What kind of media institution might distribute your media product and why?
What kind of media institution
might distribute your media
product and why?
Bauer media are Britain's largest magazine publisher
Started publishing magazines in 1953 with 'Angling times'
Became part of Bauer Media group in 2008. Founded in Hamburg
Manages a portfolio of over 600 magazines with 400 digital
+cover a complete range of magazines such as car magazines, sports and
+For music magazines they distribute, Q is not set to one specific genre and covers a
wide range of different types of music including pop and alternative music.
+Bauer media distribute Mojo which is focused on Indie music. Showing that Bauer
media are not focused on distributing a limited range of ideas and genres of
magazine and are willing to accept new ideas and magazines.
I believe that my magazine would be beneficial for them to distribute as it continues
to open and allows for a wider range of magazines they cover continuing with the
trend they have set.
Time INC are open to a complete range of different magazines from Sports to Health
to media to music.
Publish over a hundred different magazines
+ Only publish a few music related magazines (opportunity to boost sales)
Time Inc or Bauer Media?
I will be using Bauer media to publish my magazine
+They publish much more magazines than Time INC do (attract more
people who read other magazines published by them)
+Britain's largest magazine publisher (working with a more recognisable
+Bauer have more existing knowledge on publishing Music magazines
+Provides less competition for music magazines published by Time (not
as familiar with music magazines less quantity)
I am looking to place my magazine in supermarkets
Supermarkets allow people who just buy food to be appealed to new
magazines they did not specifically look for increasing sales overall
Tesco and ASDA would be good options. I have chosen this as these are
some of the most popular supermarkets there are.
They contain lots of stock for other items and a wide range of products
that they sell. Making my magazine easy for them to place and hold
Supermarkets place magazines near tills this ensures that many people
will see my magazine even if they are not looking for any.
Stores such as WH Smiths would be a good option as they specialize in
selling books and magazines This means my magazine would not be out
To appeal to music fans, Selling magazines at gigs is important as it
appeals to them directly and they are more likely to be interested in
purchasing it rather than someone at a supermarket or book store like
An online subscription is important to people who read magazines on
digital devices such as tablets.
This can be hosted on a website that people can subscribe to the
magazine on. This is important for people looking for my magazine
elsewhere if it is sold out in their local supermarkets.