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Social Media Marketing Basics - A quick Overview


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Social Media Marketing Basics. This slide gives the quick overview of Social Media Marketing.

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Social Media Marketing Basics - A quick Overview

  1. 1. Social Media Basics - Aakar(@aakarpost)
  2. 2. “Social media is like teen sex. Everyone wants to do it. Noone actually knows how. When finally done, there is surpriseits not better” – Avinash Kaushik, Digital Marketing .Evangelist, Google
  3. 3. What is Social Media?
  4. 4. Social Media is an Online tool...Conversation, Sharing, Interaction...
  5. 5. Wikipedia - Social media is a use of web-based and mobiletechnologies to turn communication into an interactivedialogue.
  6. 6. Social Media is an umbrella term that define the variousactivities that integrate technology, social interaction, andthe construction of words, pictures, videos & audio.
  7. 7. Social Media Channels
  8. 8. Social Media Marketing
  9. 9. Flow of InformationBefore Now
  10. 10. What is the Real Change?
  11. 11. Wikipedia - Social media marketing refers to the process ofgaining attention/traffic through social networks.
  12. 12. Why should you care about Social Media?Increase Brand Awareness/Buzz Increase Brand Trust/Reputation Increase Brand Loyalty Drive more traffic/Brand Promotion Facilitate the customer support
  13. 13. Why should you care about Social Media?Increase Customer Satisfaction/ Interaction/Engagement Understanding the user behavior Sell services/products Reduce marketing budget Generate more leads
  14. 14. Why should you care about Social Media? R&D Find Brand Evangelists Word of Mouth Competitor Analysis SEO/Inbound Marketing
  15. 15. ProcessMonitorEngageInfluenceAnalyze
  16. 16. Social Media Activity Business Impact Fans Trust/Reputation Followers Brand Awareness/Buzz Likes Engagement Shares Measurement Lead Generation ReTweets Customer Support Comments SEO Embeds Word of Mouth RSS Feeds Thought Leader
  17. 17. Be ActiveBe Interesting Be Humble Be Honest Strategy
  18. 18. On your mark Get set Go!Images via: | | | | | | | | | |