IMMEvent 2011 Mobiel Naos Wilbrink

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Presentation on IMME 2011: Woensdag: 12:15 - 12:45, Zaal 6, with Mieke De Ketelaere (Selligent) and Naos Wilbrink (aFrogleap)

The Next Evolution in Mobile Marketing: How to add mobile to your interactive channel strategy

The session will feature insights on how leading companies can extend their brand building and their interactive personlised communication towards their customers while using mobile devices and location-based services in the marketing mix. The session give will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.

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  • Marketing Collaboration encompasses UI consolidation + MRM
  • OBAs connect Line of Business (LOB) systems with the people that use them through the familiar user interface of Microsoft Office. OBAs enable businesses to extend the Microsoft Office clients and servers into business processes running in LOB applications such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM). This enables enterprises to create new value from existing IT investments by combining them in innovative ways.
  • OBAs connect Line of Business (LOB) systems with the people that use them through the familiar user interface of Microsoft Office. OBAs enable businesses to extend the Microsoft Office clients and servers into business processes running in LOB applications such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM). This enables enterprises to create new value from existing IT investments by combining them in innovative ways.
  • IMMEvent 2011 Mobiel Naos Wilbrink

    1. 1. About Selligent<br />1<br />COMPANY <br /><ul><li>Privately held – Headquarters in Belgium
    2. 2. ± 150 staff members
    3. 3. International customer base
    4. 4. Strong Partnernetwork
    5. 5. + 250 brands in Europe </li></li></ul><li>About Selligent<br />2<br />OFFERING <br />1) Software platform<br /><ul><li>Selligent nteractive Marketing
    6. 6. Customer Relationship Management
    7. 7. 1to1 Individualised marketing </li></ul>2) Selligent Academy<br /><ul><li>Strategy & expertise sharing
    8. 8. Training: solution, tips & tricks
    9. 9. Use cases & industry best practices</li></ul>3) Campaign services<br /><ul><li>Campaign definition and implementation
    10. 10. Hands-on assistance first campaigns
    11. 11. Outsourced campaign design</li></ul>Partners<br />
    12. 12. 3<br />Some References<br /> PUBLISHING AND MEDIA<br />BANKING AND FINANCE<br />
    13. 13. 4<br />Some References<br /> OTHER<br />
    14. 14. SAS® Customer Intelligence Vision<br />Interactive Marketing<br />Reporting<br />& Analysis<br />Deliverability<br />Forecast<br />Data Analysis<br />& Drill Down<br />SIM 2011<br />Analysis<br />Social<br />Media<br />Behavioural<br />Targetting<br />Online<br />Behaviour<br />Direct Marketing<br />External<br />Inbound<br />Marketing<br />Customer<br />Insight<br />PRODUCTS, SERVICES<br />Execution<br />CUSTOMER<br />Outbound Campaign Execution<br />Marketing<br />Pressure<br />Campaign<br />Design &<br />Planning<br />Internal<br />Data Integration<br />& Quality<br />Profile/<br />Segment<br />Mass Marketing<br />Lead Scoring<br />Data<br />Channels<br />Collaboration<br />Planning &<br />Budgetting<br />Collaborative<br /> Workflow<br />
    15. 15. CRM anno 2000<br />Social media integration<br />TRADITIONAL CRM<br />Customer Care<br />Marketing<br />Customer Insight<br />Sales<br /> COMPANY CHANNEL CUSTOMER<br />
