Successfully reported this slideshow.
The Cult of the Amateur  A BOOK REVIEW BY ART AIELLO           JMC 68004SOCIAL MEDIA IN PUBLIC RELATIONS
AboutAndrew Keen•A contradiction•One time Silicon Valleyentrepreneur•Silicon Valleytechnological elite•Became a critic of ...
The Beginning of Disillusionment September 2004: FOO (Friends of O’Reilly)  conference The hot topic: “democratization”...
The Crux of Keen’s Arguments Wikipedia   Not a knowledge engine, only an aggregator of content   We comment on existing...
The Crux of Keen’s Arguments YouTube   Has marginalized the notion of professionally produced    content   We used to t...
Keen Goes Off the Rails Is Keen a luddite?   The pendulum has swung both ways        The Utopians vs. Keen    Tower Re...
What PR Pros Need to Know Transparency will be key   In an anonymous world, we cannot contribute to anonymity   We can ...
Thank you for your attention.
Upcoming SlideShare
Loading in …5
×

The cult of the amateur

210 views

Published on

  • Be the first to comment

  • Be the first to like this

The cult of the amateur

  1. 1. The Cult of the Amateur A BOOK REVIEW BY ART AIELLO JMC 68004SOCIAL MEDIA IN PUBLIC RELATIONS
  2. 2. AboutAndrew Keen•A contradiction•One time Silicon Valleyentrepreneur•Silicon Valleytechnological elite•Became a critic of thesocial web•According toKeen, Web 2.0 is: • Destroying culture • Destroying our economy • Trivializing expertise • Creating cacophony
  3. 3. The Beginning of Disillusionment September 2004: FOO (Friends of O’Reilly) conference The hot topic: “democratization” The establishment would lose its grip on content Keen saw content chaos  Author and audience become one and the same  Dumbing down of culture  Misinformation likely to be spread
  4. 4. The Crux of Keen’s Arguments Wikipedia  Not a knowledge engine, only an aggregator of content  We comment on existing content—a culture of punditry  What’s the value of content if all we do is change it by aggregating and annotating? Citizen Journalists  Everyone becomes a Matt Drudge  Just because you can see and share it doesn’t mean it’s accurate  No ethical standards  No ramifications for spreading misinformation
  5. 5. The Crux of Keen’s Arguments YouTube  Has marginalized the notion of professionally produced content  We used to turn to professionals for broadcast content; now we turn to anonymous video producers  “Free” content doesn’t necessarily mean “good” content  What of those content creators who have paid their dues?
  6. 6. Keen Goes Off the Rails Is Keen a luddite?  The pendulum has swung both ways  The Utopians vs. Keen  Tower Records, traditional newspapers  Keen laments what he holds dear The social web isn’t solely responsible for the demise of traditional media Rob Bundy: water from the “soulless” tap
  7. 7. What PR Pros Need to Know Transparency will be key  In an anonymous world, we cannot contribute to anonymity  We can lead others in “piercing the veil” of anonymity Help stakeholders sift through content to find what’s true  No gatekeepers anymore  PR can be “cleaners” PR can move to a role in which we serve stakeholders regardless of professional allegiance
  8. 8. Thank you for your attention.

×