Social Commerce – Selling With Social Media
              Presented by Jason Weaver, CEO, Shoutlet, Inc.
Introduction to Social Commerce




www.shoutlet.com                                     2
Key Takeaways




                       How to make a sale using social commerce



                    How to attract ...
About Shoutlet

          Shoutlet is a social media marketing platform that provides tools to help global brands,
       ...
What is Social Commerce?




www.shoutlet.com                              5
Tangible vs. Intangible




                       Tangible                                      Intangible
              ...
Building Relationships vs. Transactions




www.shoutlet.com                                             7
Making Direct Sales




www.shoutlet.com                         8
Defining Social Media ROI




                   Donations             Leads             Sales




www.shoutlet.com       ...
Social Shopping




  Some elements of Social Shopping:
  • Features embedded into product pages that allow for real-
  ti...
Social Shopping Examples

                   Shoppers become involved in the e-commerce shopping experience




www.shoutl...
Social Shopping vs. Social Commerce


               Social Shopping                                                      ...
Affiliate Network

                   Affiliate programs to encourage people to sell to their networks




www.shoutlet.co...
Mobile Commerce


Mobile Commerce Trends for 2010

• Bargain Hunting
      • Scan product barcodes and comparison shop

• ...
Tying Impact to Sales: Coupons and Codes


Coupons and Codes
• Provide exclusive deals and promo codes to fans and followe...
Case Study: Rayovac


    Client:
    Rayovac

    Objective:
    Promote new Facebook fan page and drive
    video views ...
Promote Through Exclusivity


Generation Benz: Invite only social network




 www.shoutlet.com                           ...
Tying Impact to Sales: Tracking URLs



                        Social Media + Website Analytics




www.shoutlet.com     ...
Social Media = Leads

       Social Media is the top emerging channel for lead generation among technology marketers




w...
Ways to Obtain Leads




                   Engagement        Content distribution to evoke an intended response




     ...
Engagement Lead Generation




www.shoutlet.com                                21
Promotional Lead Generation




www.shoutlet.com                                 22
Transactional Lead Generation




                   Campaign details
                   Shareable widget with exclusive
 ...
B2B: International Trucking Lead Generation




www.shoutlet.com                                                 24
People-Requested Advertising




www.shoutlet.com                                  25
People-Requested Advertising = Evangelist Program




                                                  • Add additional l...
Start Selling on Facebook


Shop & Share
• Turn your Facebook page into an online
store in minutes

• Display your entire ...
Know Your Evangelists

                   Social CRM features pull in data points from Facebook to give you a
            ...
Tie Into Existing Investments




www.shoutlet.com                                   29
Track Social Engagement




  70% of companies are not adequately
  measuring social media initiatives*

  Industry-leadin...
Key Takeaways




                       How to make a sale using social commerce



                    How to attract ...
Shoutlet – Social Media Management




                                                   Sign up for a demo to
          ...
Connect With Us




                   Tweet us @Shoutlet




                   Connect with us on Facebook




         ...
Contact Us




                     Jason Weaver
                     CEO, Shoutlet, Inc.
                     608.829.230...
Upcoming SlideShare
Loading in …5
×

Social Commerce

1,011 views

Published on

Jason Weaver's presentation from our September Luncheon.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,011
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Commerce

