, Joomla, Drupal or Wordpress </li></ul>Choose your platform 5
    10. 15. <ul><li>Books </li></ul><ul><li>Find free tutorial handouts and videos by searching the Web </li></ul><ul><li>Pay for video tutorials from some place like </li></ul><ul><li>Hire someone in your community to come in and train you and your staff </li></ul>Learn all you can about the platform you choose 6
    11. 16. <ul><li>Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports </li></ul><ul><li>Teach editors how to post their own content </li></ul><ul><li>Make Web postings part of the grading criteria – don’t use Web work as punishment </li></ul><ul><li>Plan special coverage for the Web </li></ul>Develop a system for generating frequent updates 7
    12. 17. <ul><li>Start trying to just get a new story and photo up each day </li></ul><ul><li>Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc. </li></ul>Start small and add in small increments 8
    13. 18. <ul><li>Work with existing events first and tie in with the print publication </li></ul><ul><li>Expand to include other, web-only stories </li></ul><ul><li>Coveritlive, Livestream, Ustream, Soundslides, Smugmug, </li></ul><ul><li>Tools such as ‘College Guide’ or ‘Guide for New students’ </li></ul>After you get a solid foundation, look to add bells and whistles 9
    14. 19. <ul><li>Wait to promote widely until a system is in place and working </li></ul><ul><li>E-mail alerts </li></ul><ul><li>Twitter & Facebook </li></ul><ul><li>Cross-promotions between print and Web </li></ul><ul><li>News Web site as in-school home page </li></ul><ul><li>Contests </li></ul>Promote what you do every chance you get 10
    15. 20. Aaron Manfull Media Adviser (NBCT, MJE) JEA Digital Media Chair Francis Howell North High School St. Charles, Mo [email_address]