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Understanding the affiliate mindset

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Understanding the affiliate mindset

  1. 1. <ul><li>Travel and Event sector </li></ul><ul><li>100% No Cure No Pay </li></ul><ul><li>Direct payments to publishers </li></ul>About affiliate network 1
  2. 2. Worldticketshop case Thank You Page 4
  3. 3. Worldticketshop case Confirmation Email 5
  4. 4. Worldticketshop case Email To Customer After Event 6
  5. 5. Cross selling, merchants are publishers too <ul><li>Thank You Page </li></ul><ul><li>Confirmation Emails </li></ul><ul><li>VIP Shopping </li></ul><ul><li>Social Networks </li></ul>2
  6. 6. Why use an affiliate network? <ul><li>Tracking Technology </li></ul><ul><li>Easy To Try </li></ul><ul><li>No Extra Administrations </li></ul>3
  7. 7. Summary <ul><li>Don’t be afraid of cross selling, your customers will appreciate….. if it’s relevant. Especially when they get an extra discount; they feel special and rewarded. </li></ul><ul><li>In time of economic crisis it is worthwile to look at the companies existing customers in stead of attracting new customers. So try cross selling for extra profits and customer value. </li></ul><ul><li>Merchants who try to be a publisher as well, can understand and help their publishers better as well. </li></ul><ul><li>Check your social medias in your confirmation pages and emails. </li></ul>7
  8. 8. Henk Jan Bijmolt [email_address] www.linkedin.com/in/cleafs www.twitter.com/cleafs 8

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