    16. 16. CRM in 2011<br />Social media integration<br />INTERACTIVE CRM<br />Customer Care<br />Marketing<br />Customer Insight<br />Sales<br /> COMPANY CHANNEL CUSTOMER<br />
    17. 17. The “Next” Evolution in Mobile Marketing<br />
    18. 18. RapidSugar Groep<br />
    19. 19. Onder je kussen <br />‘s nachts?<br />Naos Wilbrink<br />Altijd <br />bij je?<br />
    20. 20. 11<br />
    21. 21. Verloren<br />Gevoel?<br />Onder je kussen <br />‘s nachts?<br />Wat doe jij met je mobiel?<br />Altijd <br />bij je?<br />
    22. 22. Agenda<br />*Segmentatie*Wanneer mobiel? Context!*Profiling op mobiel*Conclusie<br />
    23. 23. ?<br />14<br />
    24. 24. Mobiele<br />Segmentatie<br />
    25. 25.
    26. 26.
    27. 27. Gebruikersprofiel iPhone<br />Gebruikersprofiel Blackberry<br /><ul><li>Zakelijk / Jeugd
    28. 28. Man / man en vrouw
    29. 29. Tussen de 15 en de 21
    30. 30. Ping heeft focus
    31. 31. Tussen de 28 en de 50
    32. 32. Hoogopgeleid
    33. 33. E-mail heeft focus
    34. 34. Man (meerderheid)
    35. 35. Tussen de 25 en de 49
    36. 36. Hoogopgeleid
    37. 37. Ondernemend
    38. 38. Veelonderweg</li></ul>Gebruikersprofiel W7<br />Gebruikersprofiel Android<br /><ul><li>Man en vrouw
    39. 39. Tussen de 25 en de 49
    40. 40. Gemiddeldinkomen
    41. 41. Hogeropgeleid
    42. 42. Ondernemend
    43. 43. Af en toe onderweg
    44. 44. Man
    45. 45. Middel/Hooginkomen
    46. 46. Leeftijd?
    47. 47. Verderonbekend!</li></li></ul><li>Herkenbaar?<br />
    48. 48.
    49. 49. 400.000+ apps<br />
    50. 50. ?<br />80 / 20<br />
    51. 51. 90 / 10<br />
    52. 52.
    53. 53. Wanneer<br />Mobiel?<br />Context!<br />
    54. 54. Watmaakt het mobielekanaaluniek?<br />26<br />Presentatie aFrogleap | “KLANTNAAM”<br />3<br />
    55. 55. Mobielbiedtmeer…<br />Context<br />27<br />
    56. 56. Locatie…<br />28<br />
    57. 57. Tijdstip…<br />29<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
    58. 58. Sociale context: wie is erom je heen<br />30<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
    59. 59. Relevant<br />
    60. 60. Offline & Online = 1<br />
    61. 61. Mobiele website<br />OF<br />Applicatie?<br />
    62. 62. Mobiele website<br />App<br />Bruikbaar op alletelefoons<br />Geeninstalatienodig<br />Geengoedkeuringnodig<br />Vindbaar inGoogle<br />Maak gebruik van hardware<br />Gemaakt voor specifiek <br />platform (usability)<br />Werktook offline<br />Een app per platform<br />Hogeontwikkelkosten<br />Geen toegang tot hardware<br />Internet verbindingnodig<br />
    63. 63. ?<br />
    64. 64. Profiling<br />op Mobiel<br />
    65. 65.
    66. 66.
    67. 67. E-mail + mobiel<br />39<br />
    68. 68. 40<br />BB 1 minuutlanger<br />
    69. 69. WIIFTC?<br />WIIFM?<br />Wat is mijndoel?<br />
    70. 70. Conclusie<br />
    71. 71. SEGMENTATIE<br />
    72. 72. USERCONTEXT<br />
    73. 73. USERRELEVANTIE<br />
    74. 74. @TheJoeNewton<br />
    75. 75. Customer Interactions<br />47<br />MATURITY LEVEL<br />Social Media<br />PUSH PULL<br />Mobile<br />ROMI<br />SMS<br />Call Center<br />Email<br />- commercial<br />- newsletter<br />Print<br />Cross-Channel Event Driven Interactions<br />Inbound Marketing Optimisation<br />Simple Personalisation: e.g; Name<br />Customer Segmentation<br />Mass: No Personalisation<br />MARKETING <br />FATIGUE<br />Behavioural Targetting<br />TIME<br />Maturity Levels<br />
    76. 76. 48<br />Vragen?<br />@sprize<br />naos@afrogleap.nl<br />

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