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Direct or Indirect Channel for Hotel Booking?
   More and more hotels guests use    smartphones and reffer to Facebook for their    travel needs.   To maintain a domi...
   Direct                      Indirect   The hotel Facebook          OTAs’ facebook pages    page proposes the       ...
   Is Facebook a conversational platform or a    commercial one?   Should hotels use this tool to sell rooms    directly...
Facebook: direct or indirect channel for hotel booking?
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Facebook: direct or indirect channel for hotel booking?

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Facebook: direct or indirect channel for hotel booking?

  1. 1. Direct or Indirect Channel for Hotel Booking?
  2. 2.  More and more hotels guests use smartphones and reffer to Facebook for their travel needs. To maintain a dominant online presence, hotels today must go where the customers are Hotels are developing booking widgets to extend reach beyond their Web sites on Facebook
  3. 3.  Direct  Indirect The hotel Facebook  OTAs’ facebook pages page proposes the which offers hotel same booking booking conditions than the ones on their websiteEg: Trump Hotel Collection Eg: Booking.comFacebook Page Facebook page
  4. 4.  Is Facebook a conversational platform or a commercial one? Should hotels use this tool to sell rooms directly, or should they just promote their properties? We believe Facebook is a good platform to engage with customers and generate revenue (Dismissing the commissions of third parties)

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