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5 Strategies for Leading During a Crisis (or any change)

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We can’t tell you how you should react or how your company should behave during a crisis. Every company is different and so is every leader. What’s right for one isn’t right for another.

There’s no one “correct” response

Despite there being no universal way to lead during a crisis, there are strategies you can employ that will allow you to adapt and ignite your leadership style to effectively navigate crises and other situations that involve change.

Here are 5 strategies to help you lead during a crisis.

Published in: Leadership & Management
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5 Strategies for Leading During a Crisis (or any change)

  1. 1. 5 Strategies for Leading During a Crisis (or any change)
  2. 2. There is no universal way to lead during a crisis. But, there are strategies you can employ that will allow you to adapt and ignite your leadership style to effectively navigate crises and other situations that involve change.
  3. 3. Strategy #1: Reconnect with Your Values, Vision, and Purpose To be able to act, you have to know whether or not your actions are in line with both who you are as a leader and what your organization stands for. To inspire others, you first have to inspire yourself. Start by considering why you choose to lead. What is it about leading people that gives your life meaning?
  4. 4. Strategy #2: Reflect Daily and Honestly The best way to reflect is to keep a daily journal. Doing so lets you set aside time away from responding to people and critically evaluate how you are handling the crisis. You can refine your values, catch yourself making biased decisions, and work out what’s really going on. It also allows you to take on different points of view and see how other people would approach the situation, giving you a broader perspective.
  5. 5. Strategy #3: Don’t Wait for Perfection By accepting that your decisions won’t be perfect, you reduce the potential for both frustration and decision paralysis. And, you become less fixated on being correct, making you less likely to keep pursuing a path that isn’t working.
  6. 6. Strategy #4: Communicate Clearly If your words are too complex, you will create confusion. Not everybody will hear the same thing: there will be more than one interpretation of what is going on and what your goals are. Communicating clearly gets everyone on the same page so that everyone can act together in the service of the same goal.
  7. 7. Strategy #5: Empower Other People to Lead You can’t get through a crisis alone. You need the help of others. And, that will require them to lead other people. People can use their skills and the power and resources of the networks and relationships they build—the social capital—to help you and the organization achieve your goals.
  8. 8. Onward As you lead through the crisis, also take into account how your actions are shaping the type of organization you will lead post-crisis. You don’t want to just play defense and protect your organization. You want to also play offense and shape your organization so that it will be poised to lead your category in the new, post-crisis world.
  9. 9. If you want guidance in thinking more deeply about your company’s purpose and vision, our Ultimate Guide to Creating a Company Vision coaches you through the process of creating a purpose and a vision using the best tools we’ve found over nearly two decades. You can download it by clicking here. We hope it helps you gain clarity and become a stronger leader.

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