Research aarkstoreenterprise africa internet & b2c e commerce report 2012


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Research aarkstoreenterprise africa internet & b2c e commerce report 2012

  1. 1. ResearchAarkstoreEnterprise Africa Internet & B2C E-Commerce Report 2012 South Africa and Nigeria with highest Online Shopping Potential in Africa The new ""Africa Internet & B2C E-Commerce Report 2012"" by Hamburg-based secondary market research firm takes a close look at Internet use and B2C E-Commerce development on the African continent. In addition to presenting data on Internet and B2C E-Commerce for the entire continent, facts and figures about 15 individual countries of the African continent are compiled. With more than 40 million users, Nigeria was the African nation with the highest number of Internet users in December 2011, followed by Egypt and Morocco. Meanwhile, Internet penetration was the highest in Morocco with almost 50%. South Africa on the other hand, was the country with the most successful B2C E-Commerce platforms. In 2011, various factors still curbed online retail on the entire continent, such as the low Internet penetration and the focus on cash transactions and personal relationships. Recently, however, mobile payment methods have become increasingly popular, promoting B2C E-Commerce growth in 2012.
  2. 2. Growing B2C E-Commerce revenue in the most importantAfrican markets In South Africa, the share of online shopperson the total number of Internet users has continued to growslowly between 2009 and 2011. In 2011, a clear majority citedlower prices as a decisive factor for making purchases online.Kenya was the fastest growing Internet market in Africa in2011, due to low mobile phone charges and increasingbroadband capacity. The number of Internet users and theirshare on the entire population continuously grew between2010 and 2011 by a low double digit percentage figure. At thesame time, the number of Internet connections and B2C E-Commerce revenue in Morocco grew between 2010 and 2011by almost three quarters. Due to improved Internet access anda growing number of online shops, the number of credit cardsalso increased in 2011. Furthermore, according to forecasts atleast one third of the population in Nigeria is expected to havedirect Internet access by 2013. Although large online retailerssuch as Amazon, eBay and South African online shop Kalaharisell their products there, there are still limitations when itcomes to shipping and payment options.Great potential in other African marketsIn February 2012, almost one quarter of all Internet users inEgypt shopped online or used the Internet to pay their bills.Meanwhile, Algeria with its lower Internet user rate saw onlylittle online retail in early 2012, because cash transactionswere still predominant there, while other payment optionswere hardly available. The increasing number of Internet usersin Uganda is expected to spur the use of services such as
  3. 3. online shopping and online banking in 2012. In Ghana, B2C E-Commerce was curbed by the low Internet penetration rateand a lack of suitable shipping and payment options.According to the ""Africa Internet & B2C E-Commerce Report2012"" by, in 2011, especially in Libya people wereafraid of B2C E-Commerce related scams. Meanwhile, morethan half of all Internet users in Namibia accessed the Internetvia mobile phone, much like in Tanzania. Conclusively, it canbe stated Africa is making slow but steady progress in terms ofInternet usage and B2C E-Commerce.Table of Contents :1. MANAGEMENT SUMMARY2. AFRICA: REGIONALGlobal and African GDP, in USD billion and African Share ofGlobal GDP, in %, 2012f-2030fGDP Growth Rates in Africa and other major Regions andEconomies of the World, in %, 2011-2013fReal GDP Growth and real per Capita GDP Growth, by Region,in %, 2009-2011Top 5 Global Countries and Top 10 African Countries regardingGross Domestic Product (GDP), by global Rank, in USD million,2010Top 10 Countries regarding per Capita GDP, in USD thousand,2011
  4. 4. Top 5 Global Countries and Top 10 African Countries regarding Gross National Income (GNI), by global Rank, in USD million, 2010 Top 5 Global Countries and Top 5 African Countries regarding Household final Consumption Expenditure, by global Rank, in current USD billion and annual Growth, in %, 2010 Economic Trends, 2011/2012 For more information please visit link: Commerce-Report-2012-208183.html Neel Aarkstore Enterprise Phone:08149852585 Europe B2C E-Commerce Report 2012 UK B2C E-Commerce Report 2012 Spain B2C E-Commerce Report 2012
  5. 5. France B2C E-Commerce Report 2012Italy B2C E-Commerce Report 2012Europe Direct Selling Report 2012Global Online Gambling and Betting Report 2012Europe Online Gambling and Betting Report 2012Global Online Payment Methods 2012Europe Online Payment Methods 2012Asia-Pacific Online Payment Methods 2012Top 2000 Global Online Shops 2012Top 1200 Online Shops in Europe 2012Top 350 Online Shops in Asia-Pacific 2012Middle East Internet & B2C E-Commerce Report 2012MENA Internet & B2C E-Commerce Report 2012Africa Internet & B2C E-Commerce Report 2012South Africa Retail, Direct Selling and B2C E-Commerce Report 2012South Africa B2C E-Commerce Report 2012Global Online Gaming Report 2012Europe Online Gaming Report 2012Asia-Pacific Online Gaming Report 2012North America B2C E-Commerce Report 2012USA B2C E-Commerce Report 2012Canada B2C E-Commerce Report 2012Global Online Travel Report 2012
  6. 6. Europe Online Travel Report 2012Global Underwear Market Report 2010Europe B2C E-Commerce Report 2011Japan B2C E-Commerce Report 2011India B2C E-Commerce Report 2011South Korea B2C E-Commerce Report 2011China B2C E-Commerce Report 2011Asia B2C E-Commerce Report 2011BRIC B2C E-Commerce Report 2011Brazil B2C E-Commerce Report 2011Global B2C E-Commerce Players Report 2011Global B2C E-Commerce Trends Report 2011Global B2C E-Commerce Market Report 2011Global B2C E-Commerce Assortments Report 2011Russia Top 50 E-Commerce Players 2011Russia B2C E-Commerce Report 2011Czech Republic B2C E-Commerce Report 2011
  7. 7. Poland B2C E-Commerce Report 2010 Eastern Europe B2C E-Commerce Report 2010 Germany B2C E-Commerce Report 2011 Austria B2C E-Commerce Report 2011 Switzerland B2C E-Commerce Report 2011 Central Europe B2C E-Commerce Report 2011 Global Online Payment Methods 2011More Reports