ANDREW
S
Aakash Kulkarni
Devarsh Shah
Raunak Tandon
Sayali Joshi
Utsav Agarwal
AGENDA
Introduction
 R& D – Learnings
 Marketing – Learnings
 Production – Learnings
 Finance – Learnings
 HR and TQM...
INTRODUCTION


Andrews !!!!
R& D LEARNINGS
R & D – LEARNINGS
R & D is the backbone of the company and
must be handled carefully.
 Calculate the time and note the po...
LEARNING 1 : NEVER DO A REVERSE R & D


Round 1 
Reverse R &
D for Acer
(Low
Segment) and
revised in
round 5.
LEARNING 2: DOMINO EFFECT !!!
2014

2015
OTHER LEARNINGS
Do not spill over R & D to next year.
 Never easy to come back so be careful.
 Look at what your competi...
MARKETING LEARNINGS
LEARNING 1: UNDERSTANDING CUSTOMER
SURVEY
Round 7

Inventory: 473

Inventory: 195
LEARNING 2: POOR DEMAND FORECAST
Round 2

Round 7
LEARNING 3: MARKETING BUDGETS
Round 6
PRODUCTION LEARNINGS
LEARNING NO 1


Not reducing capacity in the initial rounds

Round 0

Round 3
LEARNING NO 2


Not doing automation as soon as possible

Round 2

Spent 43.2 million on
LEARNING NO 3


Automation was done on the entire capacity
without reducing to the ideal capacity
Sunk cost

Round 3


Selling all automated capacity in the
traditional segment in Round 4
LEARNING NO 4


Selling capacity in Low and High segment in
Round 5
LEARNING NO 5


Buying capacity in Low and Traditional
segment with as much automation possible
in Round 6
LEARNING NO 6


Sold capacity in Traditional and Low segment
in Round 8
FINANCE LEARNINGS
LEARNING 1


Not considering the date of retirement of loan
 Retirement

of LTL of 6.950 million : overlooked
the fact t...
LONG TERM LOAN
EMERGENCY LOAN
LEARNING 2
Finance drove the decisions of other
departments.
For, E.g.:
•

Affected the sales and promotion budget in the
...
ROUND 2 LOW END SEGMENT
LEARNING 3: CONTRIBUTION MARGIN
Year
0
Andrew
s
28.3

1

2

3

4

5

6

7

8

30.8

32.1

30.9

32.0

27.5

26.9

19.7

28...
CONTRIBUTION MARGIN AS COMPARED TO THE
INDUSTRY
Year

Andrews

Industry Average

0

28.3%

28.3%

1

30.8%

29.9%

2

32.1...
Capstone presentation
Capstone presentation
Capstone presentation
Capstone presentation
Capstone presentation
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Capstone presentation

  1. 1. ANDREW S Aakash Kulkarni Devarsh Shah Raunak Tandon Sayali Joshi Utsav Agarwal
  2. 2. AGENDA Introduction  R& D – Learnings  Marketing – Learnings  Production – Learnings  Finance – Learnings  HR and TQM – Learnings  Conclusion 
  3. 3. INTRODUCTION  Andrews !!!!
  4. 4. R& D LEARNINGS
  5. 5. R & D – LEARNINGS R & D is the backbone of the company and must be handled carefully.  Calculate the time and note the position you would like to be in and move towards it. 
  6. 6. LEARNING 1 : NEVER DO A REVERSE R & D  Round 1  Reverse R & D for Acer (Low Segment) and revised in round 5.
  7. 7. LEARNING 2: DOMINO EFFECT !!! 2014 2015
  8. 8. OTHER LEARNINGS Do not spill over R & D to next year.  Never easy to come back so be careful.  Look at what your competitors are doing.  Introduce new product early in the market.  R & D a product which the market wants!!! 
  9. 9. MARKETING LEARNINGS
  10. 10. LEARNING 1: UNDERSTANDING CUSTOMER SURVEY Round 7 Inventory: 473 Inventory: 195
  11. 11. LEARNING 2: POOR DEMAND FORECAST Round 2 Round 7
  12. 12. LEARNING 3: MARKETING BUDGETS Round 6
  13. 13. PRODUCTION LEARNINGS
  14. 14. LEARNING NO 1  Not reducing capacity in the initial rounds Round 0 Round 3
  15. 15. LEARNING NO 2  Not doing automation as soon as possible Round 2 Spent 43.2 million on
  16. 16. LEARNING NO 3  Automation was done on the entire capacity without reducing to the ideal capacity Sunk cost Round 3
  17. 17.  Selling all automated capacity in the traditional segment in Round 4
  18. 18. LEARNING NO 4  Selling capacity in Low and High segment in Round 5
  19. 19. LEARNING NO 5  Buying capacity in Low and Traditional segment with as much automation possible in Round 6
  20. 20. LEARNING NO 6  Sold capacity in Traditional and Low segment in Round 8
  21. 21. FINANCE LEARNINGS
  22. 22. LEARNING 1  Not considering the date of retirement of loan  Retirement of LTL of 6.950 million : overlooked the fact that the repayment was due. Thus, cash reserves were affected.  Emergency loan.
  23. 23. LONG TERM LOAN
  24. 24. EMERGENCY LOAN
  25. 25. LEARNING 2 Finance drove the decisions of other departments. For, E.g.: • Affected the sales and promotion budget in the initial stages which had a long term impact on customer survey score. (round 2 low end segment pic) •
  26. 26. ROUND 2 LOW END SEGMENT
  27. 27. LEARNING 3: CONTRIBUTION MARGIN Year 0 Andrew s 28.3 1 2 3 4 5 6 7 8 30.8 32.1 30.9 32.0 27.5 26.9 19.7 28.9 7 8 Trend of contribution margin 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 0 1 2 3 4 5 6
  28. 28. CONTRIBUTION MARGIN AS COMPARED TO THE INDUSTRY Year Andrews Industry Average 0 28.3% 28.3% 1 30.8% 29.9% 2 32.1% 32.3% 3 30.9% 37.7% 4 32.0% 43.9% 5 27.5% 39.1% 6 26.9% 37.0% 7 19.7% 34.7% 8 28.9% 38.8% Average 32.14% 40.20% Deviation 8.07%

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