1.
The Rise of Internet
Media
Aaron Cohen
July 12 2013
@aaroncohen
Tuesday, July 16, 13

2.
Imagine with me
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3.
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4.
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5.
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6.
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7.
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8.
2.4bn people on
internet
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9.
In 1995
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10.
30mm
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11.
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12.
40 new people/second
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13.
35% of the world’s
population connected
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14.
Industrial Revolution
1780-1870 for Phase 1
Text
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15.
10 billion devices
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16.
Mary Meeker
Tuesday, July 16, 13

17.
49
New Computing Cycle Characteristics
Reduce Usage Friction Via Better Processing Power + Improved User Interface +
Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices
1MM+ Units
100MM+
Units
10B+
Units???
10MM+ Units
Car Electronics
GPS, ABS, A/V
Mobile
Video
Home
Entertainment
Games
MP3
Wireless Home
Appliances
Cell phone/
PDA
Smartphone
Kindle
Tablet
Computing Growth Drivers Over Time, 1960-2020E
1B+ Units/
Users
1
10
100
1000
10,000
100,000
1,000,000
More than
Just Phones
iPad
Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;
Source: ITU, Mark Lipacis, Morgan Stanley Research.
Minicomputer
PC
Desktop
Internet
Mobile
Internet
Mainframe
1960 1970 1980 1990 2000 2010 2020
Devices/Users(MMinLogScale)
Tuesday, July 16, 13

18.
What is the Internet
Revolution?
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19.
What do people do?
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20.
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21.
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22.
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23.
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24.
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25.
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26.
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27.
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28.
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29.
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30.
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31.
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32.
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33.
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34.
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35.
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36.
Summer of 1995
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37.
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38.
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39.
“The Web is for
Everyone”
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40.
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41.
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42.
Stewart Brand
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43.
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44.
The Syllabus
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45.
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46.
French
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47.
Velvet
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48.
Egyptian
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49.
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50.
Our Revolution
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51.
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52.
Unix Machines
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53.
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54.
Internet accelerates
with
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55.
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56.
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57.
CERN
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58.
Organizing
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59.
Information
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60.
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61.
HTTP
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62.
URL
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63.
HTML
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64.
Browser
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65.
Web Server
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66.
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67.
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68.
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69.
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70.
1990
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71.
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72.
Time Inc.
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73.
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74.
“New” Media
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75.
Meanwhile
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76.
Mark Andressen
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77.
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78.
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79.
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80.
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81.
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82.
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83.
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84.
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85.
Open Source
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86.
Wild Uncertainty
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87.
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88.
Access
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89.
Ease of Use
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90.
Organization
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91.
Safety
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92.
Social
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93.
Comprehensiveness
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94.
Conflict Reigned
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95.
Walled Garden or
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96.
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97.
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98.
Traditional Media
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99.
Advertising
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100.
Subscriptions
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101.
Reach and Frequency
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102.
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103.
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104.
What Show?
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105.
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106.
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107.
Was New Media new?
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108.
How was it different?
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109.
1995
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110.
1997
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111.
2000
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112.
2002
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113.
2004
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114.
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115.
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116.
Yahoo Did the Magic
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117.
Business Model
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118.
1994-2004 was BG
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119.
Before Google
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120.
2004 -Present: Google
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121.
Mel Karmazin
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122.
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123.
Then
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124.
Anger
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125.
“Fucking with the Magic”
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126.
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127.
Google
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128.
was
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129.
so, so
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130.
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131.
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132.
Game
Tuesday, July 16, 13

133.
Set
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134.
Match
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135.
Right?
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136.
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137.
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138.
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139.
AIM
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140.
Forums
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141.
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142.
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143.
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144.
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145.
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146.
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147.
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148.
Text
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149.
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150.
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151.
Tuesday, July 16, 13

152.
49
New Computing Cycle Characteristics
Reduce Usage Friction Via Better Processing Power + Improved User Interface +
Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices
1MM+ Units
100MM+
Units
10B+
Units???
10MM+ Units
Car Electronics
GPS, ABS, A/V
Mobile
Video
Home
Entertainment
Games
MP3
Wireless Home
Appliances
Cell phone/
PDA
Smartphone
Kindle
Tablet
Computing Growth Drivers Over Time, 1960-2020E
1B+ Units/
Users
1
10
100
1000
10,000
100,000
1,000,000
More than
Just Phones
iPad
Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;
Source: ITU, Mark Lipacis, Morgan Stanley Research.
Minicomputer
PC
Desktop
Internet
Mobile
Internet
Mainframe
1960 1970 1980 1990 2000 2010 2020
Devices/Users(MMinLogScale)
Tuesday, July 16, 13

153.
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154.
Tuesday, July 16, 13

155.
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156.
So why Me?
Tuesday, July 16, 13

157.
Witness
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158.
But so WereYou!
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159.
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160.
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161.
Tuesday, July 16, 13

162.
Velvet
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163.
Egyptian
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164.
Turkey
Tuesday, July 16, 13

165.
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166.
Tuesday, July 16, 13

167.
“History isn’t about the
past and settling old
scores -- it’s about
defining who we are.”
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168.
Tuesday, July 16, 13

169.
@aaroncohen
Tuesday, July 16, 13