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Google AdWords <ul><li>Meer verkeer, meer verkoop </li></ul><ul><li>Stijn Vogels </li></ul><ul><li>Hasselt, 20 maart 2009 ...
Stijn Vogels? <ul><li>QueroMedia http://aardling.com </li></ul><ul><li>@aardling op Twitter </li></ul>
 
(PwC/IAB Internet Advertising Revenue Report, 1997-2008 Q1)
(PwC/IAB Internet Advertising Revenue Report, 2000-2008 Q3)
(Overall Ad Server Market Share, 18 dec 2008 )
 
Jargon <ul><li>SEA = Search engine advertising </li></ul><ul><li>CPC = Cost per click </li></ul><ul><li>CPM = Cost per imp...
AdWords: search <ul><li>  </li></ul>
AdWords: search netwerk
AdWords: content <ul><li>  </li></ul>
AdWords: content netwerk <ul><li>  </li></ul>
Voordelen? <ul><ul><li>Naamsbekendheid </li></ul></ul><ul><ul><li>Leads genereren </li></ul></ul><ul><ul><li>Verkopen </li...
 
Structuur <ul><li>Account </li></ul><ul><ul><li>Campagne </li></ul></ul><ul><ul><ul><li>Ad Group </li></ul></ul></ul><ul><...
Instellingen <ul><li>Flexibel! </li></ul><ul><ul><li>Taal </li></ul></ul><ul><ul><li>Geografie </li></ul></ul><ul><ul><li>...
40 talen
Geografie <ul><li>Globaal </li></ul><ul><li>Nationaal </li></ul><ul><li>Regionaal </li></ul><ul><li>Lokaal </li></ul><ul><...
West-Europa
 
 
 
 
Timing <ul><li>  </li></ul>
Toestel <ul><ul><li>Dekstop </li></ul></ul><ul><ul><li>Laptop </li></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li...
 
Keywords <ul><li>Idee? </li></ul><ul><ul><li>namen </li></ul></ul><ul><ul><li>werkwoorden </li></ul></ul><ul><ul><li>combi...
Keywords <ul><li>Broad </li></ul><ul><li>&quot;Phrase&quot; </li></ul><ul><li>[Exact] </li></ul><ul><li>-Negative </li></ul>
Keywords: Broad <ul><li>bvb: computerclub limburg </li></ul><ul><li>> computerclub in limburg </li></ul><ul><li>> limburg ...
Keywords: &quot;Phrase&quot; <ul><li>bvb. &quot;computerclub limburg&quot; </li></ul><ul><li>> beste &quot;computerclub li...
Keywords: [Exact] <ul><li>bvb. [computerclub limburg] </li></ul>
Keywords: -Negative <ul><li>bvb. -oostende </li></ul><ul><li>bvb. -gratis </li></ul><ul><li>&quot;naughty negatives&quot; ...
 
Advertenties <ul><li>Text ad </li></ul><ul><ul><li>titel (25) </li></ul></ul><ul><ul><li>regel 1 (35) </li></ul></ul><ul><...
Tips & Tricks <ul><li>Alles Met Hoofdletter </li></ul><ul><li>Keywords in titel </li></ul><ul><li>Leestekens? Doen! </li><...
Tracking <ul><li>&quot;If you can't measure it, you can't change it.&quot; </li></ul><ul><li>Conversion tracking </li></ul...
 
Meer verkopen <ul><li>Landingspagina's </li></ul><ul><li>Gebruiksvriendelijkheid testen </li></ul><ul><li>Inleven in de kl...
Tools <ul><li>AdWords Editor </li></ul><ul><li>Keyword Tool </li></ul><ul><li>Ad Manager </li></ul><ul><li>Website Optimiz...
AdWords betaald zichzelf <ul><li>€ 1.000 investeren in AdWords </li></ul><ul><li>€ 1 kost per klik > 1000 kliks </li></ul>...
Zelf beginnen? <ul><ul><li>Google account </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Geen minimum prijs ...
 
Fouten! <ul><li>BitMappers </li></ul><ul><li>BitMappers computerclub, mensen  </li></ul><ul><li>met een passie voor comput...
Beter <ul><li>Computerclub in Limburg </li></ul><ul><li>Passie voor computers? Kom nu bij </li></ul><ul><li>de BitMappers ...
Nog fouten <ul><li>Slechte landingspagina </li></ul><ul><li>Slechte timing </li></ul><ul><li>Geen statistieken </li></ul><...
Landingspagina optimaliseren <ul><li>Relevante inhoud </li></ul><ul><li>Duidelijke titel </li></ul><ul><li>Foto, video </l...
Vragen? <ul><li>Zegt u het maar... Niet allemaal tegelijk... </li></ul>
Bedankt <ul><li>[email_address] </li></ul><ul><li>http://www.slideshare.net/aardling http://www.linkedin.com/in/stijnvogel...
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Google AdWords (Nederlands)

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Version 1 of the Google AdWords presentation I gave in Hasselt, Belgium, on March 20th 2009. Expect an improved English version very soon!

