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BOP Learning Lab
Denmark June 17
Market understanding
The Danish BOP
Learning Lab
BOP Learning Lab
Denmark June 17
The Danish Learning Lab
2	
  
	
  
	
  
How	
  many	
  Fmes	
  
do	
  people	
  in	
  
Gh...
BOP Learning Lab
Denmark June 17
3
3
BOP Learning Lab
Denmark June 17
4
VALUE COMPAS VALUE FOG
VS
Market creation vs. entry
BOP Learning Lab
Denmark June 17
Market Creation Toolbox
The	
  guide	
  ”Market	
  CreaFon	
  
Toolbox”	
  presents	
  di...
BOP Learning Lab
Denmark June 17
6Value proposition
BOP Learning Lab
Denmark June 17
Ahead of the curve 7
BOP Learning Lab
Denmark June 17
Partnering
BOP Learning Lab
Denmark June 17
Grundfos Lifelink
BOP Learning Lab
Denmark June 17
10
BOP Learning Lab
Denmark June 17
Innovative
Technology
Professional
Service & Support
Multi-Stakeholder
Partnerships
New
B...
BOP Learning Lab
Denmark June 17
	
  
•  Understand	
  socio-­‐cultural	
  context	
  
•  User	
  interface	
  &	
  pracFc...
BOP Learning Lab
Denmark June 17
	
  
• Communi<es	
  are	
  willing	
  to	
  pay	
  for	
  water.	
  	
  
• Average	
  wa...
BOP Learning Lab
Denmark June 17
•  Adjustment	
  of	
  business	
  model	
  
from	
  community	
  loan	
  to	
  donor	
  ...
BOP Learning Lab
Denmark June 17
BOP Learning Lab
Denmark June 17
Thank	
  you!	
  	
  	
  
saba@di.dk	
  
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Sara Ballan - Danish BOP Learning Lab

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Aalto Global Impact organized together with the New Global an event called Co-creating Business Ecosystems in Emerging Markets on 17th of June. The event was hosted by Fortum.

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Sara Ballan - Danish BOP Learning Lab

  1. 1. BOP Learning Lab Denmark June 17 Market understanding The Danish BOP Learning Lab
  2. 2. BOP Learning Lab Denmark June 17 The Danish Learning Lab 2       How  many  Fmes   do  people  in   Ghana  shower   per  week?  What   do  people  pay   per  shower?           What  is  it  like  being  a   cancer  pa<ent  in  East   Africa?  And  how  can   we  cater  for  their   needs  with  affordable   solu<ons?     What  does  250   days  of  fas<ng   mean  for  the   percep<on  of   milk  in  Ethiopia?     What  is  bicycle   culture  like  in   different  parts  of   Mozambique?  And   how  should  markeFng   be  adjusted   accordingly?     •  Launched  in  2007   •  Targets  companies  that  are  interested  in  conduc<ng  business  at  the  base  of  the  pyramid.     •  The  Learning  Lab  cooperates  with  a  range  of  na<onal  and  interna<onal  stakeholders  including  NGOs,  academia  and   government  representa<ves.      
  3. 3. BOP Learning Lab Denmark June 17 3 3
  4. 4. BOP Learning Lab Denmark June 17 4 VALUE COMPAS VALUE FOG VS Market creation vs. entry
  5. 5. BOP Learning Lab Denmark June 17 Market Creation Toolbox The  guide  ”Market  CreaFon   Toolbox”  presents  different  hands   on  methods  for  exploring low income markets.
  6. 6. BOP Learning Lab Denmark June 17 6Value proposition
  7. 7. BOP Learning Lab Denmark June 17 Ahead of the curve 7
  8. 8. BOP Learning Lab Denmark June 17 Partnering
  9. 9. BOP Learning Lab Denmark June 17 Grundfos Lifelink
  10. 10. BOP Learning Lab Denmark June 17 10
  11. 11. BOP Learning Lab Denmark June 17 Innovative Technology Professional Service & Support Multi-Stakeholder Partnerships New Business Models Reliable  &   Sustainable   Water  Supply  
  12. 12. BOP Learning Lab Denmark June 17   •  Understand  socio-­‐cultural  context   •  User  interface  &  pracFce   •  Pricing  of  water     •  Water  consumpFon  paerns     •  Revenue  &  business  models   •  Baseline  studies  
  13. 13. BOP Learning Lab Denmark June 17   • Communi<es  are  willing  to  pay  for  water.     • Average  water  consump<on:  4,5  L/capita/day  from  Lifelink   system   • Water  consump<on  varies  significantly  across  seasons  –  up  to   75%  of  community  using  a  total  of    14  m3  per  day  in  dry  season   and  15%  of  community  using  0,5  m3  per  day  in  rainy  season   • Barriers  to  water  consump<on:  Distance  to  water  point,   awareness  of  safe  water  and  health,  connecFvity  issues  with   mobile  payment,  availability  of  water  keys,  other  water  sources   • Enablers  for  water  consump<on:  Social  markeFng  on  health   benefits  and  status,  employment  of  ‘pump  aendant’,    acFve   and  strong  local  water  comiee  
  14. 14. BOP Learning Lab Denmark June 17 •  Adjustment  of  business  model   from  community  loan  to  donor   funding   •  Inputs  for  new  product   development  –  security,   distribuFon,  taps   •  Community  consultants  needed  
  15. 15. BOP Learning Lab Denmark June 17
  16. 16. BOP Learning Lab Denmark June 17 Thank  you!       saba@di.dk  

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