Lean Canvas Drill-In     Aaron Eden     @aaroneden
QUESTIONS / FEEDBACK  FROM HOMEWORK             ©2011 THE S.M.A.R.T. GROUP LLC   ALL RIGHTS RESERVED
Lean Canvas Journey           Problems,   Applying                                   UVP,      Costs &   Tying it allOverv...
Problems   Customers words   Pain level   Why? Why? Why?   How do they handle it without you?
Solutions   One per customer problem   What jobs are they trying to get done?   What are the alternatives?
Channels    Where to market your product?    Where are your customers looking for     solutions?    What happens before...
METRICSYou can’t improve what you don’t measure                          ©2011 THE S.M.A.R.T. GROUP LLC   ALL RIGHTS RESER...
AARRR Pirate metrics funnel        Acquisition         Activation         Retention         Revenue          Referral
1+1=3 Synergysm   Customer + Problem   Problem + Solution   Solution + Channel   Channel + Metrics
Applying to your SMM strategy   Blog content   Status updates   FAQ   Reuse content   Market about the problems, not ...
Lean Canvas Drill-In
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Lean Canvas Drill-In

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This presentation primarily covers how to fill out the problems, solutions and metrics section of the lean canvas. It is intended for use small business owners and helps them build a social media marketing strategy as a result.

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  • A – How do customers find you?A – Do they have a great first experience? Immediate benefit?R – Do they come back? Return customersR – How do you make money?R – Do your customers tell others NPS
  • Combine & test to ensure you’ve got it rightUse these to test how your customers think about it
  • Lean Canvas Drill-In

    1. 1. Lean Canvas Drill-In Aaron Eden @aaroneden
    2. 2. QUESTIONS / FEEDBACK FROM HOMEWORK ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
    3. 3. Lean Canvas Journey Problems, Applying UVP, Costs & Tying it allOverview Channels, to SMM Barriers Revenue together Metrics Strategy
    4. 4. Problems Customers words Pain level Why? Why? Why? How do they handle it without you?
    5. 5. Solutions One per customer problem What jobs are they trying to get done? What are the alternatives?
    6. 6. Channels  Where to market your product?  Where are your customers looking for solutions?  What happens before they become a customer?  How can you integrate into their routines? Channel PhasesAwareness Evaluation Purchase Delivery After Sales
    7. 7. METRICSYou can’t improve what you don’t measure ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
    8. 8. AARRR Pirate metrics funnel Acquisition Activation Retention Revenue Referral
    9. 9. 1+1=3 Synergysm Customer + Problem Problem + Solution Solution + Channel Channel + Metrics
    10. 10. Applying to your SMM strategy Blog content Status updates FAQ Reuse content Market about the problems, not your product  Customers dont care about your solution, they care about their problem.

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