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Google AdWords (Nederlands)

  1. 1. Google AdWords <ul><li>Meer verkeer, meer verkoop </li></ul><ul><li>Stijn Vogels </li></ul><ul><li>Hasselt, 20 maart 2009 </li></ul>
  2. 2. Stijn Vogels? <ul><li>QueroMedia http://aardling.com </li></ul><ul><li>@aardling op Twitter </li></ul>
  3. 4. (PwC/IAB Internet Advertising Revenue Report, 1997-2008 Q1)
  4. 5. (PwC/IAB Internet Advertising Revenue Report, 2000-2008 Q3)
  5. 6. (Overall Ad Server Market Share, 18 dec 2008 )
  6. 8. Jargon <ul><li>SEA = Search engine advertising </li></ul><ul><li>CPC = Cost per click </li></ul><ul><li>CPM = Cost per impression </li></ul><ul><li>CTR = Click through rate (doorklikratio) </li></ul><ul><li>clicks / impressies = CTR in % </li></ul><ul><li>Bounce Rate (wegklikratio) </li></ul>
  7. 9. AdWords: search <ul><li>  </li></ul>
  8. 10. AdWords: search netwerk
  9. 11. AdWords: content <ul><li>  </li></ul>
  10. 12. AdWords: content netwerk <ul><li>  </li></ul>
  11. 13. Voordelen? <ul><ul><li>Naamsbekendheid </li></ul></ul><ul><ul><li>Leads genereren </li></ul></ul><ul><ul><li>Verkopen </li></ul></ul><ul><li>Bereik de juiste publiek,  </li></ul><ul><li>op het juiste moment,  </li></ul><ul><li>met de juiste boodschap. </li></ul>
  12. 15. Structuur <ul><li>Account </li></ul><ul><ul><li>Campagne </li></ul></ul><ul><ul><ul><li>Ad Group </li></ul></ul></ul><ul><ul><ul><ul><li>Keyword </li></ul></ul></ul></ul><ul><ul><ul><li>Ad Group </li></ul></ul></ul><ul><ul><ul><ul><li>Keyword </li></ul></ul></ul></ul><ul><ul><li>Campagne </li></ul></ul><ul><ul><ul><li>Ad Group </li></ul></ul></ul><ul><ul><ul><ul><li>Keyword </li></ul></ul></ul></ul><ul><ul><ul><li>Ad Group </li></ul></ul></ul><ul><ul><ul><ul><li>Keyword </li></ul></ul></ul></ul>
  13. 16. Instellingen <ul><li>Flexibel! </li></ul><ul><ul><li>Taal </li></ul></ul><ul><ul><li>Geografie </li></ul></ul><ul><ul><li>Timing </li></ul></ul><ul><ul><li>Toestel </li></ul></ul>
  14. 17. 40 talen
  15. 18. Geografie <ul><li>Globaal </li></ul><ul><li>Nationaal </li></ul><ul><li>Regionaal </li></ul><ul><li>Lokaal </li></ul><ul><li>Custom </li></ul>
  16. 19. West-Europa
  17. 24. Timing <ul><li>  </li></ul>
  18. 25. Toestel <ul><ul><li>Dekstop </li></ul></ul><ul><ul><li>Laptop </li></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>Mobile toestellen </li></ul></ul>
  19. 27. Keywords <ul><li>Idee? </li></ul><ul><ul><li>namen </li></ul></ul><ul><ul><li>werkwoorden </li></ul></ul><ul><ul><li>combinaties </li></ul></ul><ul><ul><li>merken </li></ul></ul><ul><ul><li>url </li></ul></ul><ul><ul><li>relevante personen </li></ul></ul><ul><ul><li>schrijffouten </li></ul></ul><ul><ul><li>(concurrentie) </li></ul></ul>
  20. 28. Keywords <ul><li>Broad </li></ul><ul><li>&quot;Phrase&quot; </li></ul><ul><li>[Exact] </li></ul><ul><li>-Negative </li></ul>
  21. 29. Keywords: Broad <ul><li>bvb: computerclub limburg </li></ul><ul><li>> computerclub in limburg </li></ul><ul><li>> limburg computerclub </li></ul><ul><li>> computerclub nederlands limburg </li></ul>
  22. 30. Keywords: &quot;Phrase&quot; <ul><li>bvb. &quot;computerclub limburg&quot; </li></ul><ul><li>> beste &quot;computerclub limburg&quot; </li></ul><ul><li>> &quot;computerclub limburg&quot; zonder mannen </li></ul>
