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Social Media Converse Connect Collaborate Learn

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Introduction to Social Media

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Social Media Converse Connect Collaborate Learn

  1. 1. Social Media Learn, Share, Converse, Connect, Collaborate <ul><li>June 25, 2008 </li></ul>
  2. 2. Before we consider social media, look at what we said about ourselves.
  3. 3. Your words that describe Extension…
  4. 4. Your preferred methods (cost not considered)
  5. 5. Most important resources…
  6. 6. Examples
  7. 7. Social media is SOCIAL!
  8. 8. Why should we use social media?
  9. 9. 71% of adults use the internet at least occasionally from any location. <ul><li>www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf </li></ul>
  10. 10. Internet users (17+) consider these as important sources of information (%)
  11. 11. Sources for information used (%)
  12. 12. Individuals decide how they want information. Individuals depend on their communities for information.
  13. 13. Membership in online communities has more than doubled in the last 3 years. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul>
  14. 14. 54% log into their community at least once a day. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul><ul><li>http://www.flickr.com/photos/thomashawk/2386257462/ </li></ul>
  15. 15. 56% have met online counterparts in person. <ul><li>www.flickr.com/photos/saar_cmd/1467458722 </li></ul><ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul><ul><li>/ </li></ul>
  16. 16. 71% said their community is very important or extremely important them. <ul><li>www.flickr.com/photos/vj_pdx/387565277 </li></ul><ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul>
  17. 17. 55% feel as strongly about their online communities as they do about their real-world communities. <ul><li>www.flickr.com/photos/bootbearwdc/20109566 / </li></ul><ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul>
  18. 18. 87% participate in internet communities related to social causes that are new to them. <ul><li>www.flickr.com/photos/bootbearwdc/168544485 </li></ul><ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul>
  19. 19. Conversations are taking place anyway. www.flickr.com/photos/tojosan/181249465/
  20. 20. Being social means that <ul><li>We are part of the conversation. </li></ul><ul><li>Communications are multi-way. </li></ul><ul><li>Creditability can be realized. </li></ul><ul><li>Trust can be attained. </li></ul>www.flickr.com/photos/jdawg/484678361/
  21. 21. Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /
  22. 22. Social media can help YOU…
  23. 23. Keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  24. 24. Keep clients informed. www.flickr.com/photos/sharman/865719808//
  25. 25. Share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/
  26. 26. Work with others. www.flickr.com/photos/jerobins/707118324/
  27. 27. Stay connected with <ul><li>colleagues faculty </li></ul><ul><li>industry </li></ul><ul><li>clientele. </li></ul>www.flickr.com/photos/richardaustin/2085854939/
  28. 28. Build professional relationships.
  29. 29. Develop our professional reputations. www.flickr.com/photos/bruno/698615823/
  30. 30. Converse. www.flickr.com/photos/ginable/325235488/
  31. 31. Influence. www.flickr.com/photos/briansolis/1411905457/
  32. 32. Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/
  33. 33. Purpose of social media is to have conversations. www.flickr.com/photos/bgivens/11131446
  34. 34. Focus on the connections and relationships. Don’t focus on the tools. <ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul><ul><li>Photo: http://www.flickr.com/photos/ihtatho/627226315/ </li></ul>
  35. 35. <ul><li>Social media is not a new set of channels to push marketing... </li></ul><ul><li>moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul>
  36. 36. <ul><li>… businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers. </li></ul><ul><li>moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul>
  37. 37. <ul><li>blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html </li></ul><ul><li>www.conversationagent.com/2008/05/13-13-13---web.html </li></ul>
  38. 38. Use a feed reader <ul><li>RSS & Atom feeds </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>iGoogle </li></ul><ul><li>Pageflakes </li></ul><ul><li>1 </li></ul>
  39. 39. Use a “start page” <ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>PageFlakes </li></ul></ul><ul><ul><li>iGoogle </li></ul></ul>2
  40. 40. <ul><li>www.flickr.com/photos/8250751@N06/2410567391/ </li></ul>Bold items are new & unread.
  41. 41. Converse <ul><li>Comment on blogs. </li></ul>3 www.flickr.com/photos/polandeze/1206596658/
  42. 42. Microblog <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Plurk </li></ul>4
  43. 43. Resources <ul><ul><li>How to use a news reader </li></ul></ul><ul><ul><li>blog.aafromaa.com/2007/05/how-to-use-news-reader.html </li></ul></ul><ul><ul><li>Extension in Web 2.0 </li></ul></ul><ul><ul><li>http://tinyurl.com/6rkc3w </li></ul></ul><ul><li>News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related </li></ul><ul><li>The Machine is Us/ing Us youtube.com/watch?v=NLlGopyXT_g&feature=related </li></ul>
  44. 44. Resource Wiki tinyurl.com/5u9dcb
  45. 45. Videos <ul><li>Twitter in Plain English </li></ul><ul><li>youtube.com/watch?v=ddO9idmax0o </li></ul><ul><li>Wikis in Plain English </li></ul><ul><li>youtube.com/watch?v=-dnL00TdmLY </li></ul>
  46. 46. This presentation <ul><li>www.slideshare.net/aafromaa/ </li></ul><ul><li>Look for </li></ul><ul><li>Social Media: Learn, Share, Converse, Connect, Collaborate </li></ul>
  47. 47. and searching for Anne Adrian or aafromaa. Find me by using
  48. 48. <ul><li>Twitter: aafromaa </li></ul><ul><li>del.icio.us: aafromaa </li></ul><ul><li>AIM: aafromaa </li></ul><ul><li>Slideshare: aafromaa </li></ul><ul><li>Flickr: aafromaa </li></ul><ul><li>YouTube: aafromaa </li></ul><ul><li>blog.aafromaa.com </li></ul>Or you can find me and “friend” me in these places.

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