South Korean multinational conglomerate companyheadquartered in Samsung Town, Seoul. It
comprises numerous subsidiaries and affiliated businesses, most of them united under
the Samsungbrand, and is the largest South Korean chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades the group diversified into areas including food processing, textiles, insurance,
securities and retail. Samsung entered the electronics industry in the late 1960s and the
construction and shipbuilding industries in the mid-1970s; these areas would drive its
subsequent growth. Following Lee's death in 1987, Samsung was separated into four business
groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s
Samsung has increasingly globalized its activities, and electronics, particularly mobile phones
and semiconductors, have become its most important source of income.
Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest
information technology company measured by 2012 revenues, and 4th in market
value), Samsung Heavy Industries (the world's 2nd-largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung C&T (respectively the world's 13th and
36th-largest construction companies). Other notable subsidiaries includeSamsung Life
Insurance (the world's 14th-largest life insurance company), Samsung Everland (operator of
Everland Resort, the oldest theme park in South Korea), Samsung Techwin (an aerospace,
surveillance and defense company) and Cheil Worldwide (the world's 16th-largest advertising
agency measured by 2011 revenues).
Samsung has a powerful influence on South Korea's economic development, politics, media and
culture, and has been a major driving force behind the "Miracle on the Han River". Its
affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue
was equal to 17% of the South Korea's $1,082 billion GDP.
In 2013, Samsung began construction on building the world's largest mobile phone factory in
the Thai Nguyen province of Vietnam.
According to the founder of Samsung Group, the meaning of
the Korean hanja word Samsung (三星) is "tristar" or "three stars". The word "three"
represents something "big, numerous and powerful"; the "stars" mean eternity.
1938 to 1970
In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county
came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회, 三星商會), a small
trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in
groceries produced in and around the city and produced its own noodles. The company
prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out,
however, he was forced to leave Seoul and started a sugar
refinery in Busan named CheilJedang. After the war, in 1954, Lee founded CheilMojikand built
the plant in Chimsan-dong, Daegu. It was the largest woolen mill ever in the country and the
company took on the aspect of a major company.
Samsung diversified into many areas and Lee sought to help establish Samsung as an industry
leader in a wide range of enterprises, moving into businesses such as insurance, securities, and
retail. Lee placed great importance on industrialization, and focused his economic development
strategy on a handful of large domestic conglomerates, protecting them from competition and
assisting them financially.
In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called
Samsung MulsanGongsa (삼성물산공사), or the Samsung Trading Corporation, with the
Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day
Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in
management between them. He wanted to get up to a 30% group share. After settlement,
Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and
In the late 1960s, Samsung Group entered into the electronics industry. It formed several
electronics-related divisions, such as Samsung Electronics Devices Co., Samsung ElectroMechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co.,
and made the facility in Suwon. Its first product was a black-and-white television set.
1970 to 1990
In 1980, Samsung acquired the Gumi-based HangukJeonjaTongsin and entered the
telecommunications hardware industry. Its early products were switchboards. The facility were
developed into the telephone and fax manufacturing systems and became the center of
Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones
to date. The company grouped them together under Samsung Electronics Co., Ltd. in the
After Lee, the founder's death in 1987, Samsung Group was separated into four business groups
– Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store,
department store) was originally part of Samsung Group, separated in the 1990s from the
Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol
Group (Paper/Telecom). Today these separated groups are independent and they are not part
of or connected to the Samsung Group. One Hansol Group representative said, "Only people
ignorant of the laws governing the business world could believe something so absurd," adding,
"When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees
and share-holding ties with Samsung affiliates." One Hansol Group source asserted, "Hansol,
Shinsegae, and CJ have been under independent management since their respective
separations from the Samsung Group." One Shinsegae department store executive director
said, "Shinsegae has no payment guarantees associated with the Samsung Group." 
In the 1980s, Samsung Electronics began to invest heavily in research and development,
investments that were pivotal in pushing the company to the forefront of the global electronics
industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in
1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin, Texas in
1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which
operates under the name Samsung Austin Semiconductor LLC. This makes the Austin location
the largest foreign investment in Texas and one of the largest single foreign investments in
the United States.
1990 to 2000
Samsung started to rise as an international corporation in the 1990s. Samsung's construction
branch was awarded a contract to build one of the twoPetronas Towers in Malaysia, Taipei
101 in Taiwan and the BurjKhalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten
of Samsung Group's subsidiaries, downsized the company, and merged other operations to
concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung
Group reacquired the Sungkyunkwan University foundation.
