Boost Your Career with Social Media

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Welcome to the ‘Age of Social Media,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.

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Boost Your Career with Social Media

  1. 1. -Aakar (@aakarpost) Social Media in Career Building
  2. 2. What is Social Media?
  3. 3. Before Diving into Social Media Let’s meet some Social Media Gurus
  4. 4. May I have your attention Please? NOW
  5. 5. Social Media is Fast 6:59 AM - 28 Sep 12
  6. 6. Social Media is Viral 6:59 AM - 28 Sep 12
  7. 7. Social Media is Powerful
  8. 8. Social Media is Interactive
  9. 9. Social Media is Voice
  10. 10. Social Media is Identity
  11. 11. Social Media is Collaborative
  12. 12. Social Media is Cocktail Party
  13. 13. Social Media is Addictive
  14. 14. Social Media is Weak
  15. 15. “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better”. – Avinash Kaushik, Digital Marketing Evangelist, Google
  16. 16. F@**?
  17. 17. Social Media is an Online tool... Conversation, Sharing, Interaction...
  18. 18. Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.
  19. 19. Flow of Information Before Now
  20. 20. Why should you care about Social Media? You can demonstrate your expertise & authority You can share information quickly You can create opportunities You can build your identity You can become a thought leader
  21. 21. Why should you care about Social Media? Because Only Your Name/Brand Will Save You
  22. 22. Opportunity vs. Competition
  23. 23. Jobs Employment Career Opportunities Innovations Globalizations etc.
  24. 24. Welcome to the ‘Age of Social Media,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.
  25. 25. Are you a Brand?
  26. 26. NO You are a person. BUT You can build your brand.
  27. 27. A personal "brand" is simply what those things that reflect your personality to others are called. - Dennis Plucinik
  28. 28. It's about being of unique value to the world and communicating it in thought, word, deed and image. - Karen Kang
  29. 29. Discover AND Create
  30. 30. Fake Amazon resume proves the power of personal branding - CNN
  31. 31. Social Media Channels
  32. 32. Profile vs. Page vs. Group Setting up Profile, Photo, Username, Work, Education Follow vs. Friend vs. Like Updates on Facebook
  33. 33. Make connections Follow your Interest Private vs. Public Tweet/Retweet Mentions vs. DMs Go Mobile/Apps Follow vs. Follower Be Specific
  34. 34. Name & Photo/DP Username/Handle Bio, Link to website/blog Location
  35. 35. Express Yourself Show what’re you good at? Show Your Skills/Talent Photo/Video/Audio/ Text Become a Leader
  36. 36. YouTube Slideshare LinkedIn Pinterest
  37. 37. Process Monitor Engage Influence
  38. 38. Strategy Be Active Be Interesting Be Humble Be Honest
  39. 39. Measurement Social Media Activity Brand Impact Fans Followers Likes Shares ReTweets Comments Embeds RSS Feeds Trust/Reputation Awareness/Buzz Engagement Thought Leader Word of Mouth Identity
  40. 40. Examples?
  41. 41. 1 Billion+ Views on YouTube
  42. 42. Social Media for Change
  43. 43. Content is King
  44. 44. Practice makes you perfect.
  45. 45. Crédits: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com | toothpastefordinner.com | agent-x.com.au | edweek.org | citycare.org.sg Aakar Anil Internet Marketing Specialist, CloudFactory Social Media Enthusiast & Blogger Twitter: @aakarpost Facebook: fb.com/aakarpost Blog: aakarpost.com | aakar.me On your mark Get set Go!

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