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Design Thinking for Content

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Andrea's half-day LavaCon 2017, Portland, OR, workshop

You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges!
Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.

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Design Thinking for Content

  1. 1. Design Thinking for Content A Half-Day Workshop Andrea L. Ames @aames CEO/Founder & Content Experience Strategist, Idyll Point™ Group LavaCon Portland, Nov 8, 2017 © Idyll Point™ LLC #lavacon
  2. 2. Workshop agenda Design Thinking Exercise context Let’s do this! Wrap-up/Q&A @aames | © Idyll Point™ LLC 2 #lavacon
  3. 3. @aames | © Idyll Point™ LLC 3 Design Thinking #lavacon
  4. 4. Wikipedia says… Design thinking is a methodology not exclusive (sic) for designers, that helps people understand and develop creative ways to solve an (sic) specific issue, generally business oriented. @aames | © Idyll Point™ LLC 4 #lavacon
  5. 5. The secret sauce (IMO) Diversity Cross-functional participation and input; customer input Divergence to ensure that many solutions are initially explored Convergence to narrow down to a single solution “Design thinking encourages divergent thinking toideatemanysolutions(possibleorimpossible) and then uses convergent thinking to prefer and realize the best resolution.” – wikipedia @aames | © Idyll Point™ LLC 5 #lavacon
  6. 6. Not just for “design” Lamoine Comprehensive Planning Committee community meeting IBM integrated content UCSC Extension in Silicon Valley IA & Design course projects Maine Master Gardener metrics framework The list goes on… @aames | © Idyll Point™ LLC 6 #lavacon
  7. 7. What @aames | © Idyll Point™ LLC 7 As-is scenario map Brainstorm/ ideate Prioritize To-be scenario map Low-fi prototype/ storyboard Requirements Roadmapping User test Stanford’s process depiction Some of the methods you can use – the ones I’ve found to be most useful #lavacon Empathy map
  8. 8. Who @aames | © Idyll Point™ LLC 8 Cross-functional Ideally, PM, Marketing, Design, Content, Dev, Support #lavacon
  9. 9. Tools Room with clear, flat walls Flip charts (preferably sticky or use painter’s tape) Sticky notes Markers Colored dots (at least 2 colors) Virtual? Document camera (e.g., Ziggi) Mural.ly Post-it Plus (iOS) @aames | © Idyll Point™ LLC 9 #lavacon
  10. 10. @aames | © Idyll Point™ LLC 10 Empathize-Define Aka “Understand” #lavacon
  11. 11. Empathy map @aames | © Idyll Point™ LLC 11 #lavacon
  12. 12. Empathy map Quick Multiple user dimensions (more than role) Leverage your advocacy role Consider hopes, fears, and challenges @aames | © Idyll Point™ LLC 12 #lavacon
  13. 13. As-is scenario map @aames | © Idyll Point™ LLC 13 #lavacon
  14. 14. As-is scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 14 #lavacon
  15. 15. @aames | © Idyll Point™ LLC 15 Ideate (aka “brainstorm”) #lavacon
  16. 16. Ideation @aames | © Idyll Point™ LLC 16 #lavacon
  17. 17. Ideation Brainstorming Ideas – broad, conceptual, focused on user needs NOT features – discreet, tactical BIG ideas, not small ones @aames | © Idyll Point™ LLC 17 #lavacon
  18. 18. Prioritize @aames | © Idyll Point™ LLC 18 #lavacon
  19. 19. Prioritize Which BIG idea is most important and feasible for the given time frame and project scope? @aames | © Idyll Point™ LLC 19 #lavacon
  20. 20. @aames | © Idyll Point™ LLC 20 Prototype #lavacon
  21. 21. To-be scenario map @aames | © Idyll Point™ LLC 21 #lavacon
  22. 22. To-be scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 22 #lavacon
  23. 23. Story-boardf @aames | © Idyll Point™ LLC 23 #lavacon
  24. 24. Story-boarding Create a seamless, comic-book like story Beginning, middle, end Focus on the user NOT on screens Be ready to tell your story to someone else @aames | © Idyll Point™ LLC 24 #lavacon
  25. 25. Resources IBM Design Thinking Stanford University Institute of Design @aames | © Idyll Point™ LLC 25 #lavacon
  26. 26. @aames | © Idyll Point™ LLC 26 #lavacon
  27. 27. Questions @aames | © Idyll Point™ LLC 27 #lavacon
  28. 28. Andrea L. Ames Keynote speaker, author CEO/Founder & Content Experience Strategist Idyll Point™ Group Program Chair & Instructor, Technical Writing & Communication UCSC Extension in Silicon Valley 2016 MindTouch Top 25 Content Strategy Influencer STC Fellow & past president ACM Distinguished Engineer @aames | © Idyll Point™ LLC 28 #lavacon

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