Samsung became the largest producer of memory chips in the world in 1992, and is the world's
second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share
Ranking Year by Year). In 1995, it created its first liquid-crystal display screen. Ten years later,
Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony,
which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in
2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide
a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus
1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung,
South Korea. As on 26 December 2011 it was announced that Samsung had acquired the stake
of Sony in this joint venture.
Compared to other major Korean companies, Samsung survived the 1997 Asian financial
crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss.
As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by
Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The
company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger
between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy
Industries, and Hyundai Space and Aircraft Company. However, Samsung still
manufactures aircraft engines and gas turbines. 
2000 to 2013
In 2000, Samsung opened a computer programming laboratory in Warsaw, Poland. Its work
began with set-top-box technology before moving into digital TV and smartphones. As of 2011,
the Warsaw base is Samsung's most important R&D center in Europe, forecast to be recruiting
400 new-hires per year by the end of 2013.
In 2001 Samsung Techwin became the sole supplier of a combustor module for the RollsRoyce Trent 900 used by the Airbus A380, the world's largest passenger airliner. Samsung
Techwin is also a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx engine
In 2010, Samsung announced a 10-year growth strategy centered around five
businesses. One of these businesses was to be focused onbiopharmaceuticals, to which the
company has committed ₩ trillion.
In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate.
In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone
maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In
the August 21 edition of the Austin American-Statesman, Samsung confirmed plans to spend 3
to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable
chip. The conversion should start in early 2013 with production on line by the end of 2013.
On March 14, 2013, Samsung unveiled the Galaxy S4.
On 24 August 2012, 9 U.S jurors ruled that Samsung had to pay Apple Inc. US$1.05 billion in
damages for violating six of its patents on smartphone technology. The award was still less than
the US$2.5 billion requested by Apple. The decision also ruled that Apple didn't violate five
Samsung patents cited in the case. Samsung decried the decision saying that the move could
harm innovation in the sector. It also followed a South Korean ruling stating that both
companies were guilty of infringing on each other's intellectual property. In the first trading
after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since October 24,
2008, to 1,177,000 Korean won. Apple then sought to ban the sales of eight Samsung phones
(Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G,
Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States which has been
denied by the court.
On 4 September 2012, Samsung announced that it plans to examine all of its Chinese suppliers
for possible violations of labor policies. The company said it will carry out audits of 250 Chinese
companies that are its exclusive suppliers to see if children under the age of 16 are being used
in their factories.
In 2013 news outlets in Australia and New Zealand reported a number of Samsung washing
machines spontaneously catching on fire.
Samsung Galaxy (stylized as Samsung GALAXY) is a series of Android-powered mobile computing devices
designed, manufactured and marketed by Samsung Electronics. The product line includes the Galaxy S
series of high-end smartphones, the Galaxy Note series of tablets and phablets with the added
functionality of a stylus and the Galaxy Tab series of tablets.
The Galaxy line competes with LG
Electronics's Optimus, G and Vu series, HTC's One and Desire series, Sony's Xperia series, Nokia's Lumia s
eries and Apple's iPhone.
Since August 2011, all the smartphones of the Galaxy series are categorized in the following
Supersmart High-end devices
upper mid-range devices GT-S8nnn
Meant for young users
The model number of Samsung SmartPhones will indicate the variant:
GT-Snnn0 - mainstream model
GT-Snnn2 - Dual SIM "Duos" model
GT-Snnn5 - 4G/LTE model
Alternative name and variations
Samsung Galaxy Note 3
Samsung Galaxy S4
Galaxy S4 Mini I9195 (LTE) / Galaxy S4 Mini I9192 (Dual
Samsung Galaxy Ace
GT-S7272 (Dual SIM), GT-S7275 (LTE)
Samsung Galaxy S4
