Multi Channel AdView (MCA) is a solution that measures the effectiveness of display advertising campaigns through view-through and post-view analysis in Google Analytics. It makes ad view data available in GA reports without requiring a GA Premium license. MCA can measure how branding ad views impact goals and transactions. It uses a dedicated tracking code to track ad views separately from other site traffic and respects user privacy.

1. A data company
Multi Ch
hannel AdView (MCA)
View-Thru and Po
Post-View analysis for branding purposes
Until now Google Analytics (GA) was only capable to measure the traffic by clicks to
) y
your site or service but not your c r campaign’s adviews. From now, it’s possib - as we
ble
pushed the limits of GA.
MCA is a uniquely developed solutio by Allstars Analitika Ltd. (AALL) that fixes a problem
tion s
that has existed since the first bann ad appeared on a website. It’s a cost-effecti solution
ner ctive
for measuring the results of display advertising campaigns (also called View-Thru or Post-
y ru
View analysis). We offer MCA as a product combined with our consulting and repo
s porting
services.
The Product
x Makes branding adview da available in Google Analytics, specifically in the
ata lly
Multi Channel Funnels repor
ort.
x Adviews of your branding cacampaign can be measured by effectiveness according
ac
to the usual GA Goals or T Transactions.
x Runs on regular Google Ana nalytics, unlike DoubleClick’s similar view-throug
ugh
conversion tracking feature, so no GA Premium licence is required.
e,
Use Cases:
x There are a host of use case for online branding campaign optimizatio we are
ses ion
still to explore including
o Qualifying the traffic from low-clickthrough-rate branding campaigns.
ic ns.
o Determining if users who saw your and which branding creatives are more
s ar
likely to click on your organic search results.
ur
o Gauging the impact o sponsored articles or sections that don’t contain
t of t co
clickable links.
o Discover the overlap between campaigns.
p
The Technology
x We use our own and uniqu uely enhanced tracking code, hosted on high h
performance cloud servers.
x This tracking code employs its own cookie sets.
s
x High data quality is ensure as we silo our data tracking from any noise through the
red, se t
dedicated tracking code.
x The tracking code deploym ment is simple - just insert it next to the ban
nners and
on the destination site. On the tracking code is inserted, no further mo
nce odifications
are required. Just start your campaigns.
r
x Every Google Analytics fun unctionality remains available (Custom Variab bles,
eCommerce, Sampling Rate Intelligence Reports, Export API, Real-time tracking and
te, tr
reports etc.)
x No PIIs (Personal Identifiabl Information) passed through the system. We respect
ble e
the users’ privacy.
The Team
x The team consists of data en enthusiast developers and management with an average
of 10 years experience in the industry
x We are specialized in tailor m
r made measurement solutions.
x Contact: www.aall.hu | Zoltá Bánóczy, Principal Consultant: b@aall.hu |
ltán
+36703865111