Sports Person Brand Endorsement (M.C. Mary Kom)

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Sports Person Brand Endorsement (M.C. Mary Kom)

  1. 1. Sportsperson Brand Endorsement
  2. 2. What is Brand Endorsement? • Process of a employing a Person by an organization or company to promote its products or services within the activity known as branding. • The Brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. • The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. • Positive spokesperson appointed as an internal or external agent to boost product/service sales and create brand awareness.
  3. 3. M.C. Mary Kom • • • • • Full name: Mangte Chungneijang Mary Kom Born : 1 March 1983, Kangathei, Manipur 5 Time World Boxing Champion Bronze Medalist at 2012 London Summer Olympics Next Story of A Bollywood Movie
  4. 4. QUESTIONAIRE
  5. 5. CONCLUSION • Yes, She should Endorse Brands. • She represents Power, Dominance, Stamina • According to survey, Sports Brands will suit her Personality.

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