Cultural Dimensions Individualism, can be deﬁned as a preference for a loosely-knit social framework in which individuals are expected to take care of themselvesIndividualism & and their immediate families only. Collectivism, represents a preference for Collectivism a tightly-knit framework in culture in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty. People in cultures exhibiting a large degree of power distance accept a hierarchical order in which everybody has a place and which needs noPower Distance further justiﬁcation. In cultures with low power distance, people strive to equalise the distribution of power and demand justiﬁcation for inequalities of power. Uncertainty The uncertainty avoidance dimension expresses the degree to which the Avoidance members of a culture feel uncomfortable with uncertainty and ambiguity. Cultures with a short-term orientation generally have a strong concern with establishing the absolute Truth. In cultures with a long-termTime Orientation orientation, people believe that truth depends very much on situation, context and time.
PLEs and Culture• Are PLEs better suited for Individualistic cultures?• Will PLE adoption be higher in low power distance cultures?• Will PLEs have the desired impact on cultures with high uncertainty avoidance?• Will demonstrating both long and short term beneﬁts improve PLE adoption across cultures?