Lean pitching

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Some ideas for how you can apply lean startup, customer development and other startup principles to ensure you learn as much as possible from every investor pitch!

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Lean pitching

  1. 1. Lean PitchingReduce waste by applying LS & CustDev principles toyour pitch!Aaron Eden @aaronedenDirector – Gangplank Tucson
  2. 2. Why Lean? Reduce waste Pull vs. push
  3. 3. Pre-Pitch Research Social Media (LinkedIn, AngelList, Twitter)  https://angel.co/curtis-gunn Past investments Blog Individual vs. Group?
  4. 4. Business Model Canvas
  5. 5. Pre-Pitch Questions What is most important for you?  Team, customer, problem, solution, market size?
  6. 6. Elevator Pitch• Short, Simple, Memorable: “What, How, Why.” “Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world.” “Waze is a free, community-based traffic and navigation app.” “Kickstarter is a new way to fund and follow creativity.”Smile. You are pitching to learn & have fun.
  7. 7. Hollywood High Concept Pitch• “It’s Jaws in space!” (Alien)• “A bus with a bomb”• “A serial killer who murders based on the 7 deadly sins” (Se7en)
  8. 8. Document Results • What was surprising? • What did you learn? • What possible directions can you test? • What risks did they identify?
  9. 9. Resources www.businessmodelalchemy.com www.500startups.com www.aaroneden.com
  10. 10. Get Pitching!Aaron Edenhttp://www.aaroneden.com@aaroneden

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