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Integrating Marketing and Education

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Presented at Southern Region Program Leaders Netwoork #pln11

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Integrating Marketing and Education

  1. 1. eXtension: Integrating Marketing and Education<br />Anne Mims Adrian, PhDeXtension - Auburn University<br />www.slideshare.net/aafromaa<br />twitter.com/aafromaa<br /> Southern Region PLN Conference #PLN11<br />
  2. 2. eXtension<br />
  3. 3. e-Extension<br />
  4. 4. eXtension<br />
  5. 5. Extension<br />
  6. 6. Extension Master Gardner Blog<br />http://blogs.extension.org/mastergardener/<br />
  7. 7. Blog comments from a how-to article <br />
  8. 8. Interested, interesting, not trying be “so important”<br />Facebook Post<br />
  9. 9.  <br />
  10. 10. Let’s talk poop--waste management <br />
  11. 11. Livestock Poultry Environmental Learning Center<br />
  12. 12. Livestock Poultry Environmental Learning Center<br />Twitter<br />Wikipedia<br />
  13. 13. Livestock Poultry Environmental Learning Center<br />Twitter<br />
  14. 14. #ManureMondayreach is: 12-15,000 people with 26-34,000 impressions<br />
  15. 15. Livestock Poultry Environmental Learning Center<br />Webinars<br />
  16. 16. Livestock Poultry Environmental Learning Center<br />52 webinars, 6,317 participants, in 4 years<br />50% of producers implemented one or more new practices to protect air or water quality.<br />In 2010, an estimated averageof $800 value was given for the information provided through webinars and transferred to producers. <br />
  17. 17. YouTube<br />Horsequest<br />1 million + views<br />2,024 subscribers<br />Ages of viewers<br />55 - 65 19%<br />45 - 54 43%<br />35 – 44 15%<br />Female 61%<br />Male 39% <br />
  18. 18. Horsequest e-newsletters<br />4,550subscribers<br />75% made a change that improved horse health<br />30% made a change that saved an estimated averageof$1,000 <br />Possible economic impact is nearly $1.37 million.<br />
  19. 19. YouTube<br />eOrganic 491,937 Views<br />629 subscribers<br />Bee Health <br />166,318 views<br />589 subscribers<br /> <br />
  20. 20. Ask an Expert<br />56% of Ask an Expert users are NEW to Cooperative Extension.  <br />They believeeXtension answersare trustedand unbiased.<br /> <br />
  21. 21. New eXtension’s efforts<br />Google Adwords<br />Non profit status withGoogle<br /> Received $10,000 worth of Google Adwords<br />Facebook Ads<br />Starting with blueberries<br />
  22. 22. eXtension’sStrategic Roadmap<br />
  23. 23. Learning Networks<br />CoPs and customers engage in active learning and dialogue.<br />
  24. 24. Curation<br />Process of network learning, adding context to content by categorizing, sense-making, comment and/or remixing. <br />
  25. 25. How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing? <br />Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT<br />
  26. 26. References and Resources<br />eXtension: Cooperative Extension’s <br />21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf<br />2011 - 2014 eXtension Strategic Roadmap<br />http://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf<br />Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT<br /> <br />
  27. 27. Photo Credits<br /> <br />http://www.flickr.com/photos/manure/4931648783/<br />http://www.flickr.com/photos/manure/4931648783/<br />http://www.flickr.com/photos/aafromaa/4476928956/<br />http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/<br />
  28. 28. eXtension: Integrating Marketing and Education<br />Anne Mims Adrian, PhDaadrian@extension.org<br />www.slideshare.net/aafromaa<br />twitter.com/aafromaa<br /> Southern Region PLN Conference #PLN11<br />

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