  23. 31. Keywords: [Exact] <ul><li>bvb. [computerclub limburg] </li></ul>
  24. 32. Keywords: -Negative <ul><li>bvb. -oostende </li></ul><ul><li>bvb. -gratis </li></ul><ul><li>&quot;naughty negatives&quot; </li></ul>
  25. 34. Advertenties <ul><li>Text ad </li></ul><ul><ul><li>titel (25) </li></ul></ul><ul><ul><li>regel 1 (35) </li></ul></ul><ul><ul><li>regel 2 (35) </li></ul></ul><ul><ul><li>display url (35) </li></ul></ul><ul><ul><li>destination url (1024) </li></ul></ul>
  26. 35. Tips & Tricks <ul><li>Alles Met Hoofdletter </li></ul><ul><li>Keywords in titel </li></ul><ul><li>Leestekens? Doen! </li></ul><ul><li>Voordelen benoemen </li></ul><ul><li>Call to action </li></ul><ul><li>{KeyWord:Lorem Ipsum} </li></ul>
  27. 36. Tracking <ul><li>&quot;If you can't measure it, you can't change it.&quot; </li></ul><ul><li>Conversion tracking </li></ul><ul><li>Analytics koppelen </li></ul><ul><li>Voortdurend optimaliseren </li></ul>
  28. 38. Meer verkopen <ul><li>Landingspagina's </li></ul><ul><li>Gebruiksvriendelijkheid testen </li></ul><ul><li>Inleven in de klant </li></ul><ul><li>Kwaliteitsscore (1-10) </li></ul>
  29. 39. Tools <ul><li>AdWords Editor </li></ul><ul><li>Keyword Tool </li></ul><ul><li>Ad Manager </li></ul><ul><li>Website Optimizer </li></ul>
  30. 40. AdWords betaald zichzelf <ul><li>€ 1.000 investeren in AdWords </li></ul><ul><li>€ 1 kost per klik > 1000 kliks </li></ul><ul><li>10% aankopen > 100 aankopen </li></ul><ul><li>Product kost €100 > inkomen van €10.000 </li></ul><ul><li>Winst investeren, ads optimaliseren </li></ul>
  31. 41. Zelf beginnen? <ul><ul><li>Google account </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Geen minimum prijs </li></ul></ul><ul><ul><li>Pauzeren/stoppen kan altijd </li></ul></ul><ul><ul><li>Onbeperkt aantal aanpassingen </li></ul></ul>
  32. 43. Fouten! <ul><li>BitMappers </li></ul><ul><li>BitMappers computerclub, mensen  </li></ul><ul><li>met een passie voor computers. </li></ul><ul><li>www.bitmappers.be </li></ul>
  33. 44. Beter <ul><li>Computerclub in Limburg </li></ul><ul><li>Passie voor computers? Kom nu bij </li></ul><ul><li>de BitMappers Computerclub. </li></ul><ul><li>www.BitMappers.be/welkom </li></ul><ul><li>Computer... .. ....... </li></ul><ul><li>...... .... computer.. ... .. ... </li></ul><ul><li>.. .......... Computer.... </li></ul><ul><li>...................welkom </li></ul>
  34. 45. Nog fouten <ul><li>Slechte landingspagina </li></ul><ul><li>Slechte timing </li></ul><ul><li>Geen statistieken </li></ul><ul><li>Geen negatieven </li></ul>
  35. 46. Landingspagina optimaliseren <ul><li>Relevante inhoud </li></ul><ul><li>Duidelijke titel </li></ul><ul><li>Foto, video </li></ul><ul><li>Vertrouwen wekken: beveiliging, ervaringen </li></ul>
  36. 47. Vragen? <ul><li>Zegt u het maar... Niet allemaal tegelijk... </li></ul>
  37. 48. Bedankt <ul><li>[email_address] </li></ul><ul><li>http://www.slideshare.net/aardling http://www.linkedin.com/in/stijnvogels </li></ul><ul><li>Do you poken? </li></ul>
  • rashmi

    Mar. 28, 2009

Version 1 of the Google AdWords presentation I gave in Hasselt, Belgium, on March 20th 2009. Expect an improved English version very soon!

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