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Tango

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Tango

  1. 1. About Tango• Carbonated soft drink sold primarily in UK.• Have always marketed themselves using innovative advertising techniques and new design of packaging.• Previous advertisements were a topic of discussion because of their wackiness and originality.• Recent TVC’s were boring featuring the bouncy oranges.• Our Aim is to bring back what Tango is most known for – “Random stupidity” but this time with a touch of morality which its previous “Happy slapping” campaign lacked and was banned for encouraging violence.
  2. 2. 1Karl approaching the ticket turnstiles , and sees a huge queue with three nuns in the front SFX: Crowd talking, large moan and complaining when he pushes in MVO: Karl totting at the queue. Type of Shot: Karl POV , Super: None, Music: Foreigner – Cold as Ice
  3. 3. 2 Karl pushes the nun and approaches the turnstile, and doesn’t apologize for it. SFX: Crowd talking, large moan and complaining when he pushes in Type of Shot: Karl POV , Super: None, Music: Foreigner – Cold as Ice
  4. 4. 3 Karl rushes down the staircases of the subway and pushes an old lady. SFX: footsteps of people walking down the stairs and people talking Type of shot: Karl POV, Super: none. Music : Foreigner – Cold as Ice
  5. 5. 4As Karl pushes the old lady her shopping bags fall on the staircase , Karl doesn’t even look back and apologize. SFX: footsteps of people walking down the stairs and people talking Type of shot: Karl POV, Super: none. Music : Foreigner – Cold as Ice
  6. 6. 5 While Karl rushes towards the platform there is a guy standing with a Free Hugs board. Karl pushes him with his bag in a hurry and the free hugs board almost falls. SFX: peoples talking noises Type of shot: Karl POV, Super: none. Music : Foreigner – Cold as Ice
  7. 7. 6 Karl pushes the man with the free hugs board when he gets in his way. The board is bent and the man almost falls over. SFX: peoples talking noises Type of shot: Karl POV, Super: none. Music : Foreigner – Cold as Ice
  8. 8. 7 Finally Karl reaches the platform to see the train just leaving the platform SFX: hustling noise and the announcement sounds Type of shot: Karl POV, Super: none. Music : Foreigner – Cold as Ice
  9. 9. 8 Karl slowly turns back to find the old lady , the three nuns and the Free Hugs guy standing with a hose pipe of Tango with which they splash him SFX: tango gushing out of the hosepipe Type of shot: Karl POV, Super: none.
  10. 10. 9 Drenched Karl sitting in the bench of the station dripping with Tango SFX: dripping of water Type of shot: close top shot of Karl and half of the bench
  11. 11. 10Karl sitting on one end of the bench dripping of Tango, and on his side a huge poster saying ‘KARMA, you know when you have been Tangoed, and a huge bottle of Tango. SFX: the announcement beep Type of shot: wide angle shot of Karl and the poster of Tango.

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