Samsung Galaxy S4
Samsung Galaxy Grand
Samsung Galaxy Mega
GT-I9150 (5.8"), GT-I9152 (5.8", Dual SIM), GT-I9200
(6.3"), GT-I9205 (6,3", LTE)
Samsung Galaxy S4 (GTGalaxy S4 I9505 (LTE)
Samsung Galaxy Xcover
Samsung Galaxy S II
Samsung Galaxy S III
Samsung Galaxy Rugby
Samsung Galaxy Express
September Samsung Galaxy Rush
Samsung Galaxy Note II
September Samsung Galaxy Reverb
Galaxy Grand I9082 (Dual SIM)
Samsung Galaxy Rugby LTE (SGH-i547C, Canadian
September Samsung Galaxy Victory
4G LTE (SPH-L300)
Galaxy S Duos (GT-S7568, China Mobile TD-SCDMA),
Galaxy Trend II Duos (GT-S7572, different camera,
1.2GHz dual-core CPU, Chinese Market), Samsung
Galaxy Ace 2 x (GT-S7560M)
Samsung Galaxy S
Samsung Galaxy Stellar
Samsung Galaxy Ch@t
Samsung Galaxy Appeal
Samsung Galaxy S
Galaxy S III I9305 (LTE)
Samsung Galaxy S
Galaxy S II Lite
March 2012 Samsung Galaxy Rugby
Samsung Galaxy Mini 2
Samsung Galaxy Ace
Samsung Galaxy Ace
Samsung Galaxy Y Pro
Nexus (i9250) 
Samsung Galaxy Note
Samsung Galaxy XCover
Samsung Galaxy Y (GTS5360)[Note 1]
Samsung Galaxy M [Note
W (I8150)[Note 1]
R (I9103)[Note 1]
Samsung Galaxy S
Plus (GT-i9001)[Note 1]
Samsung Galaxy Z
Samsung Galaxy S II (GT- Samsung Galaxy S II Skyrocket
Samsung Captivate Glide
Samsung Galaxy Neo
Samsung Galaxy Pro
Samsung Exhibit II 4G (SGH-T679)
Samsung Galaxy Next (in Italy) Samsung Galaxy Pop
Samsung Galaxy SL (GTI9003)
Ace (GT-S5830, GTS5830i)
Samsung Galaxy K
Samsung Galaxy 551[Note
Samsung Galaxy U
Samsung Galaxy Europa
Samsung Galaxy 550
Samsung Galaxy Apollo
Samsung Galaxy S (GT-
Samsung Galaxy Cooper (GT-S5830) (in Thailand)
Samsung Galaxy Note 8.0
Samsung Galaxy Note 10.1
Samsung Galaxy Note 10.1 2014 Edition
Samsung Galaxy Player
Samsung Galaxy Camera
On 29 August 2012, Samsung introduced the smart camera called Samsung Galaxy Camera. It
has 16 megapixel resolution, a lens with 21x optical zoom, 4G connectivity, and comes with
theAndroid 4.1 Jelly Bean. During the IFA 2012 event in Berlin, Samsung confirm additional
specifications that this device comes with 1.4GHZ quad-core processor and sensitivity through
* Samsung Galaxy S4 zoom
Samsung Galaxy Music
At the same time the Galaxy S4, Samsung has unveiled its music platform called Samsung
Galaxy Music, which "provide you with the ultimate music experience through GALAXY songs of
your favorite artists as well as hot photos and videos from GALAXY Music concerts and fun and
rewarding events that will keep you coming back to our interactive online platform".
In collaboration with producer Quincy Jones, producer and rapper Parker Ighile produced his
own version of "Over the Horizon", the official song of Galaxy products. A video performance of
the sound has been released in August 2013 on the Galaxy Music website showing Ighile
working on Galaxy products.
Android version history
From Wikipedia, the free encyclopedia
Global Android version distribution since December 2009. As of September 2013, Android 4.1/4.2 Jelly Bean is the
most widely-used Android version, operating on around 45% of Android devices worldwide.
The version history of the Android mobile operating system began with the release of the
Android betain November 2007. The first commercial version, Android 1.0, was released in September
2008. Android is under ongoing development by Google and the Open Handset Alliance (OHA), and has
seen a number of updates to its base operating system since its initial release.
Since April 2009, Android versions have been developed under a codename and released according to
alphabetical order: Cupcake (1.5), Donut (1.6), Eclair (2.0–2.1), Froyo (2.2–2.2.3), Gingerbread (2.3–
2.3.7), Honeycomb (3.0–3.2.6), Ice Cream Sandwich (4.0–4.0.4), Jelly Bean (4.1–4.3), and KitKat (4.4). On
3 September 2013 Google announced that 1 billion activated devices now use the Android OS
worldwide. The most recent major Android update was Jelly Bean 4.3, which was released on
commercial devices on 24 July 2013 via an OTA update.
On 3 September 2013, Google announced Jelly Bean's successor as Android 4.4, KitKat, with a release
date yet to be announced.
Samsung’s Ethical Management.
Samsung Securities is deepening trust with customers by continuously practicing ethical
management. Continued efforts for ethical management
After Samsung Securities implemented a fair trade self-compliance system in 2006, it
focused on promoting ethical management during the period of 2007-2008. Since 2009,
we have been focusing on effectively managing our internal control system.
Assessment and training of employees' awareness of ethical management
Since 2008, Samsung has been providing cyber education on ethical management for all
employees once a year. Particularly for executives, we invite experts to conduct group
training on major issues related to ethical management.
