Signalfrom theStreamHow social technologies are changingbusiness.Eugenie van Wiechenhttp://nl.linkedin.com/in/eugenievanwi...
Sanoma Uitgevers                                                         LinkedIn EMEA                                   E...
1. What just happened?2. Relevancy: Signal from the Stream3. Implications for businesses                                 3
Web Pages Indexed  3,000X                        (In MM)                    4
Wave 1: Portals                  5
6
7
Wave 3: Social Networks                          8
35 hours of video / minute200m blogs140m tweets / day1B content shares / day1+ new member every second
The Signal from the Stream
Platform        Connections          Killer App                                          Status,                  Friends,...
Three Dimensions of Relevancy1. Critical Mass2. Context3. Data
Critical Mass: Network Effect   Member                        Size of   Growth                        Network    Value of ...
Context                  Personal          Professional       Family
Nico’s professional profile     How You’re Connected                                       shows the relationship         ...
Nico, different context           No restrictions on             Profile photo                content             Informat...
Data       17
Implications for businesses
Four major business opportunitiesBranding          Comment• Social Media is voor elke organisatie belangrijk of je er nu w...
1   Branding
Organizational branding – B2B context
Organizational branding – B2C context
2   Generating New Business
Your people make your brand relevant to your customers                              Authenticity:                         ...
And your customers to other customers
3   Gathering knowledge
Effective decision making            What are you doing that is working or innovative to            create new customers o...
Opportunities for innovation outside your company
4   Developing careers
Career development
theconnor Cisco just offered mea job! Now I have to weigh theutility of a fatty paycheck againstthe daily commute to San J...
timmylevad @theconnor Who isthe hiring manager? I’m sure theywill love to know you’ll hate thework. We here at Cisco are v...
The OpportunityLeverage your own personal and authentic   brandBuild relationships with prospects as individualscreate you...
Linked In Eugenie Van Wiechen Jobmarketing Update 2011
Linked In Eugenie Van Wiechen Jobmarketing Update 2011
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Linked In Eugenie Van Wiechen Jobmarketing Update 2011

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Linked In Eugenie Van Wiechen Jobmarketing Update 2011

  1. 1. Signalfrom theStreamHow social technologies are changingbusiness.Eugenie van Wiechenhttp://nl.linkedin.com/in/eugenievanwiechen
  2. 2. Sanoma Uitgevers LinkedIn EMEA Eugenie van WiechenMcKinsey LinkedIn Global Marktplaats/eBay
  3. 3. 1. What just happened?2. Relevancy: Signal from the Stream3. Implications for businesses 3
  4. 4. Web Pages Indexed 3,000X (In MM) 4
  5. 5. Wave 1: Portals 5
  6. 6. 6
  7. 7. 7
  8. 8. Wave 3: Social Networks 8
  9. 9. 35 hours of video / minute200m blogs140m tweets / day1B content shares / day1+ new member every second
  10. 10. The Signal from the Stream
  11. 11. Platform Connections Killer App Status, Friends, Family & Social Utility Social Gaming & Colleagues Photo Sharing Public Fans & Real timeCommunications Followers Micro-blogging Professional Colleagues & Professional Identity, Business Network Connections & Contacts Insights
  12. 12. Three Dimensions of Relevancy1. Critical Mass2. Context3. Data
  13. 13. Critical Mass: Network Effect Member Size of Growth Network Value of Information Information Collected
  14. 14. Context Personal Professional Family
  15. 15. Nico’s professional profile How You’re Connected shows the relationship within LinkedIn’s network Snapshot of Nico’s current and past Help Nico improve his occupation and profile education 3 people have recommended Nico See Nico’s activity Summary of Nico’s professional background and competencies Detailed career experienceLinkedIn Proprietary & Confidential
  16. 16. Nico, different context No restrictions on Profile photo content Information is personal / social Profile page has photos, friends, informal messaging Some content is Posts may include video, generated by others audio, and commentary that and may be may be appropriate for inappropriate for a social sharing but could hurt work environment one’s reputation as a professional Presentation, font Arial, size 8, color grey Date/Time, font Arial size, 8 color grey | 16LinkedIn Proprietary & Confidential
  17. 17. Data 17
  18. 18. Implications for businesses
  19. 19. Four major business opportunitiesBranding Comment• Social Media is voor elke organisatie belangrijk of je er nu wel of niet mee werkt, het imago van een organisatie kan razendsnel veranderen (in positieve en negatieve zin) door berichten verspreid op het internet. .. Onderschat de kracht van social media niet! Comment • Als het juist ingezet wordt zeer relevant. Het kan het imago van je bedrijf ontzettend ondersteunen. Comment • Heb zelf ervaring met uitnodigen via traditionele mailing en via Social media. LaatsteGenerating New werkte veel beter, als je mensen uit eigen netwerk aanboort voelt natuurlijk veel persoonlijkerBusiness en warme leads generen een betere response. Not rocket science ... Comment • B2B gaat bij uitstek om vertrouwen en bij voorkeur om persoonlijke relatie. Social media maakt meer dan ooit de dialoog mogelijk en dus ook de kans op onderling vertrouwen. Comment • Social Media is volop in beweging en wordt volop toegepast - blijkt zelfs eenGathering uitstekend middel om een revolte te mobiliseren. Laten we vooral niet voorbij gaan aan hetKnowledge belang van kennisdeling Comment • Social Media heeft een prominente plek binnen de wereld van recruitment weten teDeveloping your veroveren. Werving en selectie is meer dan ooit een vakgebied waarbij de focus ligt op actieve,career lange termijn betrokkenheid van Recruiters bij kandidaten en opdrachtgevers waarbij Social Media een onmisbaar medium is.
  20. 20. 1 Branding
  21. 21. Organizational branding – B2B context
  22. 22. Organizational branding – B2C context
  23. 23. 2 Generating New Business
  24. 24. Your people make your brand relevant to your customers Authenticity: 1.Who recommends this person? 2.How am I connected to them?
  25. 25. And your customers to other customers
  26. 26. 3 Gathering knowledge
  27. 27. Effective decision making What are you doing that is working or innovative to create new customers or clients? Belonging to business network groups were used to find you, and then use those Find and which search terms is the real referral generator .. Putting them on my talkscast show gives them a friendly paltform to share knowledge.. and we up our “Google” at the same time!
  28. 28. Opportunities for innovation outside your company
  29. 29. 4 Developing careers
  30. 30. Career development
  31. 31. theconnor Cisco just offered mea job! Now I have to weigh theutility of a fatty paycheck againstthe daily commute to San Joseand hating the work.About 2 minutes ago from the web
  32. 32. timmylevad @theconnor Who isthe hiring manager? I’m sure theywill love to know you’ll hate thework. We here at Cisco are versedin the web.About 1 minute ago from the web
  33. 33. The OpportunityLeverage your own personal and authentic brandBuild relationships with prospects as individualscreate your own communitiesHelp your company ‘own the space’

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