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2003ASAP Session 4 Research


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2003ASAP Session 4 Research

  1. 1. Information and Research How to educate ourselves and others
  2. 2. Setting out <ul><li>Gather information… </li></ul><ul><li>Books, newspapers, journals, the Web… </li></ul><ul><li>Read </li></ul><ul><li>Study </li></ul><ul><li>Talk </li></ul><ul><li>Think </li></ul><ul><li>Plan </li></ul>
  3. 3. Learning more: conduct research <ul><li>What is research? </li></ul><ul><li>Collecting information on a subject </li></ul><ul><li>Can be through books, written information or by talking to people </li></ul><ul><li>Can be free and easy or expensive and complicated </li></ul>
  4. 4. Main types of research <ul><li>Quantitative: counting, numbers </li></ul><ul><li>Qualitative: talking, stories </li></ul>
  5. 5. Examples of research projects <ul><li>Ask people if they smoke, if their parents and friends smoke, whether they watch a lot of movies, what percent of men and women they think smoke </li></ul><ul><li>Youth anti-smoking campaigns: show youth industry messages, ask what they think of them, how they compare to ads, what they think the purpose is </li></ul>
  6. 6. More research projects <ul><li>Ask smokers what they think the advantages of light cigarettes are </li></ul><ul><li>Ask students (smokers and non-smokers) how much they spend on cigarettes, books, clothes, entertainment … </li></ul><ul><li>Ask smokers and non-smokers what they think of tobacco control policies </li></ul>
  7. 7. Reporting on research <ul><li>Explain why you did your research (objectives) </li></ul><ul><li>Explain what you did (activities) </li></ul><ul><li>Tell what you found (numbers, stories) </li></ul><ul><li>Explain the significance (those who watch a lot of movies smoke more) </li></ul><ul><li>Give suggestions for action (ban smoking in movies) </li></ul>
  8. 8. Group Work <ul><li>Design a simple research project </li></ul><ul><li>Write out your questions </li></ul><ul><li>Make plan for research write-up </li></ul><ul><li>Describe to group (involving everyone) </li></ul>
  9. 9. Key points <ul><li>Keep your research project targeted and specific </li></ul><ul><li>Don’t ask more questions than you need </li></ul><ul><li>Have a plan for how to analyze and use each piece of information </li></ul><ul><li>Have a plan for sharing the results </li></ul>
  10. 10. Reporting: make it dramatic!