Research methodology


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Research methodology

  1. 1. Aakash ShawBBM 2nd year1214111101
  2. 2. What is Research ? An art of scientific investigation• Scientific and systematic search for relevant informationon a specific topic•Process of arriving at dependable solutions to problemsthrough the planned and systematic collection, analysisand interpretation of dataA systematized effort to gain new knowledge… A movement from the unknown tothe known• Search for (new) knowledge/ facts through objective,systematic and scientific method of finding solution to aproblem•Not synonymous with commonsense.It is not about a pre-conceived idea but to discover something new.
  3. 3. What isMethodology ?A Methodology is usually a guideline system forsolving a problem, with specific components such asphases, tasks, methods, techniques and tools.•The analysis of the principles of methods, rules,and postulates employed by a discipline•The systematic study of methods that are, can be,or have been applied within a discipline•The study or description of methods
  4. 4. Research Methodology•A science of studying how research is donescientifically•A way to systematically solve the problem bylogically adopting various steps•It helps to understand not only the products ofscientific inquiry but the process itself•It tends to describe and analyze methods, throwlight on their limitations and resources, clarifytheir preassumptions andconsequences,formulate hypothesis.•It helps to reach a specific conclusion•Characteristics of a good research : systematic specific
  5. 5. Objectives of ResearchMethodology•Give credibility to a claim or belief & to solve a problem• Show the source of data mining in order to prove thedepth, extent and validity of research• Leads to discovery and inventions; most scientificdiscoveries happened through this pattern• Give the readers an idea on what devises are good for aparticular data• Helps to create awareness of special needs of researchprocess•Facilitates reference and information service
  6. 6. Approaches toRM Quantative approach Involves the generation of data in quantative form which can be subjected to rigorous quantative analysis in a formal and rigid fashion Types of Quantative approach •Inferential approach •Experimental approach •Simulation approach
  7. 7. Inferential approach•The purpose of this approach is to form a database from which to infercharacteristics or relationships of population.•e.g. survey report of a sample of population its characteristics isstudied,and it is determined that the entire population has the samecharacteristicsExperimental approach•This approach has much greater controller over the researchenvironment and in this case some variables are manipulate to observetheir effect on the results•e.g.companies using different methods to enhance the management ofthe organizationSimulation approach•This approach involves the construction of an artificial environmentwithin which relevant information and data can be generated. Thishelps in studying the dynamic behaviour of a system under controlledconditions.
  8. 8. Qualitative approach•Qualitative research is concerned withsubjective assessment ofattitudes,opinions and behaviour•Research in such situation is a function ofresearcher’s insights and impressions•The results generated from this approachare non-quantative and not subjected torigourous analysis