the fitness consumer - presentation highlighting key findings in proprietary study conducted by gfk custom research for zoom media & marketing in early 2012
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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The fitness consumer pres hi res
1. THE
FITNESS CONSUMER ™
Presented to: Name
Presented by: Name
Presented on: May 7, 2012 FINAL VERSION
zoommedia.com
2. Generation Y
Millennials Generation X
Gen
BABY BOOMERS
The Fitness Wired
Net Consumer
Generation Z
Generation
Generation WiFi Echo
Always-On Generation Boomers
Alpha Moms
Generation Next
3. 20% US Adults
Source: GfK MRI, Fall 2011, penetration of fitness consumers based on membership to a gym/fitness club.
Population based on U.S. Census Bureau figures for Total Adults 18+, 2010 release.
4. Fitness Consumer Spend
Index 131
24%
Total US Discretionary Spending
Versus Non-fitness Consumers
$1.1 Trillion
Source: GfK MRI, Fall 2011, Based on total and average expenditures across all discretionary spend categories available in MRI.
23. Experienced shoppers
Index 119
Avid Consumers
I think shopping is ` I like to shop around
a great way to relax before buying
Index 131 Index 118
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95%
Confidence Level. Online methodology is representative of the total US population. Index based
on health club members vs. non-health club members surveyed.
23
Source- GfK MRI, Fall 2011, penetration of fitness consumers. Population based on U.S. Census Bureau figures for Total Adults 18+, 2010 release.
Source: GfK MRI, Fall 2011, Based on total & average expenditures across all discretionary spend categories available in MRI.
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Joa – I rearranged the images and made the copy automatically animate in, but I think it still doesn’t look right. It doesn’t seem as dramatic I think it’s the moving gif image, it’s not smooth, and the bling makes it too animated. I do like the idea that the copy animates out of the globe. I don’t know how I made it do that but it works!What about this idea – start with map of US and have the point animate