  1. 1. Social Commerce – Selling With Social Media Presented by Jason Weaver, CEO, Shoutlet, Inc.
  2. 2. Introduction to Social Commerce www.shoutlet.com 2
  3. 3. Key Takeaways  How to make a sale using social commerce  How to attract 3 types of leads using social media  How to tie your impact to sales  How to deploy your evangelists  How to leverage your existing investments www.shoutlet.com 33
  4. 4. About Shoutlet Shoutlet is a social media marketing platform that provides tools to help global brands, small businesses, and marketing agencies build, engage, and measure social media communication via one affordable, easy-to-use, multi-user application. www.shoutlet.com 4
  5. 5. What is Social Commerce? www.shoutlet.com 5
  6. 6. Tangible vs. Intangible Tangible Intangible Direct sales Increased brand awareness conversions (ROI) Positive brand influence E-mail captures Residual sales Number of leads Engaging dialog with target audience www.shoutlet.com 6
  7. 7. Building Relationships vs. Transactions www.shoutlet.com 7
  8. 8. Making Direct Sales www.shoutlet.com 8
  9. 9. Defining Social Media ROI Donations Leads Sales www.shoutlet.com 99
  10. 10. Social Shopping Some elements of Social Shopping: • Features embedded into product pages that allow for real- time advice from the shoppers’ social networks • Promotes purchase decisions by allowing people to shop with people they know and trust • Referral programs by rewarding customers for their influence www.shoutlet.com 10
  11. 11. Social Shopping Examples Shoppers become involved in the e-commerce shopping experience www.shoutlet.com 11
  12. 12. Social Shopping vs. Social Commerce Social Shopping Social Commerce Interaction among customers as Interaction among customers as part of a shopping experience part of a shopping experience (in order to improve the shopping experience) (in order to improve the sales effectiveness) www.shoutlet.com Source: Paul Marsden, Social Shopping 101: A Practitioner’s Primer, SocialCommerceToday 12
  13. 13. Affiliate Network Affiliate programs to encourage people to sell to their networks www.shoutlet.com 13
  14. 14. Mobile Commerce Mobile Commerce Trends for 2010 • Bargain Hunting • Scan product barcodes and comparison shop • Mobile Ticketing • Order, purchase, and validate tickets anytime (e.g. Fandango) • Banking • Access bank accounts • Tangible Goods • Make a purchase with mobile phones • Marketing • SMS marketing • Apps with campaigns to enhance shopping experience Source: Mashable, Top 5 Mobile Commerce Trends of 2010, 7.27.10 www.shoutlet.com 14
  15. 15. Tying Impact to Sales: Coupons and Codes Coupons and Codes • Provide exclusive deals and promo codes to fans and followers • Encourages pass-along • Track redemptions www.shoutlet.com 15
  16. 16. Case Study: Rayovac Client: Rayovac Objective: Promote new Facebook fan page and drive video views of Molly’s magic wand commercial. Solution: Rayovac reached out to mom bloggers and Disney fan bloggers with a Shoutlet video player widget and a call to action about their new Facebook fan page, where a sign-up widget was housed to collect email addresses and distribute a $3 coupon. Eight blog posts (33% of those initially contacted), additional posts on coupon blogs, 800 video plays on blog sites, and dozens of tweets drove customers to Facebook. To date, there are 20,000+ Facebook fans and an email database of over 22,000. 30% Coupon 100+ Rayovac widget embeds Redemption! Total Rayovac video views = Roughly 54,000 www.shoutlet.com 16
  17. 17. Promote Through Exclusivity Generation Benz: Invite only social network www.shoutlet.com 17 17
  18. 18. Tying Impact to Sales: Tracking URLs Social Media + Website Analytics www.shoutlet.com 18
  19. 19. Social Media = Leads Social Media is the top emerging channel for lead generation among technology marketers www.shoutlet.com 19
  20. 20. Ways to Obtain Leads Engagement Content distribution to evoke an intended response Promotional Contests, sweepstakes, sign-ups Transactional Coupons (online/offline), promo codes, etc. www.shoutlet.com 20
  21. 21. Engagement Lead Generation www.shoutlet.com 21
  22. 22. Promotional Lead Generation www.shoutlet.com 22
  23. 23. Transactional Lead Generation Campaign details Shareable widget with exclusive social network promo code Results 21% of the those who viewed the widget e-mailed the offer to friends or shared the offer via social bookmarks Source: BlueHornet www.shoutlet.com 23
  24. 24. B2B: International Trucking Lead Generation www.shoutlet.com 24
  25. 25. People-Requested Advertising www.shoutlet.com 25
  26. 26. People-Requested Advertising = Evangelist Program • Add additional layers of influence with evangelist program • Reward your highest influencers www.shoutlet.com 26
  27. 27. Start Selling on Facebook Shop & Share • Turn your Facebook page into an online store in minutes • Display your entire e-commerce product line in its own Facebook tab • Allow fans to buy direct or share products with Facebook friends and more than 100 social sites Demo this: www.shoutlet.com www.shoutlet.com 27
  28. 28. Know Your Evangelists Social CRM features pull in data points from Facebook to give you a one-stop look at who’s interacting with your company • Review Posts • Respond to Comments • Respond to “Likes” • Send Birthday Greetings • Manage Tasks • Categorize Fans • Analyze Metrics Demo this: www.shoutlet.com www.shoutlet.com 28
  29. 29. Tie Into Existing Investments www.shoutlet.com 29
  30. 30. Track Social Engagement 70% of companies are not adequately measuring social media initiatives* Industry-leading reporting interface tracks metrics for multiple initiatives in one user- friendly dashboard. Tracking a variety of metrics within the platform can help tie revenue back to Shoutlet-powered initiatives www.shoutlet.com Source: Study from MarketingProfs (n=338) conducted June 2009. 30
  31. 31. Key Takeaways  How to make a sale using social commerce  How to attract 3 types of leads using social media  How to tie your impact to sales  How to deploy your evangelists  How to leverage your existing investments www.shoutlet.com 31 31
  32. 32. Shoutlet – Social Media Management Sign up for a demo to see what Shoutlet can do for you! www.shoutlet.com www.shoutlet.com 32 32
  33. 33. Connect With Us Tweet us @Shoutlet Connect with us on Facebook Join our LinkedIn Group Social Commerce: Selling with Social Media www.shoutlet.com 33
  34. 34. Contact Us Jason Weaver CEO, Shoutlet, Inc. 608.829.2301 Yes, you can have a copy of this presentation. Please e-mail us at marketing@shoutlet.com www.shoutlet.com 34

×