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Pepsi’s presence on
Facebook
Twitter
YouTube
By : Angshuman Gogoi
ITM B-School, Bangalore
OUTLINE
• COMPANY PROFILE
• PRODUCTS
• FACEBOOK CAMPAIGN
• TWITTER CAMPAIGN
• YOUTUBE CAMPAIGN
COMPANY PROFILE
founded in 1965 by Donald M. Kendall
and Herman Lay
Merger of Pepsi cola & Frito lay
located in New York C...
PRODUCTS
Figures and Facts
• “January,2009” Launch of Facebook Campaign
• “April,2009” Partnership with NewsCred
• “17,020,463 +” L...
Strategies Implemented
• Variety of content.
• Engagement
• Consistent Posts.
• Subtle references to products
• Heeding “T...
Paint Your Face
• Digital Awareness Campaign for FIFA 2010
• Without Lead Sponsorship from FIFA
• Guerilla Marketing
• Des...
Figures and Facts
• “January,2009” Launch of Twitter Campaign
• “1,450,055 +” Followers
• “44,150” Following
• “23,615 +” ...
Strategies Implemented
• Reaching a New Audience
• Fast Response
• Dealing with Complaints
• The Logistics
• Measuring Suc...
Figures and Facts
• “01/11/2005” Joining Date
• “615,372 +” Subscribers
• “117,344,255 +” Video Views
• “591” Subscriber R...
Strategies Implemented
• Elegant User Interface
• Regionalizing Content
• Gadget Channel
ANALYSIS
• NUMBER GAME
• YOUTH
• INTERACTION
• ADVERTISEMENT
• INITIAL PHASE
THANK YOU
Pepsi (presence in facebook,twitter,youtube)
Pepsi (presence in facebook,twitter,youtube)
Pepsi (presence in facebook,twitter,youtube)
Pepsi (presence in facebook,twitter,youtube)
Pepsi (presence in facebook,twitter,youtube)
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Pepsi (presence in facebook,twitter,youtube)

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Pepsi (presence in facebook,twitter,youtube)

  1. 1. Pepsi’s presence on Facebook Twitter YouTube By : Angshuman Gogoi ITM B-School, Bangalore
  2. 2. OUTLINE • COMPANY PROFILE • PRODUCTS • FACEBOOK CAMPAIGN • TWITTER CAMPAIGN • YOUTUBE CAMPAIGN
  3. 3. COMPANY PROFILE founded in 1965 by Donald M. Kendall and Herman Lay Merger of Pepsi cola & Frito lay located in New York City Indra K. Nooyi (Chairman, President, CEO) it holds 300,000 + employees Revenue: US $ 66.504 billion
  4. 4. PRODUCTS
  5. 5. Figures and Facts • “January,2009” Launch of Facebook Campaign • “April,2009” Partnership with NewsCred • “17,020,463 +” Likes • “164,007 +” People Talking About This • “18-24 years old” is the Most Popular Age Group • “May 5, 2013” Most Popular Week
  6. 6. Strategies Implemented • Variety of content. • Engagement • Consistent Posts. • Subtle references to products • Heeding “Talking About This” Score. • Facebook Apps. Eg. Paint Your Face (Viral App.)
  7. 7. Paint Your Face • Digital Awareness Campaign for FIFA 2010 • Without Lead Sponsorship from FIFA • Guerilla Marketing • Designed and Developed by “Brandmovers” • For Pepsi, Diet Pepsi and Pepsi Max • Viral in 30 Countries
  8. 8. Figures and Facts • “January,2009” Launch of Twitter Campaign • “1,450,055 +” Followers • “44,150” Following • “23,615 +” Tweets
  9. 9. Strategies Implemented • Reaching a New Audience • Fast Response • Dealing with Complaints • The Logistics • Measuring Success
  10. 10. Figures and Facts • “01/11/2005” Joining Date • “615,372 +” Subscribers • “117,344,255 +” Video Views • “591” Subscriber Rank • “4,419,402 +” Channel Views
  11. 11. Strategies Implemented • Elegant User Interface • Regionalizing Content • Gadget Channel
  12. 12. ANALYSIS • NUMBER GAME • YOUTH • INTERACTION • ADVERTISEMENT • INITIAL PHASE
  13. 13. THANK YOU

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