Since 2010, we have tested employees in the head office on their level of understanding
of ethical management and re-tested those found to lack enough understanding,
thereby raising their awareness of ethical management. Other efforts were also made to
increase fairness in inter-subsidiary transactions by installing the Internal Transaction
Committee under the BOD in February 2012.
Declaration of code of ethics and employees' pledge to practice ethical management
Samsung established code of ethics listing six values as the standards for employees'
thoughts and behavior. We also continue our effort to build consensus on ethical
management by getting our employees to sign on the ethical management compliance
pledge each year.
Company’s Social Responsibility.
Apart from developing innovative technology products, Samsung places great
importance on acting as a responsible corporate citizen in the communities where it
operates. Its CSR programs respond to the social and environmental needs and seek to
give back to communities where it operates. In 2009, Samsung launched the company’s
Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the
areas of education, culture, sports, social welfare and community development. Each
program under the Hope Project uniquely addresses the needs of individual
communities while emphasizing on innovations for development of the community
including education, technology, engineering and IT technical training.
Notable local programs include:
•Samsung Hope for Children, an initiative designed to help under-privileged children
through e-learning centers. These e learning centers located in different parts of the
country impart computer literacy to underprivileged youth and ensure placements as
Innovations for development of the community, a partnership between Samsung and
various educational and media agencies to support grassroots innovations. Samsung has
instituted two programs: Samsung Innovation Award with IIT, Delhi and Samsung
Innovation Quotient which recognizes India’s best grassroots innovators from across the
•Hope for Culture represents Samsung’s tribute to the rich Indian cultural heritage
through Tagore Literature Awards that recognizes the best literary contributions in 24
Indian regional languages. Samsung is partnering with the SahityaAkademi for the
Tagore Literature Awards. Additionally, Samsung partners with INKO to present the
Samsung Women’s International Film Festival that gives voice and expression to the
perspective of women and celebrates her spirit through the medium of Cinema.
•Sports Sponsorship is an ongoing initiative wherein Samsung supports top ranking
athletes across individual sports disciplines with their training expenses while they
prepare for the Asian or the Olympic Games. Samsung is also the Sponsor of the Indian
team to the forthcoming London Olympics.
Quality management for maximum customer satisfaction
Attaining world-class quality competitiveness is a prerequisite for
maximum customer satisfaction and sustainable
growth of an organization. Samsung Engineering obtained ISO
9001/KSA 9001 certification in 1994 and ISO 9001
: 2000 in 2003. Recognized for its global quality management
system, Samsung Engineering pursues quality
innovation efforts centered on field sites while preventing
accidents by thoroughly reviewing the construction
process in advance. All employees continue to receive quality
safety education as well as a joint quality
management system that is established with our partners.
New product concept to rollout in five months
Catching the pulse of the consumer, offering good designs &
Heavy investment in technology, product design, and human
Focus on innovative products for the high-end market
Not pro actively coming out with newer models
Lack in product differentiation.
Different models at different price points
Focus on mass market instead of niche markets
Not very user friendly designs.
Distinguish its service from competitors.
Offer product variations
Demand for cell phones driven by the service providers or carriers
Tie up with service providers
Lowering the price of a phone by just $20 in many countries could
increase its affordability by 43%.(As per a study report)
Motorola’s dominance in the U.S, Nokia’s popularity in the
European market, controlling more than half of the world market
Aggressive competitors, including Sony, Ericsson, and Siemens
eating into its share.
Not keeping track of the new trends in the market
Not an accessory and fashion statement
Over a decades ago, Samsung Electronics was a little known low-end
consumer electronics company. However, this Korean consumer
electronics manufacturer realized that the only way to build a better
known identity and rival giants such as Sony and Panasonic was to focus
on building a more upscale image through better quality, design, and
innovation. With that, the company discarded its other brands and put
all its resources behind the Samsung name. Reinventing itself, Samsung
produced a line of first-rate, top quality TVs, cell phones and
appliances, to reveal the company's superb technological
advancements. The perception of Samsung was no longer the ―cheap
brand.‖ By elevating the quality of its products above its competitors, it
is now in the ranks of Sony and Panasonic, two Japanese large
electronic big names.
In 1999 famous Marketing expert Erick Kim started
working with Samsung and within a few years Samsung flat TV and Cell
phones becoming consumer favorite. Kim collaborated with Best Buy, a
top US electronics goods retailer to promote their goods in North
Indian Mass Market may be captured by a rival company, LG,
Onida, Videocon, Sony , HP, Nokia;etc.
The consumer durable industry is not in the best of health.
Due to increased price of inputs and continuing price erosion
there is downtrend in the consumer durables market.
Increased emergence of modern retail chains- a problem as
Samsung is investing in building a retail network across the